Martha consults in management, evaluation, assessment and R&D activities. She helps libraries respond to customer needs through the development of user-focused services and culture that enhance the user-experience. With an understanding of trends in services, collections, facilities, and personnel she can help a library tell their story through narratives, visuals and numbers. Martha can help you with strategic planning, accreditation, grant writing, evaluation plans or serve as your external evaluator and data analyst for your grant and sponsored activities. As the original architect of the StatsQUAL suite of services at the Association of Research Libraries (ARL), Martha is well positioned to consult and help you maximize the benefits you derive from LibQUAL+, ClimateQUAL and MINES for Libraries. She has also worked on digital library as well as special collections assessment and evaluation methods. Her work has defined the growing and dynamic library assessment community of practice across the globe. She is shaping transformative experiences for libraries and library users.