In preparation for ALA Annual and in particular Council, I am proposing a work session on the public awareness campaign Libraries Transform to be held during Council I, time permitting. Council represents an incredible brain trust to contribute to Association-wide initiatives. Based on the Chapter Councilor discussion, I also acknowledge that Councilors want an increased level of engagement and two-way conversation to advance greater participation in advancing our profession. This could be an opportunity for Council to discuss Libraries Transform as a "global" ALA public awareness campaign and to develop a communication strategy that moves public awareness to a state and multi-type local library initiative. Please share your thoughts via ALA Connect.