****Please excuse the cross postings****
Greetings Colleagues,
I'm happy to announce that the Fall 2021 issue of Marketing Libraries Journal is now available!!
Our most recent issue online at https://journal.marketinglibraries.org/current-issue
This is part 2 of our special themed issue on library marketing responses to the COVID-19 pandemic.
Marketing Libraries Journal is the first open access, peer reviewed, scholarly journal devoted to the marketing of libraries.
The Fall 2021 issue contains a variety of articles that include:
- Crisis Report to Marketing Tool: The Auraria Library's COVID-19 Report
- Transitioning and Sustaining Community Connection During COVID
- Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19
- Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
- COVID-19 Cannot Censor: Banned Books Week Programming During a Pandemic
- Accessible, Sustainable Outreach: New Priorities for an Online Orientation Program
- Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
- What We Did During the Pandemic: Transforming Our Student Welcome Fest to Virtual
- Promoting a Rapid Deployment of New Services for Remote Reference at a National Laboratory
- Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
- Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
- Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours
Thanks to the wonderful group of peer reviewers, column editors Bridget Barry Thias (Advocacy), Dr. Priyanki Sinha (From the Trenches), and guest column editors for this issue; Rebecca Metzger, Nickolas Falk, Natalie Lopez, Nicole Eva, Beth Heldebrandt, Barbie Keiser, and Christopher J.J. Thiry
I'd like to thank the amazing production team led by the project manager for this issue, Elisa Coghlan and the production team leads Shira Atkinson, Holly Flynn, and Barbie Keiser.
Lastly, thanks to Laureen Cantwell for her detailed work on the layout for this issue.
We hope you enjoy reading this issue!!
Mark Aaron Polger, Founder & Editor-In-Chief
Marketing Libraries Journal
map@marketinglibraries.org
https://journal.marketinglibraries.org
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Markaaron Polger
Associate Professor/Coordinator of Library Outreach
College of Staten Island/CUNY
He/Him/His
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