Hello everyone! I hope you had a great Memorial Day. I wanted to let you know I will be teaching a short course with RUSA that may of interest to you or any of your staff on basic design and marketing that teaches design standards and practical skill. Below is the description and link:
Design and Marketing for Libraries
https://www.ala.org/rusa/design-and-marketing-library-courseThe Design and Marketing for Libraries course will teach students how to market their library to send positive messages, advocate, promote, and engage with their users. This course is for librarians and library staff of any type (public, academic, etc.) that are responsible for or involved with promoting the library via social media and other engagement tools.
Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows them to be served better, but also opens the door for libraries to engage directly and advocate.
What is most distinctive about this course is providing tools and teaching skills that students will use long after the course is over. A hands-on approach lets students learn practical and invaluable skills utilizing various tools and applications, many of which are free or low cost. For an average of three hours each week, students will engage with readings, instructional videos, and activities.
Many courses teach you the value and philosophy of libraries. This one takes it a step further by providing practical solutions that then gives confidence to students in their jobs
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Jennifer Blair
Azusa Pacific University
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