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Call for Proposals: 2025 PR Xchange Awards Competition

  • 1.  Call for Proposals: 2025 PR Xchange Awards Competition

    Posted 25 days ago
    2025 PR Xchange Awards Competition logo
    Call for Proposals: 2025 PR Xchange Awards Competition

    Sponsored by the Awards and Scholarships Subcommittee

    Core, a division of the American Library Association

    http://www.prxchange-awards.org 

    Submission form : https://form.jotform.com/213354475894163

    FAQ: https://www.ala.org/core/awards-scholarships/pr-xchange-awards

    Deadline: March 15, 2025

    We are very excited to announce the call for the 2025 PR Xchange Awards Competition! Libraries everywhere are producing creative and engaging promotional materials: newsletters, program announcements, annual reports, advocacy materials, fundraising messages, reading celebrations, and much more. Now is the time to receive recognition for your library's dedicated and thoughtful work. The call for submissions for the 2025 PR Xchange Awards competition is now live!

    About the PR Xchange Awards Competition

    The 2025 PR Xchange Awards Competition recognizes the very best promotional materials produced by libraries in the past year. The PR Xchange Awards Competition is sponsored by Core, a division of the American Library Association (ALA). The PR Xchange Awards Competition is overseen by the PR Xchange Committee.

    Selection Criteria

    This year's competition will recognize original materials produced during the previous year (2024 calendar year).  Please note that this competition assesses a library's individual promotional materials, not an entire marketing campaign. Entries are evaluated based on content, design, and originality. They are judged by a team of experts in marketing, public relations, graphic design, and communications, who select the winner(s) in each category. Library web sites are ineligible.

    Although the contest is open to both printed and digital promotional materials, if your promotional material is in print, please scan and send it as a digital file (but please submit in the "print" category.

    Please do not mail any printed submissions.

    Winners

    Winners will be notified in early May 2025. Winning entries will be on display during the PR Xchange Event during the 2025 ALA Annual Conference in Philadelphia, PA. The PR Xchange Award co-chairs will contact all those who submitted an entry.  Awards will be presented to the winners at the PR Xchange Awards ceremony following the PR Xchange Event in the same space. Winners need not be present to accept their award, but are encouraged to attend.

    About the PR Xchange Event at ALA Annual

    The PR Xchange is a drop-in style event at the ALA Annual Conference. It will be held on Sat June 28, 2025  from 11am-2pm (new date for 2025) at the ALA Conference site. The room location will be announced in May 2025. Attendees are invited to view and take free copies of award-winning promotional materials from the juried PR Xchange awards, as well as promotional materials from libraries across North America.

    Attendees can learn how to improve their own promotional materials by talking with PR Xchange award winners, John Cotton Dana Award Winners, and other invited library marketing experts. Each year, we invite a variety of library marketing experts, John Cotton Dana Awards winners, and library marketing authors to join our event for conversation and exchange of ideas.

    The PR Xchange Event and the PR Xchange Awards Competition are both coordinated by the PR Xchange Committee, and sponsored by the Awards and Scholarships subcommittee of Core.

    Please feel free to contact us if you have any questions!

    Best of luck to all participants!

    Holly Flynn and Mark Aaron Polger, co-chairs

    2025 PR Xchange Awards Competition

    2024-2025 PR Xchange Committee

    Awards and Scholarships Subcommittee

    Core, a division of the American Library Association (ALA)

    questions@prxchange-awards.org 

    http://www.prxchange-awards.org 



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    MarkAaron Polger
    Associate Professor/Coordinator of Library Outreach
    College of Staten Island/CUNY
    They/Them/Theirs
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