My last post explained carbon offset basics. A few aspects may sound potentially troubling. Does this system allow polluters to continue business as usual, while claiming they're "eco-friendly?" Shouldn't we focus on reducing our emissions? Where are these projects happening? Isn't the carbon footprint idea B.S.?
The carbon footprint concept does in fact have a dark history. About 20 years ago, British Petroleum's advertising agency devised the idea and used it to redirect attention and (well-earned) anger about climate change away from the oil industry – historically and currently the largest offender – and towards ourselves. See this Mashable article for an excellent examination of this history.
But! The U.S. has one of the highest per-capita GHG footprints globally. While we press for policy and industry change, we can mitigate our personal emissions. Using carbon offsets is highly effective and relatively easy to adopt, according to Rare: Center for Behavior & the Environment. Verified carbon offset providers deserve our attention and investment.
Next post: Know where your money's going
------------------------------
Larissa Brookes she/her
Head of Reference and Technology Services
Fort Lee Public Library
Fort Lee, NJ
larissa.brookes@fortlee.bccls.org------------------------------