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ALA Annual 2012: Selecting and analyzing visual images for use in media literacy training

Media Resources Discussion Group (ACRL)
Time & Date:   4-5:30 pm, Sunday 6/24/2012
Topic:    Selecting and analyzing visual images for use in media literacy training
Convener:       Catherine Michael, Ithaca College (cmichael@ithaca.edu)

ALA Conference Scheduler link: http://ala12.scheduler.ala.org/node/321

Meet Dr. Cyndy Scheibe, Executive Director of Project Look Sharp, Associate Professor in developmental psychology at Ithaca College, and author of The Teacher’s Guide to Media Literacy.  We’ll discuss what media literacy is, and how to support it, and try some interactive constructivist media decoding exercises.  Bring your questions and join the discussion!  Learn about these organizations:

Project Look Sharp: http://www.ithaca.edu/looksharp/

NAMLE (National Association for Media Literacy Education): http://namle.net/

 Participants will obtain:

  • Awareness of  issues of access and analysis of media 
  • Knowledge of NAMLE’s Core Principles of Media Literacy Education, Key Questions to ask when Analyzing Media Messages, and tips for decoding media
  • Knowledge of media kits from Project Look Sharp and how they are developed
  • Experience in decoding images are used for media literacy instruction


  • Introductions and welcome.  Incoming co-conveners: Chimene E. Tucker (USC Libraries) & Monique Threatt, (Indiana University Libraries)
  • Discussion of information literacy and media literacy
  • Reflection and exercise on the participants’ practice of evaluation, use of credible sources, and awareness where information comes from
  • Discussion of issues with access and analysis
  • Reflection on copyright issues and media literacy
  • Evaluation of a variety of media using  media literacy kits and exercises

Questions for participants to consider in advance of the discussion:

  • What is media literacy? How is it different from (and similar to) information literacy?
  • What skills are involved in critical thinking?
  • Where did we get information 50 years ago? 20 years ago? Today?
  • How do we know if something is credible in a print source? On a website? In an audiovisual source? How do you feel about Wikipedia as a source?
  • Where can you find rich sources of visual images?
  • How can we effectively lead students through a collective analysis and discussion about a visual image?
  • What are the copyright issues involved in using visual images (and other media content) in the classroom?  When and how does “fair use” apply?
  • What types of media images are needed by educators? Do library databases offer sufficient content for this purpose? Are the indexing tools and content efficient to access images?
  • How do you access images from old newspapers or popular magazines? Are microform copies superior to databases here?  Do you refer to your local public library?
  • How easy is it to pinpoint cover images?
  • Does the quality of the image matter?
  • How do you create a teaching kit that analyze and evaluates images? How is that similar or different than analyzing websites, books and journals?

(rev. 6/21/2012)

MRDGAgenda.pdf102.54 KB
MRDGAggregateddatabasesevaluation.pdf110.21 KB