One of the challenges of gaming programs can be the response you get if the local press visits and decides to put a "waste of money" spin on the program.
There was recently an article on what's been going on between SU and local libraries regarding gaming in the paper, and it should help any libraries seeking to start gaming programs have this as proof as to the value of a gaming program.
You can find this article at
http://www.syracuse.com/news/index.ssf/2011/05/for_syracuse_university_profes.html