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Discussion LITA Personas Task Force Charge

by Bohyun Kim on Mon, Dec 7, 2015 at 02:55 pm

LITA Personas Task Force

 

Charge

The LITA Board charges the Personas Task Force with defining and developing personas for LITA. These personas should represent the varied interests, needs, and expectations of the LITA membership both currently existing and potential.

The purpose of this Task Force is to learn more and gather information about those who are a natural fit for LITA -- whether they are currently a LITA member or not -- through these personas.

LITA Personas Task Force

 

Charge

The LITA Board charges the Personas Task Force with defining and developing personas for LITA. These personas should represent the varied interests, needs, and expectations of the LITA membership both currently existing and potential.

The purpose of this Task Force is to learn more and gather information about those who are a natural fit for LITA -- whether they are currently a LITA member or not -- through these personas.

These personas will be used for LITA to create, refine, and communicate tangible benefits and actionable strategies that directly address those interests, needs, and expectations of the LITA membership.

The hope is that as a result, more people will join LITA, and the LITA members will find more ways to actively participate in and benefit from LITA. This is part of LITA’s broader efforts to increase the user experience of the membership, some of which go back to the 2011 LITA Emerging Leaders Project "Branding LITA: a market Identity for the 21st Century” (http://connect.ala.org/node/125841)

 

Deliverable

(1) A set of several personas of the LITA Membership, which

  • represent the varied interests, needs, and expectations of the LITA membership in different library types, roles that they perform at work related to technology, levels in their career development, and degrees of current involvement with LITA.
  • include current members (either actively involved or not), potential members (who may renew), and past members (who did not renew), and reasons for each persona.
  • include specific and concrete descriptions for each in terms of their previous experience with and future expectations for LITA.
  • are based upon the LITA membership data and research.

(2) Plus, optionally, some recommendation about potentially immediate use cases of these personas to improve the user experience of the LITA membership.

(For example, in the context of Communications committee, Membership committee, Assessment & Research committee, Education committee, PPC committee, etc.)

 

Timeline

The Task Force will commence by Midwinter 2016 and run through Midwinter of 2017. It will present a preliminary report for feedback no later than two weeks before Annual 2016, and submit its final report at least two weeks in advance of Midwinter 2017.

 

Composition

7-9 LITA members with strong interests and (preferably) previous experience in developing personas or usability/user experience studies/projects. The Task Force members should come from a variety of different library types – academic, public, school, and other – and should (ideally) represent varied interests and expectations of the LITA membership in order to be able to create a set of personas that is as comprehensive as possible.

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Discussion 2015 and 2016 Town Hall Notes

by Aimee Fifarek on Fri, Jan 22, 2016 at 10:40 am

Hi Everyone! - This year in Town Hall participants discussed ideas around three potential areas of emphasis for LITA strategic planning - engaging Remote Members, ways to increase Diversity and Inclusion, and how LITA can be more engaged in Information Policy issues.  Last year's Town Hall used the Kitchen Table conversation format to discuss issues around LITAs membership.  So that both sets of notes are easily accessible for upcoming strategic planning I'm including both in this post.  (Note:  I need to get with Evivia to clarify some of the items in the Diversity section). -- Aimee

Hi Everyone! - This year in Town Hall participants discussed ideas around three potential areas of emphasis for LITA strategic planning - engaging Remote Members, ways to increase Diversity and Inclusion, and how LITA can be more engaged in Information Policy issues.  Last year's Town Hall used the Kitchen Table conversation format to discuss issues around LITAs membership.  So that both sets of notes are easily accessible for upcoming strategic planning I'm including both in this post.  (Note:  I need to get with Evivia to clarify some of the items in the Diversity section). -- Aimee

2016 LITA Town Hall - Strategic Directions

What should LITA keep doing – stop doing – start doing – in 2016 and beyond? 

 Remote Membership 

Keep 

  • Online Education 

  • Livestream/record – do this more 

  • Site license/group registration 

  • OA ITAL FTW 

  • Being Good at Twitter (Facebook, Blog) – start using as a communication tool for Board/Committees/IGs 

  • Stop 

  • Preconferences 

  • HTML Emails (make sure text only is readable) 

  • Start 

  • Virtual Conference experience (i.e. Forum) maybe at a site as a group, just not the main venue 

  • Tell people about our stuff – destination portal for remote participation 

  • Orientation/LITA/NMRT IG 

  • ee LITA-only content (e.g. from IGs) 

  • Consider swapping Town Hall & All Committee Meetings – more attendance Saturday than Monday 

  • Solicit more feedback from people not at conferences 

  • Committee volunteer form should not be a black hole 

  • Encourage IGs to be active throughout the year (what resources can we offer?) 

  • Make sure it’s clear how to communicate with IGs/Get involved 

  • Mentoring 

  • Make sure people know you can participate in committees/IGs without attending conference 

 

Diversity & Inclusion 

LITA is a changing organization – not all white cis men 

Disability issues are diversity issues 

LITA is a club that is difficult to break into 

Volunteer form black hole 

 

All white men at TTT – is LITA making an effort to reach out to underrepresented 

Enhance relationships with caucuses and round tables 

Outreach to public/special/school librarians 

Encourage LITA folks to attend “Tech” related sessions from other divisions as outreach – liaison role – toolkit 

Check into topics occurring in reference, instruction, connect with other groups for broader relevancy 

Slack channel, google hangout 

Measuring diversity 

Using ITAL for more special issues on diversity 

Library Technology Women (for LITA) – new IG started this conference 

LITA Forum – Recorded? More? Money? Volunteers? 

Pool of speakers 

Scholarship for diversity at forum, midwinter, and annual – into lib tech more generally 

Guides for how to address accessibility issues 

Emerging leaders 

 

Information Policy 

  • Keep 

  • Stay focused on LITA subset of ALA policy issues 

  • Keep and add/expand policy related education 

  • Keep pushing the tech edge – lead so rest of ala can follow/use/borrow from what we learn (e.g. remote membership 

  • Keep doing joint IGs 

  • Keep/Expand programs for systems folks 

  • Restart doing standards development – encourage and support those leading (NISO) esp re: technical knowledge which LITAns excel at. 

  • Keep working with legislative assembly 

  • Stop  

  • Stop losing our cultural heritage (digitization) 

  • Stop creating IGs just for LITA when we can work with others 

  • Start 

  • Formally collaborate with OITP 

  • Do white papers (e.g. IPv.6) 

  • Find more collaboration partners – present ourselves as a collaborative partner 

  • Survey other division about policy issues that are tech-related and what they are doing – provide advice and assistance 

  • Start Liaison relationships with international folks (ex IFLA) re: global IT policy issues (like right to be forgotten)

2015 LITA Town Hall - Kitchen Table Conversation

I have co-workers who should probably be LITA members but aren't because…

They are not librarians (but rather IT people) and do not want to/cannot afford to join both ALA and LITA.

  • Seconded

  • Thirded

  • Fourthed

  • Ditto

 

They don’t know what LITA really does - many think it’s just for super techy folks, not necessarily user services librarians (or staff - Ditto.). I do suspect the above statement is also correct in that there are some non-exempt staff in the library who might be interested but either don’t know what it is or assume it’s not for them, due to their being non-librarians. I am actually not a member of LITA, but have come to the last two Forums. I have to be a member of ALA and of ACRL and RUSA in my position, and cannot afford another add-on to that.

 

A variant on this - they don’t know what LITA or ALA does, or even really what professional involvement is about. I have this image of them as thinking of themselves outside of the profession of librarianship to the point where they don’t think of themselves as in the library industry.

 

The above comment is interesting because for my hard-core IT people, LITA is not tech enough and in the distant past, it was. That may not be an issue we can address in some respects given how much the scope of IT has expanded since LITA’s formation. There are other forums for some of the really technical concerns. Nonetheless, it’s something to consider.

  • Agreed. the role of IT is continuing to expand into many library departments.

 

They belong to other organizations that are somewhat similar (or overlap) in some way, like ASIS&T. Yes, not really the same thing but there is a commonality that perhaps could be used to better advantage.

 

LITA does not do enough relating to mid-small public libraries.  An apparent focus on academic libraries is frustrating, especially since those are the libraries probably most in need of professional technology support.  

  • I agree with this! Public Libraries need some love in this division, of any size. Spread the love.

 


 

I would be more likely to attend LITA Forum if…

 

  • As a head of reference, I have begun attending, and have the last two years, plan to in 2015 as well. in reference to the conversation on the first question, I really need to know what is going on as technology’s role begins to expand. LITA has done a good job in the past few years expanding its offerings at the Forum to include broader definitions of IT use. This will need to continue. I like the fact that it is

  • would like to see more hands on workshops at LITA (in pre-conferences, perhaps?) that allow folks to play with tools/resources they don’t normally have access to in tandem with those who have the skills already.

    • Along that line, adding sessions that are more like mini-workshops where you could have a hands-on learning experience on a very focused topic, which would not be an extra charge event

      • YES!

      • Also, yes

      • ditto

  • I like the fact that the Forum ends on a Saturday, so I get a day of the weekend to rest before Monday. but agree with the comment below about the message.

  • ...it was on Saturday or Sunday.

  • My conflicts with LITA Forum tend to be personal -- either it’s too far away or it’s at the same time as other events I’m already committed to. Not sure if a change in time of year would help or not. I’m also not a huge fan of it being over/into a weekend.

    • Agreed - it frequently conflicts with other events. Maybe a different time of year would be better. And I agree, having it over the weekend is not necessarily a positive for everyone. In an odd way, it possibly sends a message that this isn’t important enough for you to talk time away from work to learn something new.

    • I agree - too far, wrong time of year/conflicts

    • I also agree - too many other conferences around the same time of year & it shouldn’t be on a weekend

  • I get a lot out of the Lightening Rounds. They are quick and, because the time is so limited, they tend to be focused and to the point. Give someone longer and they will not always fill the time well.

    • Another person adding onto this point: LITA Forum really improved IMHO when it went from 90 to 45 minute sessions. 90 minutes gave people too long to not necessarily give a good presentation, and some people just ended early. I also was too intimidated to ever try proposing anything at 90 minutes, but have done multiple 45-minute ones. Since that change seems so beneficial, adding some shorter slots (like maybe 15-20 minutes) would be good too.

      • I like this idea

  • Need more public library sessions:  public PC management, getting various public PC vendors (Envisionware, Faronics, ILS, etc) to work together, ISO standards for public libraries, and how to get involved and why, RFID and materials handling, managing public library technology, working with City/County IT, etc.

    • CMS comparisons, what type of content public libraries should have on their websites, etc.

  • It would take something really compelling to get me to come to another conference. I get limited support for conference attendance at my library and it all goes toward meetings/conferences where I have committee obligations to attend. If there were a whole track on user-services librarians in public libraries and it were closer to my home I could be convinced to come out of pocket to attend, but it would have to be something that compelling to persuade me to pay for yet another conference out-of-pocket.


 

The LITA web site would be more useful to me if…

  • I currently never visit the LITA website. Probably, to make me begin to visit the page, it would have to offer continuing areas of interest: perhaps a compilation of current articles and news items (or paths to these articles) affecting IT in higher education, for example.

    • I might begin to visit the page if it had more detailed information about how LITA operates - who *really* does what and how to get more involved. Something with fewer clicks that feels less like a scavenger hunt.

  • Currently I can only go to the ALA homepage and the YMA page so I can’t give any real insights. I don’t visit often.

  • I receive the listserv emails, and they are tremendously useful.

    • Agree.


 

What I want out of a professional association is…

[Some starting points: webinars and online education at discount rates; leadership development opportunities; opportunities to present programs/webinars; networking with colleagues; advocacy opportunities; committee appointments…]

 

All of the above!

 

  • webinars and online education at discount rates/ easy ways to connect with colleagues with similar interests

  • All of the above are useful tools

  • Opportunities to present!

  • Yes - all of the above, and email & Facebooks discussion groups most importantly

 

ways to influence the direction of the profession

  • Yes!

 

A community of practice - a group of smart folks interested in similar things that I can reliably go to go get help and share ideas. To that end, online education, opportunities to present, networking, advocacy opportunities are all in play as are social media connections.


 

[LITA is NOT currently planning any increase in membership fees, but...]

I would look more favorably on a five to ten dollar increase in membership renewal if…

 

I did not have to pay full membership to ALA in order to be allowed to join LITA...in effect meaning LITA membership already costs almost $200/year.

 

if there was transparent, concrete, line item like budgetary needs that justify that.

  • Agreed

  • ditto

  • Agreed - I already pay way too much for ALA and divisions, but would be more inclined to pay more if I saw the need.

  • Definitely!


And conversely if there were a transparent, concrete explanation of what new or additional value I might get from it.

 

i have other divisions I have to be a part of, and would really like to see ALA have a little more understanding of how many of these divisions overlap in so much of our work, and give some consideration to this in the fees. My spouse is also a librarian and a member of ALA, and there has never been a discount for that either, as there is in some other associations to which I have belonged. He is in a totally different area of librarianship so there is no overlap in divisions, and it starts to add up!

  • Yes, the very siloed nature of ALA and its dues is a huge problem. It clearly inhibits participation in multiple areas of ALA overall.

  • I’ve often wondered about this. I hear people say all the time “I’m dropping my membership in X because I’m joining Y” and there really could be an opportunity to not make this a zero sum game.

 

Another thing to consider along this line is that there are a large number of librarians and other information professionals that work in allied fields and not in libraries. Having a reduced cost membership category that takes this into account might help improve membership and revenue overall. This is actually an ALA issue (rather than something that LITA can do on its own) but it does work its way down to the divisions.

 

If my work would pay for it.

 


 

The real-world problem I'm currently facing at work that LITA could help me with is…

 

Transitioning to a content management system from a static library site for the first time. Conversing with other library folks who have had the experience to pass along to me would be helpful.

 

Integrating the IT support work my library wants me to do into my day-to-day work as a teen librarian. As a tech-friendly public services staff person I am asked to be on all the task forces (website redesign, social media, tech training for staff and for patrons) and balancing those needs with my need to serve teens can get tricky.

 


 

The best conference I have attended in the last two years was _____________ and what made it so good was…

 

Access in Canada and code4lib - great communities, strong technical programs, and great social time with people i care about

 

Ditto. Code4LibCon is my favorite event of the year. The single track and brief presentations ensure that I learn something new, without getting bored. I feel connected to the other attendees.

 

Drupalcon. Alot more hands on, practical, relevant sessions to my job. And it was fun. A lot of sessions at ALA/LITA are more theory. Wish more sessions had a strong web development track for libraries.

 

DrupalCon and Code4LibCon.

 

Open Repositories - there were sessions running in three different rooms concurrently, I had a hard time choosing sessions because there were so many talented and bright people from all over the world presenting at the same time.  Also had hands-on workshops for Islandora, Hyrda, ePrint, etc…  The conference gave me the chance to see what other universities were doing with repositories and digital libraries, and then talk to them about it afterward.

 

EDUI & HighEdWeb - practical, useful information that I could apply right away. I also enjoyed Drupalcon (no lines for the bathroom) but much of it was over my head at the time. I definitely want to go back.

 

I’ve only been to ALA Annual, Midwinter and CLA (California) in the last two years and none of them have been particularly noteworthy. If I had to pick one I’d say ALA Annual in Las Vegas - for the diversity of programs offered, great networking opportunities, and the right mix of mandatory committee things and fun, library nerdy things on my schedule.

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