ALA Annual - Building Your Brand: In a Landscape of Budget Cuts and Library Closures

This program provides a process for libraries and librarians to build their brand and link personal authenticity toward the mission of services offered by libraries to their communities. New insight will be disclosed to create a more inclusive view of all diverse voices such as representation from decision-makers, stakeholders, and library advocates. Also, barrier removal strategies will be shared, allowing equity in accessing information through internal and external relations strategy. The program is designed to provide insight into developing coalition strategies. It is to note that the library sector is fantastic and leadership strategies are needed to save time. Key themes that will be covered in the program: Teamwork, Engagement and Resiliency.

Presenters:

Rachel Arizaga – Library Director, FMWR Fort Bliss Libraries, USAG Fort Bliss, TX

Michael Steinmacher – Director, Barr Memorial Library, FMWR Community Recreation, Knox, KY

Elsworth Carman – Director, Marion Public Library, Marion, IA