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Patricia Kenly's picture

BRASS Program: Mad Men: The Business of Advertising

When: 
Monday, June 30, 2014
8:00 am to 10:00 am, US/Pacific

RUSA-BRASS Program - Mad Men: The Business of Advertising

Many companies spend millions on advertising their brands and products, yet data can be hard to find. Specialized sources, available at many large libraries, focus on these statistics. The information they contain can be used by business students, researchers, or the general public. In addition, media planning, a component of a company's marketing plan, will be covered. Entrepreneurs need information on placing ads (and on how much it costs); reference librarians assisting these users will find the content of the program very useful.

Speakers:

    Wendy Diamond, Business and Economics Librarian, California State University, Chico.

    Dale Skarl, Search Engine Marketing Manager for MGM Resorts International

The session kicks off with breakfast, 8:00am-8:30am, sponsored by S&P Capital IQ.

Ms. Diamond's online guide is at: http://libguides.csuchico.edu/BRASS_Advertising_Sources

Summary of the presentations - please see file below.