Library Marketing and Outreach IG Connect Space Community
Join ACRL’s Library Marketing and Outreach Interest Group for learning, sharing and creating opportunities. There will be a brief introductory presentation on the Group's past accomplishments, future plans and goals. Additionally, four mini-presentations, ten minutes each, will be shared during this time.
• Marketing the 21st Century Libraries -- Developing Successful Partnerships, focus on three case studies by Debra Lucas-Alfieri.
At a time when many libraries are losing its captive audiences to the internet, to shrinking print collections and a reduction in their campus footprints, some organizations are thriving. I will emphasize the information gathered from onsite visits to Drexel University, Rutgers University, and the University of Texas at San Antonio. Here, partnerships forged the way.
This research was conducted to write the forthcoming text book, "Marketing the 21st Century Libraries: The Time is Now".
• Memorable Connections: Using Marketing to Engage by Chris Davidson.
In an era where students have no idea what librarians offer, how can we mix marketing materials with engagement activities to change hearts and minds and bring more students to take advantage of the library's services?
• Student 2 Student Library Marketing: A Success Story Starting with Some Are you looking to get students more involved in shaping your marketing and outreach efforts? If you are like me and my library you know that it can be a struggle to get started, especially figuring out which students to work with and how to best utilize their talents. This short presentation will address how we successfully integrated three student leaders into our promotional efforts and what we learned along the way.
• Social media contests as a tool for raising student awareness: the good, the bad and the ugly by Anne Peters.
We all know that social media is a great tool for student engagement, but the busy playing field and mysterious algorithms equal fierce competition for their attention. Contests are one way to break through the clutter. This presentation will cover some of the joys and pitfalls of running contests via Instagram, Twitter and Facebook, providing easy-to-implement ideas you can try out at your own library.
Upcoming ACRL Webcast – Putting the User First (6/11)
Join ACRL for the e-Learning webcast, “Putting the User First,”on Wednesday, June 11 (1:00 – 2:30 p.m. Central).
Just one simple idea can transform your library: put the user first. But as you likely already know, just because something's simple doesn't mean it's easy. User experience is everywhere. It’s reference, it’s your website, it’s every phone call you get, it’s your collections and it is definitely how many comfortable chairs you have and making the most of that prime window seating. But some of us have buildings with hard chairs and no windows, many of us have shrinking budgets, nearly everybody has experience with grumpies, whether a patron, a colleague, or (gulp) ourselves.
The good news is that even small changes can make big headway. Looking to transform your library and your services to be more responsive, effective and user-centered? Interested in revitalizing your own practice? This interactive webcast will give you food for thought by presenting hands-on strategies and practical suggestions you can apply today.
- Define user experience design within the context of public services librarianship in order to establish groundwork for UX-based thinking and decision-making in professional practice.
- Discover concrete strategies for identifying, implementing, and evaluating user-driven changes in order to improve physical and virtual services.
- Identify resources for inspiration and further study in order to enable participants to continue their own personal UX journey.
Presenter(s): Courtney Greene McDonald, Head, Discovery and Research Services, Indiana University
Registration materials and details on the webcast are available on the ACRL e-Learning website; group registration and other discounts are available. Contact email@example.com or call (312) 280-2522 with questions.