Developing a Web Analytics Strategy for Your Library: Using Data to Measure Success
8:30 am to 4:00 pm, US/Pacific
Web analytics strategy combines the library's mission, identified website goals, and customized Key Performance Indicators (KPIs) to measure those goals. A web analytics strategy is essential for libraries because it helps them focus on the data that matters and defines what a library expects from an effective site. It also guides future development of the site and indicates potential areas for usability testing.
The workshop covers important web analytics concepts, metrics, and reports, discusses best practices for creating a web analytics strategy, specifically focusing on goal creation and selecting KPIs that fit; and demonstrates how to review the website use data to determine if the site is meeting the set expectations and the actions to take if it is not.
Recommendations on how to report and share this data will also be included. By the end of the session, each participant will have a beginning draft to a web analytics strategy that contains measurable goals and identified KPIs that fit their library's needs. While no prior experience with web analytics is required, participants should have access to the web analytics tool used to track they website they want to focus on in this session.