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Online Doc Project Visualize

by Linnea Johnson on Fri, Jun 24, 2011 at 09:52 am

Emerging Leaders Group P

Emerging Leaders Group P

Visual Advocacy Resources

Project Description
Use online tools such as, but not limited to, Google Maps, social networking sites, YouTube, etc. to create visual advocacy resources that YA and secondary school librarians can easily use with library stakeholders to demonstrate the importance of library services to teens. The ultimate goal of this project is threefold: 1) create resources librarians, educators and library advocates can readily use and localize to advocate for their library program for teens, 2) help YALSA grow its online advocacy presence and 3) help ensure that library services to teens is a priority in communities across the country.

Five areas of focus were undertaken by our team:

1. Environmental Scan: A scan of existing resources and investigation of possible resources, such as Google Maps and social networking sites was done.  As a result we were able to see needs in several areas including the following focuses.

2. Mobile Application: A mobile application was created to give one place where all aspects of YALSA advocacy could be gathered in to one place for the convenience of librarians.

3. InfoGraphics: Several InfoGraphics were created with national information relating to teens and libraries.  Infographics can be downloaded and modified for local use by youth librarians.

4. Power Points: Power Points were made to assist librarians in creating their own advocacy message.  One Power Point shows librarians how they can use US Census data to find numbers that highlight their unique advocacy message.  A second Power Point was created to assist librarians in making their own advocacy videos.

5. Videos: We created several videos and loaded them onto a YouTube channel.  The videos highlight the importance of teen library services and can be downloaded and modified for use by youth librarians.

Sponsoring Unit: YALSA

Staff Liaison:
Beth Yoke, YALSA Executive Director
YALSA
50 E. Huron St.
Chicago, IL 60611
1.800.545.2433 x4391
byoke@ala.org

Team Mentor:
Linda Braun, YALSA Immediate Past President
Librarians & Educators Online 06/30/11
440 E 88th St # Phb
New York, NY 10128-6607
(917) 847-7804
lbraun@leonline.com

Team Members
Linnea Johnson
Manager of Technology, Simmons College GSLIS
linnea@simmons.edu
 
M. Brandon Robbins
Young Adult Services Coordinator, Wayne County Public Library
brandon.robbins@waynegov.com

Monique Delatte
Acquisitions Librarian, Fullerton College
mdelatte@fullcoll.edu

Samantha Marker
Teen Librarian, Mount Laurel Library
smarker@mtlaurel.lib.nj.us   

Terry Ann Lawler
Assistant Manager/Children’s Librarian, Phoenix Public Library
terry.lawler@phoenix.gov

Final Project Content Links and information
Check out the website showcasing our work.

Visual Advocacy Mobile Application
http://visualadvocacy.weebly.com/mobile-app.html
Check out screenshots of our iPhone and Android mobile apps, which hopefully will be available to the public soon.

Visual Advocacy Infographics
Teens Need Libraries  
Several statistics showing how much teens need libraries for Internet use and homework help.
3pm-6pm
Several statistics showing how libraries can help teens who are on their own after school.
School Librarians Change Lives
Several statistics showing how important having a school librarian is.
Summer Reading at the Library
How libraries help teens through Summer Reading Programs
Crossing the knowledge the Gap
The skills a student learns in high school aren’t always the skills they need in college.  The public library can help bridge the gap between what an incoming freshman knows, and what they need to know.
360° of College Resources
Of course the library has print materials you need to prepare for college entrance exams, but they also offer a wide variety of technology and the personal service that you need to get prepared for you post-high school life.
Hit These Books for College Preparation!
A visual pathfinder for some great reference material for getting ready for college.
Teens and Social Media
Help your teens be safe online.


DIY: Visual Advocacy Power Points
Using the US Census

Get your word out!  How to create your advocacy message quickly and easily.  
Shows how to create your own slide/video/audio message to; a) market your library services to your community, b) advocate your services to peers, the public, parents, board members and more, and c) solicit donations of money and services from potential library supporters.

Visual Advocacy Videos, YouTube channel
www.youtube.com/visualadvocacy
Several videos were created by team members highlighting the importance of teen library services such as: Teen Advisory Boards, Teen After School Programs, Teen Summer Reading, and more.

ALA Poster Session
Session will be held on the exhibit floor during the ALA Annual Conference and will feature printouts of Info Graphics, laptops with videos and a demonstration of the YALSA App.

More...

File infographic- teen summer reading

by Samantha Marker on Tue, Jun 21, 2011 at 09:52 pm

PDF File, 189.8 KB

File 360° of College Resources

by M. Brandon Robbins on Mon, Jun 20, 2011 at 04:54 pm

JPG File, 194 KB

File Crossing the Knowledge Gap

by M. Brandon Robbins on Mon, Jun 20, 2011 at 04:54 pm

JPG File, 176.61 KB

File Hit These Books

by M. Brandon Robbins on Mon, Jun 20, 2011 at 04:01 pm

JPG File, 248.28 KB

File YouTube Screen Shot College Readiness Part 2

by Terry Ann Lawler on Thu, Jun 16, 2011 at 04:52 pm

GIF File, 309.7 KB

File YouTube Screen Shot College Readiness Part 1

by Terry Ann Lawler on Thu, Jun 16, 2011 at 04:55 pm

GIF File, 292.45 KB

File YouTube Screen Shot What do Teens like best about Libraries?

by Terry Ann Lawler on Thu, Jun 16, 2011 at 04:58 pm

GIF File, 210.21 KB

File YouTube Screen Shot Teens value Young Adult Librarians

by Terry Ann Lawler on Thu, Jun 16, 2011 at 05:00 pm

GIF File, 214.9 KB

File YouTube Screen Shot Teens Advisory Boards

by Terry Ann Lawler on Thu, Jun 16, 2011 at 05:06 pm

GIF File, 210.79 KB

Pages

Project Description

Use online tools such as, but not limited to, Google Maps, social networking sites, YouTube, etc. to create visual advocacy resources that YA and secondary school librarians can easily use with library stakeholders to demonstrate the importance of library services to teens.  The ultimate goal of this project is threefold:   

  1. create resources librarians, educators and library advocates can readily use and localize to advocate for their library program for teens
  2. help YALSA grow its online advocacy presence and
  3. help ensure that library services to teens is a priority in communities across the country.

Expected Outcomes

The Project Team creates visual advocacy resources for use by YA and secondary school librarians and library advocates and submits final prototype versions of the resources to the YALSA Office by no later than June 30, 2011, for integrating into the YALSA web site and wikis.  All resources must be pre-approved by the Member Mentor and Staff Liaison before going live online.

Throughout the process, the Emerging Leader Team is encouraged to submit ideas and working prototypes to the Member Mentor and Staff Liaison for feedback and/or contact these individuals for data that could be used as the basis for the advocacy resources. 

The visual advocacy resources should be targeted at individuals such as elected officials, school administrators, public library trustees, community members, etc. and should display a key message in a compelling but easy to understand way.  Jargon and library-specific terms should be avoided at all times. The advocacy resources should help articulate some of the key messages found at www.ala.org/additup and www.tinyurl.com/YAadvocacy

When possible, the technology tools should allow teen services librarians in schools and public libraries to add their own content in order to localize the resource.

Resources could also be developed to help YALSA articulate things such as, but not limited to, the importance of Teen Read Week™ (possibly by analyzing Teen Read Week registration patterns by state and comparing them with standardized reading test scores). 

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