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Marketing Libraries Journal- Summer 2022 issue (volume 6, issue 1)

  • 1.  Marketing Libraries Journal- Summer 2022 issue (volume 6, issue 1)

    Posted Aug 25, 2022 10:40 AM
    ***Please excuse the cross posts***

    Greetings Colleagues,

    I'm thrilled to announce that the Summer 2022 issue of Marketing Libraries Journal is now available!!  Marketing Libraries Journal is the first open-access, peer reviewed, online scholarly journal devoted to the marketing of libraries. Our first issue was published in Dec 2017!

    Our most recent issue can be accessed online at https://journal.marketinglibraries.org/current-issue/
     
    This smaller issue includes more articles devoted to the theme of library marketing responses to the COVID-19 pandemic.
     
    The Summer 2022 issue contains a variety of articles that include:
     
    .  Introducing and Promoting Love Data Week (Stephen Fadel)
    .  ABCs of Marketing Virtual Programs (Kristin Linscott, Rachel Hadidi, PhD, and Benjamin Baron)
    .  Zooming Through Crisis: Navigating the Move to Online Programming (Alissa Droog, Kimberly Shotick, Kate Swope, Wayne Finley, Beth McGowan, & Sarah McHone-Chase)
    .  Book review of Library marketing and communications: Strategies to increase relevance and results, by Cordelia Anderson (Barbie Keiser)
    .  Featured article: "We're Still Here:" Evaluating Academic Library Instagram Posting During the Covid-19 Pandemic (Julie Turley)
     
    Thanks to the wonderful group of peer reviewers, including column editors Dr. Priyanki Sinha (who worked on 2 columns) and Holly Flynn.
     
    I'd like to thank the amazing production team led by the project manager for this issue, Elisa Coghlan and the production team leads Dr. Naomi Gold and Holly Flynn who lead the hard work of the copy editors and proofreaders. Lastly, thanks to Elisa Coghlan for her work on the layout for this issue.


    We hope you enjoy reading this issue!!
     
    Mark Aaron Polger, Founder & Editor-In-Chief
    Marketing Libraries Journal 

    map@marketinglibraries.org
    https://journal.marketinglibraries.org 

    ------------------------------
    MarkAaron Polger
    Associate Professor/Coordinator of Library Outreach
    College of Staten Island, City University of New York
    He/Him/His
    ------------------------------