The Goffstown Public Library has a newsletter sign-up form we fill in by verbally asking patrons if they would like to get emailed when they receive their library card. We only send emails through card accounts that patrons were not previously informed of, specifically, when sending reminders of upcoming programs that they have already signed up for themselves.
I would suggest asking about the fundraising list at the stage of obtaining a library card, and just include it in website postings or newsletter messages to recruit existing patrons.
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David Basora
Head of Adult Services & Outreach
Goffstown Public Library
Goffstown, NH
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Original Message:
Sent: Jan 23, 2019 05:03 PM
From: Kelley Moten
Subject: Does your library automatically add patrons to mailing list(s)?
According to ala.org/advocacy/privacy/FAQ:
- Notice should be provided to all users of any library use of PII.
- Any use of PII beyond circulation or administration should be authorized only on an opt-in basis. At the time of registration, users should be asked to opt-in to additional and specifically enumerated uses of their PII (e.g., for fund-raising appeals). The PII of those who decline to 'opt-in' should not be made available for any additional uses.
- Any time a library decides to extend use of PII in ways not already authorized, it must seek user opt-in. Libraries should presume that all non-responders wish to opt out of the new use.
My question is how do you add people to your library's fundraising email list? Do all new library card holders automatically get added, then have the option of opting out, or do you ask people when they register for a library card if they would like to be added to the fundraising email list or do you have some other procedure? If patrons are added automatically, do you inform them of this upon issuing them a library card? I'm trying to help create a privacy policy for my library and I'm trying to determine if we need to change our current practice.
Thanks for your help!
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Kelley Moten
Director of Library Services
Northland Public Library
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