Social Media Working Group (ALA Staff) Community
- Update on YouTube video project
- Turning Outward/More Welcoming meetings
- Try Yammer again?
- Restart skillshare sessions?
- What types of subscription services do we need?
- I Love Libraries team
- PureChat experiment
- Will give Yammer another shot for informal communication (as opposed to project management)
- No capacity for more skillshare sessions at this time
- We'll start trying to use Hangouts for SMWG meetings again beginning in May, so let Jenny know if you want to participate remotely
- Jenny will post the Yammer link to the group; group members will join/post if they want to be part of the experiment
- Group will send ideas for useful subscription services and equipment to Jenny and Tina
- Jenny and Jan will test Buffer for coordinated posting/scheduling of content to social media channels
- Is it possible to add looping ALA YouTube videos with the hashtag on a screen in the ALA lounge? (Note that a playlist won't work if we want it to keep looping.)
- The video has been edited for the YouTube contest and finishing touches are being put on it. It will be posted on National Library Workers Day.
- Brief overview of the Turning Outward/More Welcoming meetings; much discussion about whether a tool like Yammer can work without a change in the culture. Communication across silos is one of our biggest issues as an organization.
- Brief description of Worklife, which Jenny is experimenting with and why you got that email
- Update on creating a team for posting to the I Love Libraries social media channels; discussions continue, including how to create content we can use for both ILL and ALA channels
- Update on Sumall and the new report service they offer; checking to see what it would take to get reports similar to the ALA ones for ILL; Jenny will post the next weekly report to the group so that everyone can see what it looks like with Google Analytics statistics overlayed on Facebook and Twitter activity.
- A small group is experimenting with PureChat as a way to offer personal help about membership questions. We'll report about how it worked at a future meeting.
- A small group is also posting "5 Things You Can Do This Week" to make the most of your ALA membership. So far the response has been good and engagement numbers are slowly increasing. We'll put together some statistics about it in early May.
Social media news articles continue to be collected via Scoop.it:
Social Media Articles - Social Media Working Group:
There was a special tag for 2014 wrap-up articles, 2014yearend.
There are still the following categories (specific incidents regarding social media, including certain unchecked social media harassment campaigns, can be found under Anecdotes/News) --
Analytics & Metrics: http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics
Anecdotes & News: http://www.scoop.it/t/smwg/?tag=AnecdotesNews
Crisis or Criticism Response: http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse
Customers & Members: http://www.scoop.it/t/smwg/?tag=CustomersMembers
Guidelines & Tips: http://www.scoop.it/t/smwg/?tag=GuidelinesTips
Organization Policies: http://www.scoop.it/t/smwg/?tag=OrganizationPolicies
Security & Privacy: http://www.scoop.it/t/smwg/?tag=SecurityPrivacy
Hi, All -
I mentioned this upcoming Membership Project at the meeting yesterday. Kyle Cassidy is coming to Midwinter again this year. He'll be continuing his ongoing project taking portrait photos of librarians and his "This is What a Librarian Looks Like" exhibit will be on display at the conference. Membership is planning to use some of Kyle's photos for a membership campaign and on the website - it will be the portrait and a quote from the member about the value of ALA membership. Rather than depending on combing through the vast pool of photos Kyle is building I would like to pull together a list of members to make appointments for them to be photographed at Midwinter. This will make sure I get a good mix of types of members, too :-)
I need help finding members that fit the categories I'm looking for, though - which brings me to the group. Here is a list of the types of members I'm looking for. Can you guys help me fill it in with names of members that might be at Midwinter? Include their email address as well, and I'll reach out to see if they are willing and able to participate. And having more than one name for any category is a bonus, so please feel free to give me a list.
Thanks a bunch!!
Types of Members:
Librarian that works for a vendor
PS: Sorry if you're seeing this twice!
Since almost everyone on the ALA Social Media Team is in this group, I'm posting this here and making it public. We're at the one-year mark for our team-based approach to running ALA's primary social media accounts, so here are some statistics that illustrate how much our efforts to consolidate accounts and coordinate content are paying off.
- During the first year of this project, our Facebook page grew by 54,600 fans to reach 75,944, for a growth rate of almost 1,800 new fans per month. During the comparable period the year before, it grew by 9,100 fans or about 750 new fans per month.
- I don’t have metrics for Google Plus for FY12 because we didn’t start using it (or tracking it) until October 2013, but it grew by 116,200 followers in FY13 thanks to our inclusion on Google’s Suggested User List.
- During FY12, ALA’s Twitter account grew by 12,722 followers and during the first year of the team-based approach, @ALAlibrary grew by 12,752 followers to 54,700 in FY13 (which means we’ve maintained consistency there, growing by around 1,000 followers each month).
- During FY13, our Facebook engagement was measured at more than 28 million activities. For FY12, that number was 4.5 million.
- For Google Plus, our engagement activity during this period was 1,500 (starting point = 0).
- On Twitter during FY13, our Retweet Reach hit more than 14 million and our Mention Reach was more than 23 million. For FY12, Retweet Reach was 4.87 million. Mention Reach doesn’t appear to have been tracked by Twitter until March 25, 2013, when @ALAlibrary was measured at just over 137,000.
I still think one of our future topics needs to be which deeper metrics we value most and how we'll measure them. Please share any other numbers your unit is tracking and how you're collecting them.
Plus I posted these messages on their respective ALA platforms, as a way to remind/inform others about the hashtag itself. Maybe we'll get to trending nationally this year. Good luck!
Follow the #BannedBooksWeek hashtag on Facebook!
Direct link: https://www.facebook.com/hashtag/bannedbooksweek
Follow the #BannedBooksWeek hashtag on Twitter!
Direct link: https://twitter.com/hashtag/BannedBooksWeek
Follow the #BannedBooksWeek hashtag on Google Plus!
Direct link: https://plus.google.com/u/0/explore/BannedBooksWeek