Social Media Working Group (ALA Staff) Community
Hi, All -
I mentioned this upcoming Membership Project at the meeting yesterday. Kyle Cassidy is coming to Midwinter again this year. He'll be continuing his ongoing project taking portrait photos of librarians and his "This is What a Librarian Looks Like" exhibit will be on display at the conference. Membership is planning to use some of Kyle's photos for a membership campaign and on the website - it will be the portrait and a quote from the member about the value of ALA membership. Rather than depending on combing through the vast pool of photos Kyle is building I would like to pull together a list of members to make appointments for them to be photographed at Midwinter. This will make sure I get a good mix of types of members, too :-)
I need help finding members that fit the categories I'm looking for, though - which brings me to the group. Here is a list of the types of members I'm looking for. Can you guys help me fill it in with names of members that might be at Midwinter? Include their email address as well, and I'll reach out to see if they are willing and able to participate. And having more than one name for any category is a bonus, so please feel free to give me a list.
Thanks a bunch!!
Types of Members:
Librarian that works for a vendor
PS: Sorry if you're seeing this twice!
Since almost everyone on the ALA Social Media Team is in this group, I'm posting this here and making it public. We're at the one-year mark for our team-based approach to running ALA's primary social media accounts, so here are some statistics that illustrate how much our efforts to consolidate accounts and coordinate content are paying off.
- During the first year of this project, our Facebook page grew by 54,600 fans to reach 75,944, for a growth rate of almost 1,800 new fans per month. During the comparable period the year before, it grew by 9,100 fans or about 750 new fans per month.
- I don’t have metrics for Google Plus for FY12 because we didn’t start using it (or tracking it) until October 2013, but it grew by 116,200 followers in FY13 thanks to our inclusion on Google’s Suggested User List.
- During FY12, ALA’s Twitter account grew by 12,722 followers and during the first year of the team-based approach, @ALAlibrary grew by 12,752 followers to 54,700 in FY13 (which means we’ve maintained consistency there, growing by around 1,000 followers each month).
- During FY13, our Facebook engagement was measured at more than 28 million activities. For FY12, that number was 4.5 million.
- For Google Plus, our engagement activity during this period was 1,500 (starting point = 0).
- On Twitter during FY13, our Retweet Reach hit more than 14 million and our Mention Reach was more than 23 million. For FY12, Retweet Reach was 4.87 million. Mention Reach doesn’t appear to have been tracked by Twitter until March 25, 2013, when @ALAlibrary was measured at just over 137,000.
I still think one of our future topics needs to be which deeper metrics we value most and how we'll measure them. Please share any other numbers your unit is tracking and how you're collecting them.
Plus I posted these messages on their respective ALA platforms, as a way to remind/inform others about the hashtag itself. Maybe we'll get to trending nationally this year. Good luck!
Follow the #BannedBooksWeek hashtag on Facebook!
Direct link: https://www.facebook.com/hashtag/bannedbooksweek
Follow the #BannedBooksWeek hashtag on Twitter!
Direct link: https://twitter.com/hashtag/BannedBooksWeek
Follow the #BannedBooksWeek hashtag on Google Plus!
Direct link: https://plus.google.com/u/0/explore/BannedBooksWeek
Louise gave me a heads up about a webcast of an opening meeting at the FCC that's taking place tomorrow, July 17th, in case anyone wants to sit in on it. It takes place from 8:00am - 3:00pm CDT. You can also follow along on Twitter using the hashtag #AccSocMedia.
"The purpose of the event is to facilitate a collaborative, cross-sector exchange of information about making social media tools and content accessible to people with disabilities, including information about authoring tools, client apps, and best practices."
DO see the new American Library Association Connect with Us page for a listing of ALA's social media accounts, with direct links to the Official ALA Social Media Channels for Facebook, Flickr, Google+, Instagram, LinkedIn, Tumblr, Twitter, YouTube
ALAonTwitter - A public list by Amer. Library Assn.
List of the Twitter accounts of the American Library Association
ALA Facebook Pages List
List of the Facebook Pages of the American Library Association
What's New on ALA's Blogs | Netvibes
Instant display of the RSS feeds from ALA Blogs
Social media news articles continue to be collected via Scoop.it:
Social Media Articles - Social Media Working Group:
Also remember these categories, introduced earlier this year, plus a few new ones --
Analytics & Metrics: http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics
Anecdotes & News: http://www.scoop.it/t/smwg/?tag=AnecdotesNews
Crisis or Criticism Response: http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse
Customers & Members: http://www.scoop.it/t/smwg/?tag=CustomersMembers
Guidelines & Tips: http://www.scoop.it/t/smwg/?tag=GuidelinesTips
Organization Policies: http://www.scoop.it/t/smwg/?tag=OrganizationPolicies
Security & Privacy: http://www.scoop.it/t/smwg/?tag=SecurityPrivacy
We'll go ahead and meet this Thursday, mostly because I have a funny story to tell. Funny as in "crying on the inside" funny.
Tina and I would also love your feedback about the first narrative arc we've put together for the current presidential year. It's a model for how we'll make the governance process more transparent and engaging. We're also putting together additional narrative arcs, so now is a good time to share any great ideas you have for the primary ALA accounts.
And finally, in case there's still any time left for discussion, the following article provides some great food for thought.
It’s alive! What NPR learned from turning its @nprnews Twitter account from a bot into a human"
"Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?"
Please add any other topics you'd like to discuss.
Here's my recollection of what we came up with at the May 22, 2014, meeting. Please edit the document directly to make additional suggestions, changes, etc. Once it's ready, we can post it the Support site.
Planning guidelines for the social media component of any live event.
- To create the foundation of your plan, determine who your audience is; this decision will guide which platforms you need to use to best reach it.
- Set goals for what you want to achieve on social media. Discussions and a conversational tone work better in these spaces than formal press releases and marketing-speak. Sample goals include initiating and participating in discussions, answering questions about your event/initiative, raising awareness, engaging new participants/interested parties, discovering new partners, making a call to action, connecting participants to more information about how to get involved.
- Your goals will help you determine which metrics to track and report out on afterwards.
- Choose a hashtag you'll use on these platforms. Shorter is better, ideally no more than 8-10 characters, though sometimes a longer phrase will best convey the core concept of your initiative. Be sure to think bigger than just this one event if there will be follow-ups or if you're trying to start a larger conversation. Your hashtag should help you achieve your goals.
- As you begin assembling print and online materials, make sure they're branded with the appropriate logos and language (ALA, your unit, etc.). Consistent branding across everything you produce will help participants navigate your information regardless of where they see it.
- Make sure your press release headline will work well on social media - short and to the point while explaining the important aspects of your event. Avoid using jargon, and include your hashtag in the press release. Ideally, your headline, hashtag, and a shortened URL (e.g., bit.ly) should total no more than 120 characters to make it easy to retweet.
- Early in your planning process, we encourage you to coordinate with the staff Social Media Working Group (SMWG) to discuss how ALA can post or amplify your efforts. We're also available to help create a social media plan, brainstorm campaigns, recommend a hashtag, and connect you with others in the organization who have run something similar successfully.
- Determine how you'll generate conversation around your event, rather than just issuing press releases in social channels. Come up with questions and discussion points in advance, and make sure your process is sustainable. Start discussions before your event in order to be inclusive and transparent. Use the opportunity to get valuable feedback that can help shape your event even further.
- If it's practical and at all possible, livestream the event to include all interested parties outside of the room. ALA has a Google Plus page with Hangouts and an official, nonprofit YouTube channel you can use for your event. ALA ITTS also has a webcam and a video camera you can borrow if you need equipment to help with this. If it's not possible to livestream, try to record some videos you can post afterwards. You can also record and post the livestream to ALA's channels.
- If you record audio or video, work with the person doing the recording ahead of time to make sure they'll give you the files in a standard, cross-platform format (eg, mp3 instead of wma) and consider breaking them up into chunks no longer than an hour if possible. Providing one file with everything as well as individual files lets users choose how they'd prefer to download/access the material. Use this same strategy if you make text materials available (eg, pdf instead of docx).
- Create visual materials ahead of time that you can use in your posts leading up to and during your event. Pictures, animated images, and videos all do well on various platforms and will make your content more appealing.
- While you can schedule some posts in advance using tools like Hootsuite, the most successful online components of physical events have someone posting and responding in real-time. Your best chance of handling questions and participating in discussion during your event is to appoint someone to be a dedicated participant. Monitoring social media during your event is a full-time job of its own, and it's difficult to do well with partial attention while staying focused on other duties that need to be handled in the room.
- When your plan is ready, communicate it to everyone involved, as well as to any other ALA units or groups who will benefit from knowing about what you're doing. If your event is of broad interest, it's okay to send an all-staff email to alert everyone.
- After your event, debrief with all participants within a few days and record the results. Requesting feedback on the channels you used during the event can help you and others enhance future efforts.
- If you have video from your event, consider editing it into short videos you can share on social media afterwards. If you're in the Chicago office, there's a Macintosh computer outside of the Training Room that you can use to edit your video. Contact Pam Akins or Maribeth Chapman for the login to use it.
The Social Media Working Group shares information across units, so we'd be happy to archive and highlight your plan in our training and support materials. If you're especially proud of your efforts, we encourage you to hold an informal staff skillshare session to help others learn best practices. Pam Akins in ITTS can help schedule a session in the Training Room.
The SMWG meets from 2:00-3:00pm the second and fourth Thursday of each month, usually in the Carnegie Room with other offices participating via phone. If you'd like to coordinate how we can amplify your efforts, get advice/recommendations, or share your experiences (positive and otherwise!), please feel free to come to any of our meetings. We're very informal, and we welcome participation from anyone who wants to talk about social media.
If you have further questions about the group or would like to schedule some time on one of our agendas, please contact Jenny Levine in ITTS (x2461).