Social Media Working Group (ALA Staff) Community

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Discussion Social media articles (End of 2014, 2015)

by Valerie Hawkins (staff) on Fri, Feb 13, 2015 at 03:32 pm

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, etc. The newest articles always appear first.

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, etc. The newest articles always appear first.

There was a special tag for 2014 wrap-up articles, 2014yearend.

2014 brought an increase in articles for LinkedIn, Pinterest, and Tumblr.

There are still the following categories (specific incidents regarding social media, including certain unchecked social media harassment campaigns, can be found under Anecdotes/News) --

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

Anecdotes & News:  http://www.scoop.it/t/smwg/?tag=AnecdotesNews

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Customers & Members:  http://www.scoop.it/t/smwg/?tag=CustomersMembers

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Organization Policies:  http://www.scoop.it/t/smwg/?tag=OrganizationPolicies

Security & Privacy:  http://www.scoop.it/t/smwg/?tag=SecurityPrivacy

 

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Discussion Upcoming Membership Project at Midwinter

by Christina Coleman (staff) on Fri, Jan 9, 2015 at 10:07 am

Hi, All -

Hi, All -

I mentioned this upcoming Membership Project at the meeting yesterday. Kyle Cassidy is coming to Midwinter again this year. He'll be continuing his ongoing project taking portrait photos of librarians and his "This is What a Librarian Looks Like" exhibit will be on display at the conference. Membership is planning to use some of Kyle's photos for a membership campaign and on the website - it will be the portrait and a quote from the member about the value of ALA membership. Rather than depending on combing through the vast pool of photos Kyle is building I would like to pull together a list of members to make appointments for them to be photographed at Midwinter. This will make sure I get a good mix of types of members, too :-)

I need help finding members that fit the categories I'm looking for, though - which brings me to the group. Here is a list of the types of members I'm looking for. Can you guys help me fill it in with names of members that might be at Midwinter? Include their email address as well, and I'll reach out to see if they are willing and able to participate. And having more than one name for any category is a bonus, so please feel free to give me a list.

Thanks a bunch!!

Types of Members:
Retired
Student
Support Staff
Trustee
Academic Librarian
International
School Librarian
Librarian that works for a vendor
Library Director
Y.A. Librarian
Children's Librarian
Spectrum Scholar
Emerging Leader
Corporate Member
Cataloger
Archivist

PS: Sorry if you're seeing this twice!

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Discussion December 11 meeting canceled

by Jenny Levine (staff) on Tue, Dec 9, 2014 at 09:43 am

I just canceled our December 11 meeting in Outlook, but it didn't let me edit the message so I'm just noting here that I know at least a couple of us are involved in the Virtual Town Hall scheduled for that day and since we don't have anything pressing to discuss, it seemed okay to not meet this month. Hopefully we can meet once in January to catch up on what we're all doing for Midwinter.

Discussion Update on the ALA Social Media Team's impact

by Jenny Levine (staff) on Thu, Oct 16, 2014 at 09:45 am

Since almost everyone on the ALA Social Media Team is in this group, I'm posting this here and making it public. We're at the one-year mark for our team-based approach to running ALA's primary social media accounts, so here are some statistics that illustrate how much our efforts to consolidate accounts and coordinate content are paying off.

Followers

Since almost everyone on the ALA Social Media Team is in this group, I'm posting this here and making it public. We're at the one-year mark for our team-based approach to running ALA's primary social media accounts, so here are some statistics that illustrate how much our efforts to consolidate accounts and coordinate content are paying off.

Followers

  • During the first year of this project, our Facebook page grew by 54,600 fans to reach 75,944, for a growth rate of almost 1,800 new fans per month. During the comparable period the year before, it grew by 9,100 fans or about 750 new fans per month.
  • I don’t have metrics for Google Plus for FY12 because we didn’t start using it (or tracking it) until October 2013, but it grew by 116,200 followers in FY13 thanks to our inclusion on Google’s Suggested User List.
  • During FY12, ALA’s Twitter account grew by 12,722 followers and during the first year of the team-based approach, @ALAlibrary grew by 12,752 followers to 54,700 in FY13 (which means we’ve maintained consistency there, growing by around 1,000 followers each month).

Engagement

  • During FY13, our Facebook engagement was measured at more than 28 million activities. For FY12, that number was 4.5 million.
  • For Google Plus, our engagement activity during this period was 1,500 (starting point = 0).
  • On Twitter during FY13, our Retweet Reach hit more than 14 million and our Mention Reach was more than 23 million. For FY12, Retweet Reach was 4.87 million. Mention Reach doesn’t appear to have been tracked by Twitter until March 25, 2013, when @ALAlibrary was measured at just over 137,000.

I still think one of our future topics needs to be which deeper metrics we value most and how we'll measure them. Please share any other numbers your unit is tracking and how you're collecting them.

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Discussion FYI -- Tracking the #BannedBooksWeek hashtag across platforms

by Valerie Hawkins (staff) on Mon, Sep 22, 2014 at 12:26 pm

Plus I posted these messages on their respective ALA platforms, as a way to remind/inform others about the hashtag itself. Maybe we'll get to trending nationally this year. Good luck!

Follow the ‪#‎BannedBooksWeek‬ hashtag on Facebook!
Direct link: https://www.facebook.com/hashtag/bannedbooksweek

Follow the ‪#‎BannedBooksWeek‬ hashtag on Twitter!
Direct link: https://twitter.com/hashtag/BannedBooksWeek

Plus I posted these messages on their respective ALA platforms, as a way to remind/inform others about the hashtag itself. Maybe we'll get to trending nationally this year. Good luck!

Follow the ‪#‎BannedBooksWeek‬ hashtag on Facebook!
Direct link: https://www.facebook.com/hashtag/bannedbooksweek

Follow the ‪#‎BannedBooksWeek‬ hashtag on Twitter!
Direct link: https://twitter.com/hashtag/BannedBooksWeek

Follow the ‪#‎BannedBooksWeek‬ hashtag on Google Plus!
Direct link: https://plus.google.com/u/0/explore/BannedBooksWeek

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Discussion Google Plus over 100,000 followers

by Jenny Levine (staff) on Tue, Aug 26, 2014 at 09:50 am

Since we talked a bit about Google Plus at our last meeting, I just wanted to formally note that we are indeed over 100,000 followers there now. It bodes well for the idea of working together on the public-facing side of our social media channels.

Jenny

Discussion [New Data] The Performance of Facebook Post Types Over 3.5 Years

by Jenny Levine (staff) on Mon, Aug 18, 2014 at 09:12 am

"My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since late 2013." - Dan Zarrella

Discussion Webinar about making social media accessible on July 17th

by Jenny Levine (staff) on Wed, Jul 16, 2014 at 12:56 pm

Louise gave me a heads up about a webcast of an opening meeting at the FCC that's taking place tomorrow, July 17th, in case anyone wants to sit in on it. It takes place from 8:00am - 3:00pm CDT. You can also follow along on Twitter using the hashtag #AccSocMedia.

Accessing Social Media

Louise gave me a heads up about a webcast of an opening meeting at the FCC that's taking place tomorrow, July 17th, in case anyone wants to sit in on it. It takes place from 8:00am - 3:00pm CDT. You can also follow along on Twitter using the hashtag #AccSocMedia.

Accessing Social Media

"The purpose of the event is to facilitate a collaborative, cross-sector exchange of information about making social media tools and content accessible to people with disabilities, including information about authoring tools, client apps, and best practices."

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Discussion Social media articles (July-August 2014)

by Valerie Hawkins (staff) on Mon, Jul 21, 2014 at 04:23 pm

DO see the new American Library Association Connect with Us page for a listing of ALA's social media accounts, with direct links to the Official ALA Social Media Channels for Facebook, Flickr, Google+, Instagram, LinkedIn, Tumblr, Twitter, YouTube

ALAonTwitter - A public list by Amer. Library Assn.
List of the Twitter accounts of the American Library Association

DO see the new American Library Association Connect with Us page for a listing of ALA's social media accounts, with direct links to the Official ALA Social Media Channels for Facebook, Flickr, Google+, Instagram, LinkedIn, Tumblr, Twitter, YouTube

ALAonTwitter - A public list by Amer. Library Assn.
List of the Twitter accounts of the American Library Association

ALA Facebook Pages List
List of the Facebook Pages of the American Library Association

What's New on ALA's Blogs | Netvibes
Instant display of the RSS feeds from ALA Blogs

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, Pinterest, etc. The newest articles always appear first.

Also remember these categories, introduced earlier this year, plus a few new ones --

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

Anecdotes & News:  http://www.scoop.it/t/smwg/?tag=AnecdotesNews

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Customers & Members:  http://www.scoop.it/t/smwg/?tag=CustomersMembers

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Organization Policies:  http://www.scoop.it/t/smwg/?tag=OrganizationPolicies

Security & Privacy:  http://www.scoop.it/t/smwg/?tag=SecurityPrivacy

Strategy: http://www.scoop.it/t/smwg/?tag=Strategy

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Online Doc Meeting on July 10, 2014

by Jenny Levine (staff) on Tue, Jul 8, 2014 at 03:36 pm

We'll go ahead and meet this Thursday, mostly because I have a funny story to tell. Funny as in "crying on the inside" funny.

We'll go ahead and meet this Thursday, mostly because I have a funny story to tell. Funny as in "crying on the inside" funny.

Tina and I would also love your feedback about the first narrative arc we've put together for the current presidential year. It's a model for how we'll make the governance process more transparent and engaging. We're also putting together additional narrative arcs, so now is a good time to share any great ideas you have for the primary ALA accounts.

And finally, in case there's still any time left for discussion, the following article provides some great food for thought.

It’s alive! What NPR learned from turning its @nprnews Twitter account from a bot into a human"
"Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?"

Please add any other topics you'd like to discuss.

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Pages

This internal working group will support the following types of issues surrounding staff use of new media.

  • Provide best practices for the full spectrum of ALA situations (smaller units vs. bigger units, etc.);
  • Identify staff "ambassadors" who can advise other ALA staff members how to use specific channels (eg, Facebook, Twitter, podcasting, etc.);
  • Identify potential training topics based on staff needs and recommend best formats for that training, as well as potential trainers;
  • Help build screencasts to explain the tools available to staff;
  • Start an open resource center for staff where they can find all of these materials and discuss topics related to new media;
  • Create sandboxes where staff can "get their feet wet"
  • Brainstorm ways we can better mesh our various channels together.

While this group can't provide formal training, we do hope to provide encouragement and supporting materials for staff beginning their first foray into a new online channel. We also hope to offer realistic assessments of resource needs for various tools (including hidden costs that can arise when using free tools). Among other things, we hope to improve the consistency of quality across ALA's social media channels, show what's possible, increase engagement, reduce duplication of effort, and come up with a strategic plan for an overall approach for "big ALA." As new media channels arise, this group will provide staff with guidance for how and when to use them.

We meet in-person the second and fourth Thursday of each month in addition to our Connect discussions.

Community members can start a new discussion via email by addressing the message to inbox+smwg@connect.ala.org.

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