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Discussion Update on the ALA Social Media Team's impact

by Jenny Levine (staff) on Thu, Oct 16, 2014 at 09:45 am

Since almost everyone on the ALA Social Media Team is in this group, I'm posting this here and making it public. We're at the one-year mark for our team-based approach to running ALA's primary social media accounts, so here are some statistics that illustrate how much our efforts to consolidate accounts and coordinate content are paying off.

Followers

Since almost everyone on the ALA Social Media Team is in this group, I'm posting this here and making it public. We're at the one-year mark for our team-based approach to running ALA's primary social media accounts, so here are some statistics that illustrate how much our efforts to consolidate accounts and coordinate content are paying off.

Followers

  • During the first year of this project, our Facebook page grew by 54,600 fans to reach 75,944, for a growth rate of almost 1,800 new fans per month. During the comparable period the year before, it grew by 9,100 fans or about 750 new fans per month.
  • I don’t have metrics for Google Plus for FY12 because we didn’t start using it (or tracking it) until October 2013, but it grew by 116,200 followers in FY13 thanks to our inclusion on Google’s Suggested User List.
  • During FY12, ALA’s Twitter account grew by 12,722 followers and during the first year of the team-based approach, @ALAlibrary grew by 12,752 followers to 54,700 in FY13 (which means we’ve maintained consistency there, growing by around 1,000 followers each month).

Engagement

  • During FY13, our Facebook engagement was measured at more than 28 million activities. For FY12, that number was 4.5 million.
  • For Google Plus, our engagement activity during this period was 1,500 (starting point = 0).
  • On Twitter during FY13, our Retweet Reach hit more than 14 million and our Mention Reach was more than 23 million. For FY12, Retweet Reach was 4.87 million. Mention Reach doesn’t appear to have been tracked by Twitter until March 25, 2013, when @ALAlibrary was measured at just over 137,000.

I still think one of our future topics needs to be which deeper metrics we value most and how we'll measure them. Please share any other numbers your unit is tracking and how you're collecting them.

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Discussion FYI -- Tracking the #BannedBooksWeek hashtag across platforms

by Valerie Hawkins (staff) on Mon, Sep 22, 2014 at 12:26 pm

Plus I posted these messages on their respective ALA platforms, as a way to remind/inform others about the hashtag itself. Maybe we'll get to trending nationally this year. Good luck!

Follow the ‪#‎BannedBooksWeek‬ hashtag on Facebook!
Direct link: https://www.facebook.com/hashtag/bannedbooksweek

Follow the ‪#‎BannedBooksWeek‬ hashtag on Twitter!
Direct link: https://twitter.com/hashtag/BannedBooksWeek

Plus I posted these messages on their respective ALA platforms, as a way to remind/inform others about the hashtag itself. Maybe we'll get to trending nationally this year. Good luck!

Follow the ‪#‎BannedBooksWeek‬ hashtag on Facebook!
Direct link: https://www.facebook.com/hashtag/bannedbooksweek

Follow the ‪#‎BannedBooksWeek‬ hashtag on Twitter!
Direct link: https://twitter.com/hashtag/BannedBooksWeek

Follow the ‪#‎BannedBooksWeek‬ hashtag on Google Plus!
Direct link: https://plus.google.com/u/0/explore/BannedBooksWeek

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Discussion Google Plus over 100,000 followers

by Jenny Levine (staff) on Tue, Aug 26, 2014 at 09:50 am

Since we talked a bit about Google Plus at our last meeting, I just wanted to formally note that we are indeed over 100,000 followers there now. It bodes well for the idea of working together on the public-facing side of our social media channels.

Jenny

Discussion [New Data] The Performance of Facebook Post Types Over 3.5 Years

by Jenny Levine (staff) on Mon, Aug 18, 2014 at 09:12 am

"My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since late 2013." - Dan Zarrella

Discussion Webinar about making social media accessible on July 17th

by Jenny Levine (staff) on Wed, Jul 16, 2014 at 12:56 pm

Louise gave me a heads up about a webcast of an opening meeting at the FCC that's taking place tomorrow, July 17th, in case anyone wants to sit in on it. It takes place from 8:00am - 3:00pm CDT. You can also follow along on Twitter using the hashtag #AccSocMedia.

Accessing Social Media

Louise gave me a heads up about a webcast of an opening meeting at the FCC that's taking place tomorrow, July 17th, in case anyone wants to sit in on it. It takes place from 8:00am - 3:00pm CDT. You can also follow along on Twitter using the hashtag #AccSocMedia.

Accessing Social Media

"The purpose of the event is to facilitate a collaborative, cross-sector exchange of information about making social media tools and content accessible to people with disabilities, including information about authoring tools, client apps, and best practices."

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Discussion Social media articles (July-August 2014)

by Valerie Hawkins (staff) on Mon, Jul 21, 2014 at 04:23 pm

DO see the new American Library Association Connect with Us page for a listing of ALA's social media accounts, with direct links to the Official ALA Social Media Channels for Facebook, Flickr, Google+, Instagram, LinkedIn, Tumblr, Twitter, YouTube

ALAonTwitter - A public list by Amer. Library Assn.
List of the Twitter accounts of the American Library Association

DO see the new American Library Association Connect with Us page for a listing of ALA's social media accounts, with direct links to the Official ALA Social Media Channels for Facebook, Flickr, Google+, Instagram, LinkedIn, Tumblr, Twitter, YouTube

ALAonTwitter - A public list by Amer. Library Assn.
List of the Twitter accounts of the American Library Association

ALA Facebook Pages List
List of the Facebook Pages of the American Library Association

What's New on ALA's Blogs | Netvibes
Instant display of the RSS feeds from ALA Blogs

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, Pinterest, etc. The newest articles always appear first.

Also remember these categories, introduced earlier this year, plus a few new ones --

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

Anecdotes & News:  http://www.scoop.it/t/smwg/?tag=AnecdotesNews

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Customers & Members:  http://www.scoop.it/t/smwg/?tag=CustomersMembers

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Organization Policies:  http://www.scoop.it/t/smwg/?tag=OrganizationPolicies

Security & Privacy:  http://www.scoop.it/t/smwg/?tag=SecurityPrivacy

Strategy: http://www.scoop.it/t/smwg/?tag=Strategy

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Online Doc Meeting on July 10, 2014

by Jenny Levine (staff) on Tue, Jul 8, 2014 at 03:36 pm

We'll go ahead and meet this Thursday, mostly because I have a funny story to tell. Funny as in "crying on the inside" funny.

We'll go ahead and meet this Thursday, mostly because I have a funny story to tell. Funny as in "crying on the inside" funny.

Tina and I would also love your feedback about the first narrative arc we've put together for the current presidential year. It's a model for how we'll make the governance process more transparent and engaging. We're also putting together additional narrative arcs, so now is a good time to share any great ideas you have for the primary ALA accounts.

And finally, in case there's still any time left for discussion, the following article provides some great food for thought.

It’s alive! What NPR learned from turning its @nprnews Twitter account from a bot into a human"
"Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?"

Please add any other topics you'd like to discuss.

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Online Doc Social Media Best Practices for Live Events

by Mary MacKay (staff) on Fri, Jun 6, 2014 at 01:11 pm

Here's my recollection of what we came up with at the May 22, 2014, meeting. Please edit the document directly to make additional suggestions, changes, etc. Once it's ready, we can post it the Support site.


Planning guidelines for the social media component of any live event.

Here's my recollection of what we came up with at the May 22, 2014, meeting. Please edit the document directly to make additional suggestions, changes, etc. Once it's ready, we can post it the Support site.


Planning guidelines for the social media component of any live event.

  1. To create the foundation of your plan, determine who your audience is; this decision will guide which platforms you need to use to best reach it.
  2. Set goals for what you want to achieve on social media. Discussions and a conversational tone work better in these spaces than formal press releases and marketing-speak. Sample goals include initiating and participating in discussions, answering questions about your event/initiative, raising awareness, engaging new participants/interested parties, discovering new partners, making a call to action, connecting participants to more information about how to get involved.
  3. Your goals will help you determine which metrics to track and report out on afterwards.
  4. Choose a hashtag you'll use on these platforms. Shorter is better, ideally no more than 8-10 characters, though sometimes a longer phrase will best convey the core concept of your initiative. Be sure to think bigger than just this one event if there will be follow-ups or if you're trying to start a larger conversation. Your hashtag should help you achieve your goals.
  5. As you begin assembling print and online materials, make sure they're branded with the appropriate logos and language (ALA, your unit, etc.). Consistent branding across everything you produce will help participants navigate your information regardless of where they see it.
  6. Make sure your press release headline will work well on social media - short and to the point while explaining the important aspects of your event. Avoid using jargon, and include your hashtag in the press release. Ideally, your headline, hashtag, and a shortened URL (e.g., bit.ly) should total no more than 120 characters to make it easy to retweet.
  7. Early in your planning process, we encourage you to coordinate with the staff Social Media Working Group (SMWG) to discuss how ALA can post or amplify your efforts. We're also available to help create a social media plan, brainstorm campaigns, recommend a hashtag, and connect you with others in the organization who have run something similar successfully.
  8. Determine how you'll generate conversation around your event, rather than just issuing press releases in social channels. Come up with questions and discussion points in advance, and make sure your process is sustainable. Start discussions before your event in order to be inclusive and transparent. Use the opportunity to get valuable feedback that can help shape your event even further.
  9. If it's practical and at all possible, livestream the event to include all interested parties outside of the room. ALA has a Google Plus page with Hangouts and an official, nonprofit YouTube channel you can use for your event. ALA ITTS also has a webcam and a video camera you can borrow if you need equipment to help with this. If it's not possible to livestream, try to record some videos you can post afterwards. You can also record and post the livestream to ALA's channels.
  10. If you record audio or video, work with the person doing the recording ahead of time to make sure they'll give you the files in a standard, cross-platform format (eg, mp3 instead of wma) and consider breaking them up into chunks no longer than an hour if possible. Providing one file with everything as well as individual files lets users choose how they'd prefer to download/access the material. Use this same strategy if you make text materials available (eg, pdf instead of docx).
  11. Create visual materials ahead of time that you can use in your posts leading up to and during your event. Pictures, animated images, and videos all do well on various platforms and will make your content more appealing.
  12. While you can schedule some posts in advance using tools like Hootsuite, the most successful online components of physical events have someone posting and responding in real-time. Your best chance of handling questions and participating in discussion during your event is to appoint someone to be a dedicated participant. Monitoring social media during your event is a full-time job of its own, and it's difficult to do well with partial attention while staying focused on other duties that need to be handled in the room. 
  13. When your plan is ready, communicate it to everyone involved, as well as to any other ALA units or groups who will benefit from knowing about what you're doing. If your event is of broad interest, it's okay to send an all-staff email to alert everyone.
  14. After your event, debrief with all participants within a few days and record the results. Requesting feedback on the channels you used during the event can help you and others enhance future efforts.
  15. If you have video from your event, consider editing it into short videos you can share on social media afterwards. If you're in the Chicago office, there's a Macintosh computer outside of the Training Room that you can use to edit your video. Contact Pam Akins or Maribeth Chapman for the login to use it.

The Social Media Working Group shares information across units, so we'd be happy to archive and highlight your plan in our training and support materials. If you're especially proud of your efforts, we encourage you to hold an informal staff skillshare session to help others learn best practices. Pam Akins in ITTS can help schedule a session in the Training Room.

The SMWG meets from 2:00-3:00pm the second and fourth Thursday of each month, usually in the Carnegie Room with other offices participating via phone. If you'd like to coordinate how we can amplify your efforts, get advice/recommendations, or share your experiences (positive and otherwise!), please feel free to come to any of our meetings. We're very informal, and we welcome participation from anyone who wants to talk about social media.

We also have a Connect community you can join or follow, as well as a section on the Support site where you can find information we've put together for staff.

If you have further questions about the group or would like to schedule some time on one of our agendas, please contact Jenny Levine in ITTS (x2461).

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Discussion Social media articles (March-June 2014)

by Valerie Hawkins (staff) on Fri, May 30, 2014 at 04:59 pm

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, etc. The newest articles always appear first. Some of the newer tools added:

Memes:  http://www.scoop.it/t/smwg/?tag=Memes

Hashtags:  http://www.scoop.it/t/smwg/?tag=%23hashtags

Tumblr:  http://www.scoop.it/t/smwg/?tag=Tumblr

Crowdfunding:  http://www.scoop.it/t/smwg/?tag=Crowdfunding

 

Also remember these categories introduced earlier this year, plus a few new ones --

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

Organization Policies:  http://www.scoop.it/t/smwg/?tag=OrganizationPolicies

Anecdotes & News:  http://www.scoop.it/t/smwg/?tag=AnecdotesNews

Security & Privacy:  http://www.scoop.it/t/smwg/?tag=SecurityPrivacy

Customers & Members:  http://www.scoop.it/t/smwg/?tag=CustomersMembers

 

 

 

 

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Discussion The Ideal Length of Everything Online

by Jenny Levine (staff) on Mon, Apr 14, 2014 at 12:34 pm

I just wanted to post a link to the article I mentioned at last week's SMWG meeting that said 100 characters is the ideal length of a tweet. In case you missed it, this is an excellent read, and it shows why we really need to cut down on our verbiage and better craft it.

The Ideal Length of Everything Online

I just wanted to post a link to the article I mentioned at last week's SMWG meeting that said 100 characters is the ideal length of a tweet. In case you missed it, this is an excellent read, and it shows why we really need to cut down on our verbiage and better craft it.

The Ideal Length of Everything Online

Covers blog posts, domain names, email subject lines, Facebook post titles, Google+ headlines, headlines, seminars, and tweet length. There's a nicely-printable graphic at the end that summarizes the findings.

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Pages

This internal working group will support the following types of issues surrounding staff use of new media.

  • Provide best practices for the full spectrum of ALA situations (smaller units vs. bigger units, etc.);
  • Identify staff "ambassadors" who can advise other ALA staff members how to use specific channels (eg, Facebook, Twitter, podcasting, etc.);
  • Identify potential training topics based on staff needs and recommend best formats for that training, as well as potential trainers;
  • Help build screencasts to explain the tools available to staff;
  • Start an open resource center for staff where they can find all of these materials and discuss topics related to new media;
  • Create sandboxes where staff can "get their feet wet"
  • Brainstorm ways we can better mesh our various channels together.

While this group can't provide formal training, we do hope to provide encouragement and supporting materials for staff beginning their first foray into a new online channel. We also hope to offer realistic assessments of resource needs for various tools (including hidden costs that can arise when using free tools). Among other things, we hope to improve the consistency of quality across ALA's social media channels, show what's possible, increase engagement, reduce duplication of effort, and come up with a strategic plan for an overall approach for "big ALA." As new media channels arise, this group will provide staff with guidance for how and when to use them.

We meet in-person the second and fourth Thursday of each month in addition to our Connect discussions.

Community members can start a new discussion via email by addressing the message to inbox+smwg@connect.ala.org.

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