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Discussion Social Media Articles (2015)

by Valerie Hawkins (staff) on Tue, Jun 16, 2015 at 04:56 pm

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Tumblr, Snapchat, Vine, Instagram, etc. Now commanding their own articles are those tagged #hashtags, memes, and emojis.

The newest articles always appear first.

There are still the following categories (specific incidents regarding social media, including certain unchecked social media harassment campaigns, can be found under Anecdotes/News) --

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

Anecdotes & News:  http://www.scoop.it/t/smwg/?tag=AnecdotesNews

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Customers & Members:  http://www.scoop.it/t/smwg/?tag=CustomersMembers

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Organization Policies:  http://www.scoop.it/t/smwg/?tag=OrganizationPolicies

Security & Privacy:  http://www.scoop.it/t/smwg/?tag=SecurityPrivacy

 

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Discussion Some new statistics

by Jenny Levine (staff) on Tue, Jun 16, 2015 at 02:33 pm

In order to write my portion of the ITTS Report for the ALA Website Advisory Committee, I pulled together the following statistics from SumAll. The good news is that the team-based approach to handling ALA's accounts is still working when we compare numbers year-to-year.

January – May 2015 (numbers in parentheses are for the same time period in 2014)

Twitter

  • 18.8 million retweet reach (4.84 million)
  • 30.18 million mention reach (11.04 million)
  • 66,000 followers (48,900)

Facebook

In order to write my portion of the ITTS Report for the ALA Website Advisory Committee, I pulled together the following statistics from SumAll. The good news is that the team-based approach to handling ALA's accounts is still working when we compare numbers year-to-year.

January – May 2015 (numbers in parentheses are for the same time period in 2014)

Twitter

  • 18.8 million retweet reach (4.84 million)
  • 30.18 million mention reach (11.04 million)
  • 66,000 followers (48,900)

Facebook

  • 92,800 post likes (5,700)
  • 2,200 comments (162)
  • 33,200 shares (2,300)
  • 19,800 new page likes (25,400)
  • 100,552 page likes (49,168)

We're also over 238,000 followers on Google Plus (with more than 742,000 views), although we can debate what that means.

I just wanted to share in case anyone needs/wants to include this type of information in a report for Annual.

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Online Doc Meeting Notes - June 11, 2015

by Jenny Levine (staff) on Fri, Jun 12, 2015 at 09:28 am
  1. We talked through the pros and cons of PPO going back to using its own social media accounts versus continuing to use the ALA ones, and the result was that PPO will continue as is with the ALA channels.
  1. We talked through the pros and cons of PPO going back to using its own social media accounts versus continuing to use the ALA ones, and the result was that PPO will continue as is with the ALA channels.
  2. We're recommending to the Web Management Group that the follow icons for Facebook, LinkedIn, Tumblr, and Twitter be added to the footer, along with a "More" link that goes to the full list of ALA's Social Media Channels. We also recommended that the footer be contextualized on microsites to link to the relevant social media accounts for that site.

    For share links, we believe the same icons should be used below the header and title, left-justified, with a "More" link that displays more share options. We're hoping the CSS can put this block after the body content for visually-impaired users.

  3. We wrapped up talking about who's doing what at Annual. Julie is going to try to post to Snapchat, but hopefully we can all post to Instagram. Jenny is going to experiment with Riff, starting with packing the trunks. If you'd like to join in the experiment and add your own short video, the easiest way is to download the app and friend her on Facebook. We also discussed Periscope and Meerkat but don't plan to use either at Annual.
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Online Doc June 11, 2015 Agenda

by Jenny Levine (staff) on Thu, Jun 11, 2015 at 01:27 pm

We have three topics for our meeting today:

  1. Sarah has asked for feedback about PPO posting more often to the main ALA accounts.
  2. We've been asked to provide a recommendation for where the social media icons should be placed on the redesigned ALA home page.
  3. We'll do a check-in about Annual to hear what everyone is doing and discuss a couple of possible experiments.
  4. Other items for discussion? Add them here.

 

Discussion Example SumAll report with Google Analytics

by Jenny Levine (staff) on Wed, May 13, 2015 at 11:21 am

SumAll has had some trouble producing the right results for the ALA reports we're subscribing to, but here's an example of the weekly report that includes ALA's Facebook, Instagram, and Twitter accounts, along with Google Analytics for tracking if social media is driving traffic to the website.

Discussion Meeting Notes - April 9, 2015

by Jenny Levine (staff) on Mon, Apr 13, 2015 at 10:16 am

Agenda

  • Update on YouTube video project
  • Turning Outward/More Welcoming meetings
    • Try Yammer again?
    • Restart skillshare sessions?
    • WorkLife
  • Hangouts
  • What types of subscription services do we need?
  • I Love Libraries team
  • SumAll
  • PureChat experiment

Decisions

  • Will give Yammer another shot for informal communication (as opposed to project management)
  • No capacity for more skillshare sessions at this time

Agenda

  • Update on YouTube video project
  • Turning Outward/More Welcoming meetings
    • Try Yammer again?
    • Restart skillshare sessions?
    • WorkLife
  • Hangouts
  • What types of subscription services do we need?
  • I Love Libraries team
  • SumAll
  • PureChat experiment

Decisions

  • Will give Yammer another shot for informal communication (as opposed to project management)
  • No capacity for more skillshare sessions at this time
  • We'll start trying to use Hangouts for SMWG meetings again beginning in May, so let Jenny know if you want to participate remotely

Action Items

  • Jenny will post the Yammer link to the group; group members will join/post if they want to be part of the experiment
  • Group will send ideas for useful subscription services and equipment to Jenny and Tina
  • Jenny and Jan will test Buffer for coordinated posting/scheduling of content to social media channels

Open Issues

  • Is it possible to add looping ALA YouTube videos with the hashtag on a screen in the ALA lounge? (Note that a playlist won't work if we want it to keep looping.)

Notes

  • The video has been edited for the YouTube contest and finishing touches are being put on it. It will be posted on National Library Workers Day.
  • Brief overview of the Turning Outward/More Welcoming meetings; much discussion about whether a tool like Yammer can work without a change in the culture. Communication across silos is one of our biggest issues as an organization.
  • Brief description of Worklife, which Jenny is experimenting with and why you got that email
  • Update on creating  a team for posting to the I Love Libraries social media channels; discussions continue, including how to create content we can use for both ILL and ALA channels
  • Update on Sumall and the new report service they offer; checking to see what it would take to get reports similar to the ALA ones for ILL; Jenny will post the next weekly report to the group so that everyone can see what it looks like with Google Analytics statistics overlayed on Facebook and Twitter activity.
  • A small group is experimenting with PureChat as a way to offer personal help about membership questions. We'll report about how it worked at a future meeting.
  • A small group is also posting "5 Things You Can Do This Week" to make the most of your ALA membership. So far the response has been good and engagement numbers are slowly increasing. We'll put together some statistics about it in early May.
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Discussion Best Time to Post on Twitter

by Jenny Levine (staff) on Mon, Mar 2, 2015 at 01:30 pm

If you want an easy way to determine the best time to post to Twitter, check out Tweriod for analysis. For the free version, you can run one report a month. I've attached the @ALAlibrary report I ran today, which interestingly shows that the best time for that account to post is at 2pm (note to the posting Team).

Discussion Social media articles (End of 2014, 2015)

by Valerie Hawkins (staff) on Fri, Feb 13, 2015 at 03:32 pm

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, etc. The newest articles always appear first.

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, etc. The newest articles always appear first.

There was a special tag for 2014 wrap-up articles, 2014yearend.

2014 brought an increase in articles for LinkedIn, Pinterest, and Tumblr.

There are still the following categories (specific incidents regarding social media, including certain unchecked social media harassment campaigns, can be found under Anecdotes/News) --

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

Anecdotes & News:  http://www.scoop.it/t/smwg/?tag=AnecdotesNews

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Customers & Members:  http://www.scoop.it/t/smwg/?tag=CustomersMembers

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Organization Policies:  http://www.scoop.it/t/smwg/?tag=OrganizationPolicies

Security & Privacy:  http://www.scoop.it/t/smwg/?tag=SecurityPrivacy

 

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Discussion Upcoming Membership Project at Midwinter

by Christina Coleman (staff) on Fri, Jan 9, 2015 at 10:07 am

Hi, All -

Hi, All -

I mentioned this upcoming Membership Project at the meeting yesterday. Kyle Cassidy is coming to Midwinter again this year. He'll be continuing his ongoing project taking portrait photos of librarians and his "This is What a Librarian Looks Like" exhibit will be on display at the conference. Membership is planning to use some of Kyle's photos for a membership campaign and on the website - it will be the portrait and a quote from the member about the value of ALA membership. Rather than depending on combing through the vast pool of photos Kyle is building I would like to pull together a list of members to make appointments for them to be photographed at Midwinter. This will make sure I get a good mix of types of members, too :-)

I need help finding members that fit the categories I'm looking for, though - which brings me to the group. Here is a list of the types of members I'm looking for. Can you guys help me fill it in with names of members that might be at Midwinter? Include their email address as well, and I'll reach out to see if they are willing and able to participate. And having more than one name for any category is a bonus, so please feel free to give me a list.

Thanks a bunch!!

Types of Members:
Retired
Student
Support Staff
Trustee
Academic Librarian
International
School Librarian
Librarian that works for a vendor
Library Director
Y.A. Librarian
Children's Librarian
Spectrum Scholar
Emerging Leader
Corporate Member
Cataloger
Archivist

PS: Sorry if you're seeing this twice!

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Discussion December 11 meeting canceled

by Jenny Levine (staff) on Tue, Dec 9, 2014 at 09:43 am

I just canceled our December 11 meeting in Outlook, but it didn't let me edit the message so I'm just noting here that I know at least a couple of us are involved in the Virtual Town Hall scheduled for that day and since we don't have anything pressing to discuss, it seemed okay to not meet this month. Hopefully we can meet once in January to catch up on what we're all doing for Midwinter.

Pages

This internal working group will support the following types of issues surrounding staff use of new media.

  • Provide best practices for the full spectrum of ALA situations (smaller units vs. bigger units, etc.);
  • Identify staff "ambassadors" who can advise other ALA staff members how to use specific channels (eg, Facebook, Twitter, podcasting, etc.);
  • Identify potential training topics based on staff needs and recommend best formats for that training, as well as potential trainers;
  • Help build screencasts to explain the tools available to staff;
  • Start an open resource center for staff where they can find all of these materials and discuss topics related to new media;
  • Create sandboxes where staff can "get their feet wet"
  • Brainstorm ways we can better mesh our various channels together.

While this group can't provide formal training, we do hope to provide encouragement and supporting materials for staff beginning their first foray into a new online channel. We also hope to offer realistic assessments of resource needs for various tools (including hidden costs that can arise when using free tools). Among other things, we hope to improve the consistency of quality across ALA's social media channels, show what's possible, increase engagement, reduce duplication of effort, and come up with a strategic plan for an overall approach for "big ALA." As new media channels arise, this group will provide staff with guidance for how and when to use them.

We meet in-person the second and fourth Thursday of each month in addition to our Connect discussions.

Community members can start a new discussion via email by addressing the message to inbox+smwg@connect.ala.org.

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