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Discussion The Ideal Length of Everything Online

by Jenny Levine (staff) on Mon, Apr 14, 2014 at 12:34 pm

I just wanted to post a link to the article I mentioned at last week's SMWG meeting that said 100 characters is the ideal length of a tweet. In case you missed it, this is an excellent read, and it shows why we really need to cut down on our verbiage and better craft it.

The Ideal Length of Everything Online

I just wanted to post a link to the article I mentioned at last week's SMWG meeting that said 100 characters is the ideal length of a tweet. In case you missed it, this is an excellent read, and it shows why we really need to cut down on our verbiage and better craft it.

The Ideal Length of Everything Online

Covers blog posts, domain names, email subject lines, Facebook post titles, Google+ headlines, headlines, seminars, and tweet length. There's a nicely-printable graphic at the end that summarizes the findings.

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Discussion Social Media Metrics Articles - Measuring Social Media Impact

by Valerie Hawkins (staff) on Fri, Jan 31, 2014 at 04:33 pm

ATTACHMENTS

See the Metrics of Engagement article PDF attached below.

 

ARTICLES (Newest articles on top)

Now see articles via Scoop.it:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

7 Free Social Monitoring Tools

ATTACHMENTS

See the Metrics of Engagement article PDF attached below.

 

ARTICLES (Newest articles on top)

Now see articles via Scoop.it:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

7 Free Social Monitoring Tools

Where To Get Social Media Statistics

Numbers never lie…unless you’re talking social media
Measuring results in our rush to be followed, liked, and shared

Choose a Winning Combination of Customer Experience Metrics
Improve customer loyalty with the right mix.
 
Measuring to Improve vs. Improving Measurement
From Skoll World Forum 2013: Will new measurement tools such as “big data” be a big distraction or a big opportunity?

The 2013 eNonprofit Benchmarks Study

Social Media Amplifies the Customer Experience
To be successful, identify goals and stakeholders, and execute on strategy.

9 Ways To Measure Nonprofit Data 

Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC]

To Small Nonprofits on the Social Web: 5,000 is the Magic Number!

Dark Social — A New Concept in Analytics That Explains Much of What We (Don’t) See

Dark Social: We Have the Whole History of the Web Wrong

Transforming Social Media Data into Predictive Analytics
More organizations are leveraging psychographic data to forecast positive—and negative—results.

4 Problem-Solving Analytics Tools
Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them.

Many Businesses Are Still Unsure About Social's Benefit
An IBM study finds that more than three quarters of business leaders are struggling to incorporate social media into their daily work lives.

Why Your Social Media Metrics Are a Waste of Time

Do you need an ROI to justify becoming a (hyper-)social organization?

3 Ways to Measure Link Building ROI

7 Time-Saving Google Analytics Custom Reports

Measuring and Evaluating Your Social Media Effort
Know your audience, function, and business goal.

 

 

 

 

Where To Get Social Media Statistics

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Discussion Social media articles (January-February 2014)

by Valerie Hawkins (staff) on Fri, Jan 31, 2014 at 04:28 pm

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, Vine, Snapchat, Memes, etc. The newest articles always appear first.

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The articles are tagged per social media tool, such as Facebook, Twitter, Vine, Snapchat, Memes, etc. The newest articles always appear first.

Google Plus:  http://www.scoop.it/t/smwg/?tag=Google+Plus

Facebook: http://www.scoop.it/t/smwg/?tag=Facebook

Twitter: http://www.scoop.it/t/smwg/?tag=Twitter

Vine: http://www.scoop.it/t/smwg/?tag=Vine

Snapchat:  http://www.scoop.it/t/smwg/?tag=Snapchat

Instagram:  http://www.scoop.it/t/smwg/?tag=Instagram

Memes:  http://www.scoop.it/t/smwg/?tag=Memes

Hashtags:  http://www.scoop.it/t/smwg/?tag=%23hashtags

Also see these new categories --

Guidelines & Tips:  http://www.scoop.it/t/smwg/?tag=GuidelinesTips

Crisis or Criticism Response:  http://www.scoop.it/t/smwg/?tag=CrisisORCriticismResponse

Demographics:  http://www.scoop.it/t/smwg/?tag=Demographics

Analytics & Metrics:  http://www.scoop.it/t/smwg/?tag=AnalyticsMetrics

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Discussion 25 Sites For Creating Interesting Quote Images

by Jenny Levine (staff) on Tue, Dec 3, 2013 at 03:33 pm

Per our recent discussion about needing to provide more visual content, I came across this article in Edudemic. I haven't had a chance to play with any of the sites listed, but I'd be interested to hear feedback if anyone tries them.

25 Sites For Creating Interesting Quote Images

Per our recent discussion about needing to provide more visual content, I came across this article in Edudemic. I haven't had a chance to play with any of the sites listed, but I'd be interested to hear feedback if anyone tries them.

25 Sites For Creating Interesting Quote Images

"If you’ve used Pinterest, Facebook, Instagram, or just about any other social network then you’ve probably seen some interesting quotes presented in the form of a splashy and colorful image. You may have thought 'I wish I had the time and graphic design expertise to create something nifty like that! My students and friends would love it.'"

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Discussion Social media articles (November-December 2013)

by Valerie Hawkins (staff) on Mon, Dec 2, 2013 at 01:24 pm

As usual, social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

As usual, social media news articles continue to be collected via Scoop.it. The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, Pinterest, etc. The newest articles always appear first.

As usual, social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

As usual, social media news articles continue to be collected via Scoop.it. The articles are tagged per social media tool, such as Facebook, Twitter, YouTube, Pinterest, etc. The newest articles always appear first.

Google Plus:  http://www.scoop.it/t/smwg/?tag=Google+Plus

Facebook: http://www.scoop.it/t/smwg/?tag=Facebook

Twitter: http://www.scoop.it/t/smwg/?tag=Twitter

Be sure to see the link for Pinterest, which includes the accounts created by ALA departments, including the ones for the upcoming 2014 Midwinter Meeting and 2014 Annual Conference by ALA Conference Services!

Pinterest:  http://www.scoop.it/t/smwg/?tag=Pinterest

 

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Discussion LITA Leadership Game

by Jenny Levine (staff) on Mon, Oct 28, 2013 at 10:22 am

Unrelated to social media stuff, I just came across the final project from the 2013 Emerging Leaders Team I. They created a "LITA Leadership Game" that's like "choose your own adventure." Pretty cool idea.

If we ever had the resources to restart the "choose your own social media adventure" project, this might be a good model.

Jenny

Online Doc Agenda - October 10, 2013

by Jenny Levine (staff) on Thu, Oct 10, 2013 at 11:33 am

Our agenda for today:

1. Any further discussion about the ALA Social Media Team plan? The Team will meet for the first time next week.

2. ITTS recommendation for replacing the ReadWriteConnect wiki - please be sure to read this before today's meeting!

3. Still need to decide the location of our calendar

4. Rename brown bag lunches? Ideas for future topics?

Our agenda for today:

1. Any further discussion about the ALA Social Media Team plan? The Team will meet for the first time next week.

2. ITTS recommendation for replacing the ReadWriteConnect wiki - please be sure to read this before today's meeting!

3. Still need to decide the location of our calendar

4. Rename brown bag lunches? Ideas for future topics?

5. Please look at the attached image of proposed new icons for the "Connect with us" block on ALA web pages. I think it covers all of the major social networking sites, but does anyone think something's missing from it?

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Discussion A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time

by Jenny Levine (staff) on Thu, Sep 26, 2013 at 12:00 pm

This post has some interesting (and sometimes conflicting) statistics for publishing on Facebook, Twitter, via email, and for blog posts. I pulled out some of the FB and Twitter info below, but everyone should read the whole article.

"In terms of specific days and times to post on Facebook, here are some of the stats I found:

Engagement rates are 18% higher on Thursdays and Fridays.

This post has some interesting (and sometimes conflicting) statistics for publishing on Facebook, Twitter, via email, and for blog posts. I pulled out some of the FB and Twitter info below, but everyone should read the whole article.

"In terms of specific days and times to post on Facebook, here are some of the stats I found:

Engagement rates are 18% higher on Thursdays and Fridays.

I love the way this was explained in Buddy Media’s study: as they put it, 'the less people want to be at work, the more they are on Facebook!'

Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with.

Twitter engagement for brands is 17% higher on weekends.

On the other hand, an Argyle Social study showed that weekdays provide 14% more engagement than weekends, so this is definitely one you’ll want to test on your audience.

When we look at the time of day, retweets have been shown to be highest around 5pm.

For click-throughs, the best times seem to be around noon and 6pm.

There are lots of Twitter users who primarily use a mobile device—rarely loading up Twitter on their desktops. Twitter did an interesting study of these users and found that they are 181% more likely to be on Twitter during their commute.

They’re also 119% more likely to use Twitter during school or work hours."

More at http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts

I've played around a little with Buffer (where this post was published), but we might want to take a closer look at it in the future.

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Discussion Social media articles (September-October 2013)

by Valerie Hawkins (staff) on Wed, Sep 18, 2013 at 12:02 pm

As usual, social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The newest articles always appear first.

The articles are filtered similar to the messages here, with articles discussing several social media tools or giving an overview tagged "General," and other articles tagged per social media tool discussed, such as Facebook, Twitter, YouTube, Vine, etc.

As usual, social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The newest articles always appear first.

The articles are filtered similar to the messages here, with articles discussing several social media tools or giving an overview tagged "General," and other articles tagged per social media tool discussed, such as Facebook, Twitter, YouTube, Vine, etc.

Facebook: http://www.scoop.it/t/smwg/?tag=Facebook

Twitter: http://www.scoop.it/t/smwg/?tag=Twitter

Be sure to see the link for Pinterest, which includes the accounts created by ALA departments, including the ones for the upcoming 2014 Midwinter Meeting and 2014 Annual Conference by ALA Conference Services!

Pinterest:  http://www.scoop.it/t/smwg/?tag=Pinterest

More...

Discussion Social media articles (June-July-August 2013)

by Valerie Hawkins (staff) on Mon, Aug 5, 2013 at 01:40 pm

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The newest articles always appear first.

The articles are filtered similar to the messages here, with articles discussing several social media tools or giving an overview tagged "General," and other articles tagged per social media tool discussed, such as Facebook, Twitter, YouTube, Vine, etc.

Social media news articles continue to be collected via Scoop.it:

Social Media Articles - Social Media Working Group:
http://www.scoop.it/t/smwg

The newest articles always appear first.

The articles are filtered similar to the messages here, with articles discussing several social media tools or giving an overview tagged "General," and other articles tagged per social media tool discussed, such as Facebook, Twitter, YouTube, Vine, etc.

Facebook: http://www.scoop.it/t/smwg/?tag=Facebook

Twitter: http://www.scoop.it/t/smwg/?tag=Twitter

YouTube: http://www.scoop.it/t/smwg/?tag=YouTube

More...

Pages

This internal working group will support the following types of issues surrounding staff use of new media.

  • Provide best practices for the full spectrum of ALA situations (smaller units vs. bigger units, etc.);
  • Identify staff "ambassadors" who can advise other ALA staff members how to use specific channels (eg, Facebook, Twitter, podcasting, etc.);
  • Identify potential training topics based on staff needs and recommend best formats for that training, as well as potential trainers;
  • Help build screencasts to explain the tools available to staff;
  • Start an open resource center for staff where they can find all of these materials and discuss topics related to new media;
  • Create sandboxes where staff can "get their feet wet"
  • Brainstorm ways we can better mesh our various channels together.

While this group can't provide formal training, we do hope to provide encouragement and supporting materials for staff beginning their first foray into a new online channel. We also hope to offer realistic assessments of resource needs for various tools (including hidden costs that can arise when using free tools). Among other things, we hope to improve the consistency of quality across ALA's social media channels, show what's possible, increase engagement, reduce duplication of effort, and come up with a strategic plan for an overall approach for "big ALA." As new media channels arise, this group will provide staff with guidance for how and when to use them.

We meet in-person the second and fourth Thursday of each month in addition to our Connect discussions.

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