RUSA BRASS (Business Reference and Services Section) Section
Money Smart – Sources for Promoting Financial Literacy to Your Community. The ability to effectively manage finances begins with developing the necessary skills and knowledge to understand financial resources, then using them to make informed decisions. Financial data service products can help people manage their personal finances; however patrons may find these products overwhelming. This forum will include representatives from Morningstar, Standard & Poor’s, Mergent, and the San Francisco Federal Reserve Bank, who will demonstrate how their products can help your patrons improve their financial literacy.
"Hitting the Jackpot—Sources for Local and Regional Business Information”: The hardest facts to find are about something in your own backyard. Reliable and accurate local business information and data is often quite challenging to track down. Representatives from a variety of providers including Euromonitor Passport Cities (localized city economic profiles, analysis on consumers); Alteryx Demographics Now (US Census data); Proquest ABI Inform (local/regional business news) and Data Planet (US State statistical datasets) will demonstrate what they have to offer for these specific data needs. Come prepared to ask your own local questions as well.
RUSA-BRASS Program - Mad Men: The Business of Advertising
Many companies spend millions on advertising their brands and products, yet data can be hard to find. Specialized sources, available at many large libraries, focus on these statistics. The information they contain can be used by business students, researchers, or the general public. In addition, media planning, a component of a company's marketing plan, will be covered. Entrepreneurs need information on placing ads (and on how much it costs); reference librarians assisting these users will find the content of the program very useful.
Wendy Diamond, Business and Economics Librarian, California State University, Chico.
Dale Skarl, Search Engine Marketing Manager for MGM Resorts International
The session kicks off with breakfast, 8:00am-8:30am, sponsored by S&P Capital IQ.
Ms. Diamond's online guide is at: http://libguides.csuchico.edu/BRASS_Advertising_Sources
Summary of the presentations - please see file below.
This Forum presents three speakers on the perennial topic of successful business information literacy instruction. Our presenters discuss several topics that will inform your business library instruction classes: how to manage a college-wide mandatory library course using videos and other technology to address scalability; comparing results of students before and after attending sessions to learn what works and how; and exploring the psychology belief system of students that encourage or discourage good information literacy behaviors. Presentations will be followed by question and answer session.
Finding Business Information in a Googlized World: The Future of Business Research and Discovery Layers--What is the impact of discovery services on business information? How are discovery services affecting business publishers, particularly on the specialized business databases side? Most of the discovery platforms tend to be focused on articles, not pulling out data that business researchers seek. Discovery Services product managers from ProQuest, OCLC, and EBSCO will speak and answer questions about their plans for partnering with the vendors of more specialized company, industry, financial, and market research databases.