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RUSA BRASS (Business Reference and Services Section) Section

In: RUSA BRASS (Business Reference and Services Section), Reference & User Services Association (RUSA) -- Sections, Reference Services, Special Collections
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Event “Not Elsewhere Classified”: Researching New and Niche Industries

by ALAConnect Helpdesk (staff) on Mon, Jun 8, 2015 at 11:31 am

How do librarians teach business students and entrepreneurs the research techniques for a budding industry or market? How do we help our clients get ahead of an emerging industry or a new idea? Learn from experts about how to locate and evaluate information on leading-edge industries, assess markets, and lead your clients in making strategic decisions when their business crosses traditional NAICS code boundaries or is part of a new field.

Event Business Reference Sources Committee Publishers' Forum (RUSA_BRASS)

by ALAConnect Helpdesk (staff) on Mon, Jun 8, 2015 at 11:31 am

Money Smart – Sources for Promoting Financial Literacy to Your Community. The ability to effectively manage finances begins with developing the necessary skills and knowledge to understand financial resources, then using them to make informed decisions. Financial data service products can help people manage their personal finances; however patrons may find these products overwhelming.

Money Smart – Sources for Promoting Financial Literacy to Your Community. The ability to effectively manage finances begins with developing the necessary skills and knowledge to understand financial resources, then using them to make informed decisions. Financial data service products can help people manage their personal finances; however patrons may find these products overwhelming. This forum will include representatives from Morningstar, Standard & Poor’s, Mergent, and the San Francisco Federal Reserve Bank, who will demonstrate how their products can help your patrons improve their financial literacy.

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Event Discussion & All-Committees Meeting (BRASS)

by ALAConnect Helpdesk (staff) on Mon, Jan 26, 2015 at 02:44 pm

All-Committees Meeting and discussion opportunity for those interested in business reference in all libraries.

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Event Business Reference Sources Committee Publishers' Forum (RUSA_BRASS)

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm

"Hitting the Jackpot—Sources for Local and Regional Business Information”: The hardest facts to find are about something in your own backyard. Reliable and accurate local business information and data is often quite challenging to track down.

"Hitting the Jackpot—Sources for Local and Regional Business Information”: The hardest facts to find are about something in your own backyard. Reliable and accurate local business information and data is often quite challenging to track down. Representatives from a variety of providers including Euromonitor Passport Cities (localized city economic profiles, analysis on consumers); Alteryx Demographics Now (US Census data); Proquest ABI Inform (local/regional business news) and Data Planet (US State statistical datasets) will demonstrate what they have to offer for these specific data needs. Come prepared to ask your own local questions as well.

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Event BRASS Program: Mad Men: The Business of Advertising

by Patricia Kenly on Wed, Jul 23, 2014 at 05:36 pm

RUSA-BRASS Program - Mad Men: The Business of Advertising

RUSA-BRASS Program - Mad Men: The Business of Advertising

Many companies spend millions on advertising their brands and products, yet data can be hard to find. Specialized sources, available at many large libraries, focus on these statistics. The information they contain can be used by business students, researchers, or the general public. In addition, media planning, a component of a company's marketing plan, will be covered. Entrepreneurs need information on placing ads (and on how much it costs); reference librarians assisting these users will find the content of the program very useful.

Speakers:

    Wendy Diamond, Business and Economics Librarian, California State University, Chico.

    Dale Skarl, Search Engine Marketing Manager for MGM Resorts International

The session kicks off with breakfast, 8:00am-8:30am, sponsored by S&P Capital IQ.

Ms. Diamond's online guide is at: http://libguides.csuchico.edu/BRASS_Advertising_Sources

Summary of the presentations - please see file below.

 

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Event Business Reference in Academic Libraries Forum (RUSA_BRASS)

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm

This Forum presents three speakers on the perennial topic of successful business information literacy instruction. Our presenters discuss several topics that will inform your business library instruction classes: how to manage a college-wide mandatory library course using videos and other technology to address scalability; comparing results of students before and after attending sessions to learn what works and how; and exploring the psychology belief system of students that encourage or discourage good information literacy behaviors.

This Forum presents three speakers on the perennial topic of successful business information literacy instruction. Our presenters discuss several topics that will inform your business library instruction classes: how to manage a college-wide mandatory library course using videos and other technology to address scalability; comparing results of students before and after attending sessions to learn what works and how; and exploring the psychology belief system of students that encourage or discourage good information literacy behaviors. Presentations will be followed by question and answer session.

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Event Business Reference Services Discussion Group (RUSA_BRASS)

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm

Will be an open discussion about current issues in business librarianship. First part of the session will be a semi-structured discussion with predetermined topics. The second half will be an open forum where participants will be able to introduce their own topics. All attendees will be encouraged to join in this lively discussion and share their experiences, questions, and concerns.

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File BRASS_Naming_Rights_Briefcase_Article

by Annette Buckley on Mon, Feb 3, 2014 at 11:31 am

PDF File, 276.01 KB

Event Discussion & All-Commitees Meeting (RUSA_BRASS)

by ALAConnect Helpdesk (staff) on Wed, Dec 18, 2013 at 07:22 pm

All-Committees Meeting and discussion opportunity for those interested in business reference in all libraries.

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Event Business Reference Sources Committee Publishers' Forum (RUSA_BRASS)

by ALAConnect Helpdesk (staff) on Thu, Jun 20, 2013 at 07:22 pm

Finding Business Information in a Googlized World: The Future of Business Research and Discovery Layers--What is the impact of discovery services on business information? How are discovery services affecting business publishers, particularly on the specialized business databases side? Most of the discovery platforms tend to be focused on articles, not pulling out data that business researchers seek.

Finding Business Information in a Googlized World: The Future of Business Research and Discovery Layers--What is the impact of discovery services on business information? How are discovery services affecting business publishers, particularly on the specialized business databases side? Most of the discovery platforms tend to be focused on articles, not pulling out data that business researchers seek. Discovery Services product managers from ProQuest, OCLC, and EBSCO will speak and answer questions about their plans for partnering with the vendors of more specialized company, industry, financial, and market research databases.

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Represents the subject interests of reference librarians, business information specialists, and others engaged in providing business reference/information services; serves as a medium for the sharing of information and concerns among interested librarians, publishers, and other suppliers of business reference sources and through its programs and projects to help improve the sources and techniques of business reference and information.

Learn more about RUSA BRASS on the ALA website.

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