PLA (Public Library Association) Division
Instructor: Wayne Piper
This two-day program will provide working librarians with the skills and knowledge they need to effectively market the library’s programs and services. The program is interactive and it includes a variety of group exercises based on a case study about a medium-sized county library with multiple branches. Using the same case study throughout the training will give participants an opportunity to apply what they are learning in a practical way in the “real” library – and to see the effects of the decisions they make throughout the two-day program.
At the end of the training program, participants will be able to identify the five standard components of marketing and apply those components effectively as they analyze community data and community needs, link them to the library’s strategic planning priorities, select library products and services that meet community and customer needs, define the strengths, weaknesses, opportunities, and threats the library faces when marketing its services, understand the components of a marketing plan, draft an outline of a marketing plan, evaluate the impact of marketing materials and methods, and develop a strategy to measure the success of the library’s marketing efforts.
Full course description (PDF, 50 KB)
- $250 for PLA members and partners
- $300 for ALA members
- $400 for non-members
Fee will include all training materials, breaks, and lunch on both days of the workshop.
Course Schedule: This is a two-day workshop that will be presented in various sites around the country. The training program schedule for the two days will be:
- Day 1: 10 am – 12 pm; 1 pm – 5 pm
- Day 2: 8:30 am – 12 pm; 1 pm – 4:30 pm
In addition, all CPLA candidates will complete two projects.
Please consider meeting other members at these 2 events:
Strategic Planning Update and All Committees Meeting, Saturday 8-11 a.m., Marriott at Metro Center, Junior Ballroom (Salons 1-3)
PLA President's Program and Awards Presentation AUDITORIUM SPEAKER SERIES -Will Shortz, Sunday, 1:00 p.m.,Washington Convention Center, Ballroom C (12:30 -Staff, VIPs, Award Winners and Award Sponsors meet)
A full list of meetings is attached below. Not all meetings are open and most committees are meeting at the Strategic Planning Update and All Committees Meeting. The Board of Directors Meeting is Saturday 1:30 p.m., Washington Convention Center, 159 A/B
Dear PLA Leaders,
It's time to start planning programs for the 2011 ALA Annual Conference. That conference will be held in New Orleans, La., June 23-28, 2011. A copy of the proposal form is attached. It will also be available on the PLA web site (www.pla.org, under the Conferences and Events button). Paper copies of the form [were] available at the ALA Midwinter Meeting in Boston at the PLA All-Committee Meeting and at the PLA table (#24) in the ALA Office (Convention Center, Room 210 A-C).
Some important things to keep in mind: proposals do not need to be sponsored by a committee or other PLA unit; any speaker who has not been formally invited should be identified as a "potential speaker; select program topics that appeal to a wide range of library staff; regional topics are better received at ALA Annual Conference than at PLA National Conference. A copy of the PLA policies covering speakers is attached to the proposal form.
Deadline for submitting proposals is May 1, 2010 (as of April 2010, the deadline is now June 1, 2010!!!). They can be sent to my attention at PLA, 50 E. Huron St., Chicago, IL 60611 or to email@example.com.
The PLA 2011 Annual Conference Program Subcommittee will review and approve proposals during the 2010 ALA Annual Conference (June 24-29 in Washington, D.C.).
PLA programs consistently draw large audiences. During the upcoming Annual Conference, PLA is sponsoring 20 programs and I hope you are planning to attend some of them!
Please let me know if you have any questions.
[form/ attachment below the signature] http://www.ala.org/ala/mgrps/divs/pla/plaevents/plaatalaannual/index.cfm
Linda S. Bostrom
Manager, Professional Development
Public Library Association
50 E. Huron St.
Chicago, IL 60611
Phone: 800/545-2433, x5027
Virtual Conference programming will consist of live programming on Thursday, March 25 and Friday, March 26. The virtual conference will consist of five hour-long, live programs on each day. Programs are chosen from among the highest rated in PLA's session preference survey. Each day also will include a lunch-time author interview and a closing session 'happy hour' event for attendees to get together and discuss the day's programming. Programming schedule will be available soon. Registration opens on January 11, 2010.
Virtual Conference registration costs are as follows:
PLA Members - $215
ALA Members - $270
Nonmembers - $310
Students - $85
Up to three attendees - $335
4-9 attendees - $635
10 or more attendees $1035
Registration for Virtual Conference opens on January 11, 2010. For more information email firstname.lastname@example.org or call 1-800-545-2433, ext. 5PLA.
|ALA Midwinter Meeting, Boston, January 15-20, 2010|
|PLA Meeting||Start Time||End Time||Date||Location||Room|
|All Committee Meeting||8:00 AM||11:00 AM||1/16/10||Boston Park Plaza||Georgian|
|Annual Conference 2010/2011 Program Subcmtes.||TBD||11: 00 AM (at latest)||1/16/10||Boston Park Plaza||Georgian|
|PLA Board of Directors Meeting||1:30 PM||5:30 PM (at latest)||1/16/10||Boston Convention & Exhibition Center||102B|
|Budget and Finance Committee||8:00 AM||9:30 AM||1/16/10||Boston Park Plaza||Georgian|
|Communities of Practice Task Force||TBD||11:00 AM (at latest)||1/16/10||Boston Park Plaza||Georgian|
|EBSCO Excellence in Small &/or Rural….Award Jury||Closed Mtg.10:30 AM||12 Noon||1/16/10||Boston Park Plaza||Alcott|
|Endowment Task Force||9:30 AM||11: 00 AM (at latest)||1/16/10||Boston Park Plaza||Georgian|
|Every Child Ready to Read Evaluation Task Force||Closed Mtg. 8AM||12 Noon||1/17/10||Westin Waterfront||Independence|
|Highsmith Library Innovation Award Jury||Closed Mtg.10:30 AM||12 Noon||1/18/10||Boston Convention & Exhibition Center||212|
|Intellectual Freedom Advisory Group||TBD||11:00 AM (at latest)||1/16/10||Boston Park Plaza||Georgian|
|Leadership Task Force||4:00 PM||5:30 PM||1/15/10||Boston Convention & Exhibition Center||160B|
|Legislative Advisory Group||9:30 AM||11:00 AM (at latest)||1/16/10||Boston Park Plaza||Georgian|
|National Conference 2010 Committee||Closed Mtg. 12 Noon||2:00 PM||1/15/10||Westin Waterfront||Independence|
|National Conference 2010 Program Subcommittee||1:30 PM||5:30 PM||1/17/10||Seaport Hotel||Flagship|
|Nominating 2011 Committee||Closed Mtg. 4:00 PM||5:30 PM||1/17/10||Boston Convention & Exhibition Center||258C|
|Past Presidents Breakfast||Closed Mtg. 8AM||9:00 AM||1/18/10||Seaport Hotel||Lighthouse II (as of 12/3/09)|
|Public Libraries Advisory Committee||10:00 AM||11:00 AM||1/16/10||Boston Park Plaza||Georgian|
|The attachment provides the above information in Excel.|
Nominate a Winner for a PLA Award
CHICAGO - The Public Library Association (PLA) is now accepting applications and nominations for the 2010 PLA Awards. Members can nominate their colleagues and libraries via the PLA Web site, www.pla.org. The deadline for submitting an application is Dec. 14, 2009.
PLA awards include the:
• Allie Beth Martin Award, which honors a librarian who, in a public library setting, has demonstrated extraordinary range and depth of knowledge about books or other library materials and is distinguished by the ability to share that knowledge;
• Baker & Taylor Entertainment Audio Music/Video Product Award, which promotes the development of a circulating Audio Music/Video collection in a public library
• Charlie Robinson Award, which honors a public library director who, over a period of seven years, has been a risk taker, an innovator and/or a change agent in a public library.
• DEMCO New Leaders Travel Grant, which serves to enhance the professional development of public librarians new to the field by making possible their attendance at major professional development activities.
• EBSCO Excellence in Small and/or Rural Library Service Award, which honors a public library serving a population of 10,000 or less that demonstrates excellence of service to its community.
• Gordon M. Conable Award, which honors a public library staff member, a library trustee or a public library, that has demonstrated a commitment to intellectual freedom and the Library Bill of Rights.
• Highsmith Library Innovation Award, which recognizes a library’s innovative and creative service program to the community.
• Polaris Innovation in Technology John Iliff Award, which honors a library worker, librarian, or library that has used technology and innovative thinking to improve library services.
• Romance Writers of America Library Grant, which provides a public library the opportunity to build or expand its romance fiction collection and/or host romance fiction programming.
PLA award juries, appointed by the PLA president, will review the entries and select recipients at the ALA 2010 Midwinter Meeting. Award winners will be announced in February 2010, and each recipient will be honored at the PLA President’s Reception and Awards Presentation held during the ALA 2010 Annual Conference.
For more information, contact the PLA office,(800) 545-2433, ext. 5PLA, or by e-mail, email@example.com (Julianna Kloeppel, Program Coordinator). To apply or nominate a colleague for an award, visit PLA’s Web site at www.pla.org. PLA is a division of the American Library Association.
deadline extended 11/10/09
The corporate campaign to kill the Employee Free Choice Act. Chamber of Commerce's campaign against EFCA.
ALA-APA supports the Employee Free Choice Act.
The Employee Free Choice Act (H.R. 800) is critical piece of workers' rights legislation that will:
- hold anti-union employers accountable;
- guarantee workers a free and fair chance to form a union;
- force employers to stop dragging out contract negotiations.
- Statement by Emily Sheketoff in support of the Employee Free Choice Act (PDF)
March 31, 2007