RUSA RSS Marketing and Public Relations for Reference Services (Reference Services Section) Committee
Meeting via Adobe Connect.
- Activity update
- Plans going forward
- Midwinter 2014
- Annual 2014
We will hold our meeting on Thursday, October 3, 2013 2:00 PM-3:00 PM CST (3-4pm EST) in Adobe Connect.
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Hello RSS Marketing and PR Committee! I hope you are having a great June so far!
We have a some items coming up at ALA Annual, and I just want to make sure you have this on your calendar. Please respond to the following...
1. Slam the Boards - Our final part of this three part workshop is at ALA Annual, Chicago, as a discussion to help participants take the May webinar and personal experience to apply it to their library work.
Were you able to try it out on June 10? How did "Slam" go for you?
What did you think about the "Slam" webinar in May?
If you cannot attend the discussion on Saturday, June 29 at 3-4 pm please let me know if you have any feedback you want to pass along.
If you are attending this, I'd love to know that too so I can watch for you!
Please respond to this thread with thoughts and that info.
2. RSS Marketing and Public Relations Committee Meeting:
Saturday, June 29 - 8:30am - 10:00am
McCormick Place Convention Center, N226
3. RSS is having a meeting:
RSS Board Meeting I at ALA Annual
Saturday, June 29, 2013 - 10:30am to 11:30am
McCormick Place Convention Center, S505b
10:30-10:40 - Welcome, Introductions
10:40-11:00 - Transition Questions
Let me know if you will be at these events...thanks!
-Cathay, RSS Marketing and PR Committee (outgoing) Chair
Ms. Cathay Crosby (Chair, July 1, 2012, to June 30, 2013)
Carol L. Anderson (Member, July 1, 2012, to June 30, 2014)
Ms. Cathay Crosby (Member, July 1, 2011, to June 30, 2013)
Jessica Hagman (Member, July 1, 2012, to June 30, 2014)
Mr. Stephen G. Marvin (Member, July 1, 2012, to June 30, 2014)
Ms. Candace A. Merbler (Member, July 1, 2011, to June 30, 2013)
Kristen Shuyler (Member, July 1, 2011, to June 30, 2013)
Cynthia L. Thomes (Member, July 1, 2012, to June 30, 2014)
Hello RSS Marketing and PR Committee,
I'm sure your spring has been wildly busy - it feels like libraries have gone full throttle this year!]
I have a few tidbits to pass along to you:
1. Please join me in offering a big Thank you and Congratulations to our Jessica Hagman for stepping in as our next Chair! The new term begins around the same time as ALA Annual. Jessica - I'm very happy you have agreed to take this on. I know you will be great in leading this group!
I am moving over to co-chair MARS/VR with Don Boozer, so I'll stay involved with virtual reference and all reference services. Please feel free to keep in touch! If you would like me to remain on the this committee during the transition, please let me know.
2. On a down note, our workshop proposal for ALA Annual 2014/Las Vegas was not accepted this year. It was actually well-received but RUSA had too many proposals and had to make some difficult choices. I was told that they want to keep it in mind in case something else falls through. But Jessica and the committee can organize a discussion and meeting instead of a workshop for next year.
3. Update me on who is going to ALA Annual? Would you like to meet up there?
(for distribution) Register now for "Slam the Boards" three part program: Webinar, Experience, Discussion!by Cathay Keough on Fri, Apr 26, 2013 at 08:59 am
Hello RSS Marketing and PR Committee! The following is what I am sending out to promote our three-part "Slam the Boards" program. Please distribute widely!
RUSA is giving us the free webinar but we need to promote it internally and to our lists, where ever you think it will be well received.
Here is an opportunity to learn about a virtual reference program through a free webinar and hands-on experience. Slam the Boards uses social media, such as Yahoo Answers, to be where potential library customers are. Through programs like these, we can reach those who ask questions but are not thinking of their libraries…and maybe will after chatting with us, since we provide friendly, welcoming and professional interactions! RSS Marketing and PR Committee is one of the organizers of this three-part program.
You can add the following:
Slam the Boards! A Model for Marketing through Action: A Free Reference Services Webinar
Learn, Experience, Discuss!
***Attend all three parts or just one event, it’s up to you!***
1. Attend the Free Webinar (on May 21, 2pm - 3pm Eastern; 1pm - 2pm Central; noon - 1pm Mountain; 11am - noon Pacific):
Bill "Slam the Boards!" Pardue will discuss proactively marketing and promoting library reference services (both in-person and virtual) through social Q&A.
2. Experience It for Yourself! (on June 10):
Learn how to participate in the upcoming June 10 "Slam the Boards!"
3. Let’s Discuss How it Works for You/Your Library (on June 29):
Attending ALA Annual in Chicago? Attend the follow-up discussion forum based on this webinar. Share your “Slam” experiences and learn from your colleagues! Saturday, June 29, from 3:00pm to 4:00pm. Watch http://ala13.ala.org/ for room assignments.
Attend the free webinar alone or plan to join us for all three parts of this "Slam the Boards" adventure to learn about how you can apply online connections to your library communities' needs.
The webinar and discussion forum are co-sponsored by the RSS Marketing and Public Relations for Reference Services Committee and the RSS/MARS Virtual Reference Services Committee.
The webinar is free, but you must register as spaces are limited!
To register: http://goo.gl/ccWoz
We have a couple of items to consider. Please respond to this thread so I can have all our thoughts here.
1. My 2-year term ends this summer so the RSS Marketing and PR Committee will need a new chair. You have been on this committee - you know what happens during the year. Please consider taking the lead and trying it out! It's been a wonderful experience - and much of this has to do with what a fabulous committee you have made. Let me know if you are interested and/or if you have any questions.
2. By March 19, we need to any workshop ideas for ALA Annual 2014 (which will be in Las Vegas).
This year we are co-sponsoring the webinar/discussion (basically, a workshop) "Slam the Boards" at ALA Annual 2013. Last year, in 2012, we offered a panel discussion with David Lee King, Jennifer Robinson, and Marshall Breeding all giving their expertise on social media.
What are your ideas about marketing libraries that would be a great workshop for ALA attendees?
One thing I can think of is to present ways to market libraries that have been developed through ALA and its affiliates, such as the Geek Campaign, Turning the Page (library advocacy), the READ campaign... I am on the Ask Committee (newly reformed committee) which is up and coming to help promote reference services/virtual reference services, too. I wonder if librarians around the country really have a good sense of what ALA offers (and PLA, etc.) to help libraries market and promote their services. Would this be a good workshop/presentation?
Other thoughts and ideas...? This is an open discussion. Any brainstorming is welcomed!
Hello RSS Marketing and PR Committee,
Thanks to Carol, we have excellent notes from our ALA Midwinter meeting. Carol provided an online document and I'll paste them here for your convenience, too.
RUSA RSS Marketing and Public Relations for Reference Services
ALA Midwinter, Seattle
January 26, 2013
Committee members present: Cathay Crosby (chair), Kristen Shuyler, Jessica Hagman, Carol Anderson
Guests: Don Boozer, Simonna Simmons, Jennifer Anderson, Emilie Smart
The meeting was called to order by Chair Cathay Crosby at 10:30am.
1. Suggestion/idea: devise social media "best practices" guidelines for RUSA
2. Campaign for national reference week with one day designated as "virtual reference day" is one of the initiatives of RUSA's "Just Ask" committee. The "Just Ask" forum is to be held on Monday, January 28 from 8:30-10:30 at the Red Liion, Emerald II room. It usually takes about two years to get an initiative such as this going.
3. "Slam the Boards" Don Boozer, chair of the MARS Virtual Reference Committee, is co-chair of program planning for the "Slam the Boards" program slated to take place at ALA Annual Conference 2013 on Satruday, June 29 from 3pm to 4pm. The program is a joint collaboration with the Marketing and Public Relations for Reference Services committee.
In September 2007, Bill Pardue started volunteering on Yahoo! Answers on the tenth of each month to provide a librarian presence on a community answers board. Those present discussed how to set up the session for Annual Conference.
After exchanging ideas, the program format that emerged:
n Webinar the week of May 20-24, Bill Pardue; webinar to cover basics and following the webinar, available for on-demand viewing
n encourage people to participate in "slam the boards" on June 10; twitter hashtag, embed link, what you learned -- also post to ALA Connect
n discussion forum/program at ALA Annual to dig deeper into issues surfaced by the webinar and June 10th participation on the answer boards. Note: program advertising state that the program builds on the webinar and provide webinar info
n Using webinar content, make a short YouTube video (no more than five minutes) of the five top reasons to slam the boards and the advertising and marketing value for libraries and librarians. [Jessica volunteered to do this/also suggested a brief webcam interview with Bill Pardue to generate content]
n Use the program at ALA Annual to connect/push out JUST ASK and tie in PEW report regarding value and importance of reference services
The meeting adjourned at 11:30 am.
(Meeting notes provided by Carol Anderson.)