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ALCTS Board of Directors Committee

In: Association for Library Collections and Technical Services (ALCTS) -- Governance
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Discussion ALCTS Board Meeting Summary: November 16, 2015

by Keri Cascio-IL (staff) on Mon, Dec 14, 2015 at 02:10 pm

ALCTS Board Meeting
November 16, 2015
11:00am Central
Via GoToWebinar

In Attendance:
Norm Medeiros (presiding)
Erin Boyd
Jeanne Harrell
Andy Hart
Erin Leach
Rebecca Mugridge
Mary Page
Annie Peterson
Vicki Sipe
Karla Strieb
Shannon Tennant
Santi Thompson
Andrea Wirth
Keri Cascio (executive director)

Summary:

ALCTS Board Meeting
November 16, 2015
11:00am Central
Via GoToWebinar

In Attendance:
Norm Medeiros (presiding)
Erin Boyd
Jeanne Harrell
Andy Hart
Erin Leach
Rebecca Mugridge
Mary Page
Annie Peterson
Vicki Sipe
Karla Strieb
Shannon Tennant
Santi Thompson
Andrea Wirth
Keri Cascio (executive director)

Summary:

The Board discussed the prospect of holding a virtual ALCTS forum in 2017 in celebration of the 60th anniversary of ALCTS.  Board members were in favor of holding such an event.  Some general thoughts shared on the call included: 

  • The event should help to distinguish ALCTS from NASIG and the Charleston Conference.
  • We need to keep the price point affordable.
  • This virtual forum can demonstrate ALCTS’ commitment to providing programming to those who cannot attend in-person events.
  • We need to develop a program and platform to “break through the noise;” an event that really engages participants.
  • It’s a lot of work to pull together such an event.
  • The ALCTS Office and program planning committee need to understand the division of responsibilities.

The Board discussed the length of such an event, and coalesced around a two or three day event, featuring programming of 1.5-3 hours per day.  Some additional thoughts regarding programming included: 

  • The content needs to be exceptional.
  • The agenda should be distributed well in advance so attendees can drop in and out, taking in the program a la carte should they wish.
  • Given the magnitude of this event, we would likely feature a keynote speaker, which would further help the forum feel like a big event.
  • Including video of the presenters would make for a more engaged experience.
  • American Libraries Live moderated video discussions are well done.  Perhaps that model would be worth considering for some portion of the forum.  Examples:
  • We may need to contract with a service to provide the technical platform (could be ALA Publishing).
  • Whether to have concurrent sessions should be left to the discretion of the program planning committee and be driven by the quantity of quality programming available.
  • All programs would be available for viewing by attendees after the event.
  • We should consider having a virtual poster session as part of the forum.

The Board discussed when during 2017 to hold such an event.   Some thoughts shared regarding this issue included:

  • We need to avoid competing with other major conferences and perhaps also state conferences.
  • Spring may be preferable to fall so we can generate buzz for the virtual forum that leads into Annual Conference.
  • February is an underutilized time for conferences, but may be too close to Midwinter.
  • We could consider holding the forum in early June, which is done currently with virtual preconferences, but this may take away from the revenue we would ordinarily generate at those preconferences.   It might also diminish the special nature of the 60th anniversary celebration by folding it into a regularly scheduled preconference time.

We discussed personnel who might contribute to the program planning.  Some ideas that emerged included: 

  • Santi, who was nominated based on his recent, successful experience coordinating such an event and thoughtful comments during the call.  He said he would consider it.
  • Vicki suggested, rightly, that by virtue of her office she would be involved.
  • Norm welcomed suggestions if individuals occur to Board members in the coming weeks.  Self-nominations are also welcomed.

Final thoughts:

  • Fundraising will be critical.  Perhaps the forum will be a good opportunity to market lifetime membership.
  • In 2007, there was an “anniversary committee” and a “program committee.”  It may be beneficial if we consider a similar structure so the program committee can stay focused and not be overwhelmed with ancillary anniversary issues.
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Discussion ALCTS Board Meeting Summary: October 1, 2015

by Keri Cascio-IL (staff) on Wed, Oct 28, 2015 at 01:19 pm

ALCTS Board Meeting
October 1, 2015
2:00pm Central
Via GoToWebinar

In Attendance:
Norm Medeiros (presiding)
Bobby Bothmann
Erin Boyd
Hannah Buckland
Maria Collins
Jim Dooley
Andy Hart
Erin Leach
Annie Peterson
Michele Seikel
Vicki Sipe
Shannon Tennant
Andrea Wirth
Keri Cascio (executive director)

Summary:

If we assume people join associations to find solutions to problems, what problems does ALCTS solve?

ALCTS Board Meeting
October 1, 2015
2:00pm Central
Via GoToWebinar

In Attendance:
Norm Medeiros (presiding)
Bobby Bothmann
Erin Boyd
Hannah Buckland
Maria Collins
Jim Dooley
Andy Hart
Erin Leach
Annie Peterson
Michele Seikel
Vicki Sipe
Shannon Tennant
Andrea Wirth
Keri Cascio (executive director)

Summary:

If we assume people join associations to find solutions to problems, what problems does ALCTS solve?

- The provision of training
- To learn from others
- Provides professional service/leadership opportunities for librarians promotion and tenure
- The ability to connect with others who have similar interests; to build one’s professional network

In the “Art of Membership,” the author suggests marketing benefits as outcomes. For instance, you don’t buy shampoo, you buy clean, shiny hair. How would this strategy apply to ALCTS?

- You aren’t buying a membership, you’re buying a community
- We need to think of what newer members feel they are getting through joining ALCTS. Many of us came in because somebody mentored us.
- Some people don’t see the benefit of joining because they can take advantage of continuing education opportunities, for instance, without being a member.
- We can create “engage” pages.
- Describe how ALCTS gives back to the wider library community

Another section of the book described the importance of helping members through career transitions. What can ALCTS do to this end?

- This is an especially important topic to address.
- We need to understand the needs of members throughout the different stages of their careers.
- It may be time to conduct a member survey to get at some of their issues. We haven’t conducted one in at least the last five years.
- The Membership Committee has a draft survey for members who drop their membership. Perhaps we institute it?
- ALA does non-renewal surveys
- We may want to hold online focus groups also.
- We need to reach people where they are, and remind them they can contribute to ALCTS without attending conference.
- How can ALCTS help new graduates? While the student membership rate is inexpensive ($15), attendance at conference is expensive.
- The number of library school students has dropped significantly since 2007 (21,000 to 15,000) but ALCTS could develop a mentor program that pairs students with veterans to help get the most out of their membership, including helping them with their job prospects.

Testimonials were discussed in the book as a means of attracting members. Given the “community” element we believe a distinctive feature of ALCTS, how could we employ testimonials as part of our marketing strategy?

- Might be something we could put up on YouTube or Instagram
- We have some personal videos already up on our YouTube channel.
- People are looking for a community. Getting the faces of the organization online might help compel library school students to join.
- Maybe we could do a “member of the week” along the lines of the “My ALCTS experience” column in the News.
- We need to figure out how the videos will be discoverable.
- We could tweet them.
- ALA has some video equipment we could use.
- Maybe we could set up a video station at ALCTSFest and get a few folks to volunteer to staff it.
- We need to connect with public librarians. Our continuing education is not addressing their needs.
- The CE committee has been working hard on developing more content for public librarians in technical services as PLA does not serve their needs.
- CRS has proposed an emerging leaders project for understanding the needs of public librarians with respect to serials/e-resources.

Slogans are another way to market one’s organization. The most memorable ones (M&Ms melt in your mouth, not in your hands; Taste great, less filling) really help to establish a brand. Should ALCTS seek to adopt such a slogan/tag line?

- The NASIG board work had a similar conversation because of their name. They were talking about a tag line. I think you need to know what you stand for.
- Maybe rather than a single slogan, we could develop several as ALCTS had many years ago (ALCTS collects; ALCTS selects; ALCTS protects)

Open discussion

- We need to market the approachability of ALCTS as a welcoming community.
- A possible slogan: ALCTS, a preservation acquisition tech place
- Some videos around volunteering with ALCTS would be great.
- Our lowest barrier to participation are interest groups. We need to market them as entry points.
- We could offer preservation master classes.
- We should pay particular attention to the mid-career folks (35-45 years old) who are becoming managers.

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Discussion ALCTS Board Meeting: November 16, 2015, 11am Central

by Keri Cascio-IL (staff) on Wed, Oct 28, 2015 at 01:19 pm

ALCTS Board Meeting
November 16, 2015
11:00am Central

Agenda

Discussion session:
Possibility of ALCTS online forum for 2017

 

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ALCTS Board Meeting: Attendance Instructions

Mon, Nov 16, 2015 11:00 AM - 12:00 PM Central Standard Time
Please join my meeting from your computer, tablet or smartphone.

ALCTS Board Meeting
November 16, 2015
11:00am Central

Agenda

Discussion session:
Possibility of ALCTS online forum for 2017

 

==

ALCTS Board Meeting: Attendance Instructions

Mon, Nov 16, 2015 11:00 AM - 12:00 PM Central Standard Time
Please join my meeting from your computer, tablet or smartphone.

https://global.gotomeeting.com/join/898977165

You can also dial in using your phone.

United States

: +1 (872) 240-3412

Access Code

: 898-977-165

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Discussion ALCTS Board Meeting: October 1, 2015, 2pm Central

by Keri Cascio-IL (staff) on Thu, Sep 17, 2015 at 09:53 am

ALCTS Board Meeting
October 1, 2015
2:00pm Central

Agenda

1. Introductions

2. Discussion session: ALCTS marketing plan

3. New business

4. Adjournment

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Please register for ALCTS Board Meeting on Oct 1, 2015 2:00 PM CDT at:
https://attendee.gotowebinar.com/register/9177338052971207425
After registering, you will receive a confirmation email containing information about joining the webinar.

Online Doc ALCTS Section and Committee Annual Reports 2015

by Keri Cascio-IL (staff) on Fri, Jun 26, 2015 at 12:53 pm

6/26/15

Edited the file for CaMMS, now the annual report

Event Board of Directors II

by ALAConnect Helpdesk (staff) on Mon, Jun 8, 2015 at 11:31 am

Meeting of the ALCTS Board of Directors

Event Board of Directors I

by ALAConnect Helpdesk (staff) on Mon, Jun 8, 2015 at 11:31 am

Meeting of the ALCTS Board of Directors

Event ALCTS Board of Directors Meeting II

by ALAConnect Helpdesk (staff) on Mon, Jan 26, 2015 at 02:44 pm

Meeting of the ALCTS Board of Directors

More information about this conference session

Event ALCTS Board of Directors Meeting I

by ALAConnect Helpdesk (staff) on Mon, Jan 26, 2015 at 02:44 pm

Meeting of the ALCTS Board of Directors

More information about this conference session

Event Board of Directors

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm

Meeting of the ALCTS Board of Directors

More information about this conference session

Pages

The Board of Directors shall consist of the officers of the Association, the Division Councilor to the American Library Association Council, the chair of each section of the Association, the chair of the Council of Regional Groups, three directors-at-large, the chair of the Budget and Finance Committee, the chair of the Organization and Bylaws Committee, the chair of the Planning Committee, the editor of the ALCTS Newsletter Online, and the Executive Director, ALCTS.

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