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Sharon Shafer's picture

Search Engine Optimization Interest Group Report - ALA Midwinter 2014

We met on Saturday, January 25, 2014 from 3:00-4:00 pm US/Eastern PCC 304 Philadelphia.

Everyone participated in the discussion of the content, maintentance and assessment of SEO Best Practices Wiki entry in Library Success: A Best Practices Wiki. The discussion resulted in a general agreement that the field of SEO was broad and the wiki entry narrowed the perspective to libraries, but that was still too broad when it came to an actual application of why a person would be interested in SEO. In the library and information field, we could have administrators, catalogers, reference and instruction, systems analytsts, etc... and all of them have a different perspective, but all of them need to know about SEO. The current wiki may not appeal to all of those perspectives and solve the question, "Why do I need to know about SEO?"

All the attendees introduced themseleves and spoke about their efforts with SEO and what they were struggling with and their thoughts about the wiki and perspective audience needs.
Helpful hints and admiration was shared about sites that had implemented microdata and there was discussion about the schema.org module in Drupal. At the conclusion of the meeting, there was a general agreeement that it would be a positive direction for the SEO IG to partner with MARS or RUSA to  produce a libguide about SEO for librarians to optimize their libguides.  If not a libguide, perhaps a youtube video.  But the perspective would be narrowed down to how to optimize a libguide. At ALA Annual we could work a few speakers around this concept at our next IG mtg.