ALA LITA SEO Interest Group Meeting Chicago 2013 Report
The LITA Search Engine Optimization (SEO) Interest Group met Sunday, June 30, 2013 -10:30am to 11:30am at the Palmer House Hilton- Price Room. We had 12 participants discuss the creation, maintenance and issues surrounding a SEO Best Practices Wiki entry in Library Success: A Best Practices Wiki. We discussed "Search Engine Friendly" and "Not Search Engine Friendly" web site examples and the latest SEO tools to create cutting edge optimized library sites. A few of our participants shared stories of their SEO implementations including SEO highlights learned from attending the Search Marketing Expo - SMX Advanced Seattle 2013. A few of our participants discussed the excellent book, Arlitsch, K., & OBrien, P. S. (2013). Improving the visibility and use of digital repositories through SEO and we made sure it was cited in the wiki we are working on.
A business meeting was held where Sharon Shafer was elected to be continuing chair for July 1, 2013 to June 30, 2014 and Erin Rushton was nominated to be vice-chair for July 1, 2013 to Jun3 30, 2014.