Associations' Race for Relevance
10:30 am to 11:30 am, US/Central
Associations are confronted with unprecedented, ubiquitous, and relentless competition. Traditional association governance and management approaches are often ill-equipped to respond. Best-selling author Mary Byers, CAE, addresses this challenge in this thought-provoking look at how competition is threatening the relevance of associations and what they can do in response. Based on the book with the same title, this session features practical advice and compelling case studies. Attendees will learn how to adapt five proven strategies that have transformed organizations and gain insight into implementing them in their associations.