Tips for marketing your Annual Conference events and programs
Attached to this post and included below are some marketing tips for you to implement as we begin the final spring to the Annual Conference finish line. We encourage you to use these tips as you e-mail, tweet and post on Facebook about your events.
Keep it brief, keep it organized.
Put the most important and most pertinent details at the top of your message. Bullet points are a good way to summarize what you have to say, and are easy for recipients to scan for the most important info.
Include an action item.
What do you want people to do after they read your message? Sign up for an event? Submit a nomination or other materials? Tell them what you want them to do, and give them the tools to do it.
EXAMPLE: “Register for the preconference now at www.conference.org/register-now.”
“Download the award nomination form at www.awards.org/form.pdf and submit your nomination by Dec. 15!”
Always provide access to more information.
One way to keep your messages brief is to provide a link for more information--this link usually goes to a blog post or webpage. Make sure that this link works properly before distributing your message.
Know your audience.
Instead of blasting out to a bunch of listservs with the same message, create a message that is tailored to
your audience. For example, if you are planning a program that appeals to both public librarians and academic librarians, send a note to public library groups with an intriguing opening line that highlights why they absolutely should not miss out on attending your event, and then send another message out to academic library groups with the opening line revised to meet the academic librarian’s needs.
EXAMPLE for public libraries: “Genealogy reference is an excellent way to serve the needs of baby boomers in your community.”
For academic libraries: “Genealogy reference can help support students and faculty conducting historical re- search.”
Proofread, proofread, proofread.
Double-check dates and times. Read through your message aloud to catch any grammatical errors or awk- wardness. Ask a colleague to review your message to make sure you’ve clearly communicated what you’re trying to say. Never underestimate the importance of spellcheck!
Know someone who can help you get the word out about your program? Give them the information they need, and ask them to spread the word.
And when it comes to networking...Don’t be shy!
Contact the influential people in your field and let them know about your event. Publications editors, freelance writers, bloggers, proficient Tweeters: all of these people have audiences, and if you can tell them why what you are promoting matters to *them* and the people they reach, they will likely share it with their audiences.
Go social...media, that is.
Post your promotion in your division and/or section’s Facebook group.
Use a hashtag. Hashtags are used in social media, e.g. Twitter and Facebook. You can search hashtags to find out who’s talking about your content. They can be a word or series of words that are preceded by the “#” sign. Examples: #atyourlibrary #libraryadvocacy #ilovemylibrarian
Your division office may have a predetermined hashtag for your event or membership activity, or you may cre- ate your own.