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GLBTRT Web Committee Report - 2011 Annual

GLBTRT Procedure Manual

David and Bylaw & Procedure Manual Ad hoc Committee members (Peter Hepburn and Michael Dello Iacono) have been working on the Procedure Manual (PM).  Since documenting responsibilities is challenging, it was decided to approach this work in stages.  Stage 1 is for listing descriptive titles of all officer or committee responsibilities.  Stage 1 requests were sent to officers and committee chairs on the Steering Committee (SC) email list on June 4, with a 7/11 deadline.   The request included an example of the Reviews sub-committee PM entry.   Stage 2 will be for providing instructions (workflow) to accomplish all officer or committee responsibilities.  The Stage 2 deadline is set for 8/8.  The PM will be open for viewing in late Summer or Early Fall.

David set up the GLBTRT Procedure Manual (PM) in Google Sites in March and began sketching out the Web Committee section.  The PM for Web Committee will be done by the end of Annual.  All committee responsibilities are organized in high (necessary) tasks and low priority tasks.  All have workflows. 

Newsletter Scanning Project

To date, we believe we have all our organization’s newsletters.  Our inventory is from Worldcat holdings data.  All have been gathered, scanned, processed and posted on the GLBTRT Newsletter webpage by David.  Copies came from members, and libraries.  We have issues from 1988 to the present now on the site.  Lindsey, a new Web Committee member, is going through our Newsletter inventory verifying we have all copies noted in Worldcat.  We will continue to maintain language on the Newsletter webpage soliciting copies, in case there are more issues.

Newsletter Index Project

An anonymous member of the GLBTRT Web Committee is working on a comprehensive index of the GLBTRT Newsletter.  The index work began a few months ago, after we had all Newsletters known to exist.  The index will include the following lists:

  • author of article (almost-completed)
  • title of article (or collocated by my own created title) (almost-completed)
  • author of book review (almost-completed)
  • author of book reviewed (almost-completed)
  • title of book reviewed (almost-completed)
  • publisher of book reviewed (almost-completed)
  • subject headings for articles (Next year, needs a few people to help with some GLBTRT history)

 

The subject index will require that the indexer have access to a few GLBTRT members who are familiar with round table history.  We may solicit more volunteers on the member email list.  If interested, let us know at glbtrt@gmail.com.

GLBTRT News

GLBTRT News is a blog has been maintained as a low priority by Web Committee.  Its purpose is to share brief news items about the round table (or issues round table members would be interested in) between releases of the GLBTRT Newsletter.  The blog has an entry in the Web Committee’s section of the PM and it is administered in collaboration with the Newsletter Committee.  When Newsletter Committee has enough members, one or all of them, could take on keeping the blog updated.  Web Committee has a designated Blog Administrator who administers all round table blogs but isn’t responsible for content.

This blog exists because it was inherited.  From 2007 to Summer 2010, the blog was called ‘GLBT-RT.’ In Summer 2010 it was migrated to the new URL, given a new name, and new theme.  The previous version of the blog contained round table news and book/media reviews from the Newsletter.  The reviews from this blog were all exported, and then removed.  The exported reviews seeded the GLBT Reviews blog.

GLBTRT Website

There have been no major changes to the website in the last year except that book covers are now displaying from the GLBTRT LibraryThing collection.  The covers from titles on the Over the Rainbow and Rainbow Books lists are displaying on their website landing pages.

The website was ready to migrate into ALA’s new content management system a year ago.  The round table was slated to be one of the first to migrate into the new system in May.   It may happen before Annual.  Membership and SC will be informed when the migration happens.  We are waiting to hear about the new migration time frame. 

Analytic Data

This is new territory for the round table.  I will become an important tool for measuring the popularity of our resources.  We have 3 sources of analytic data: the GLBTRT Google Analytics account tracks use of all our blogs and new procedure manual; ALA’s Google Analytics account tracks use of our ALA website; Facebook has its own analytic data called Facebook Insights.

Analytic Data: GLBTRT Blogs

Since they were set up last Summer, three of the GLBTRT blogs (GLBT Reviews, Over the Rainbow and GLBTRT News) have ran Google Analytics.  (See both the reports from the Reviews Subcommittee and Over the Rainbow Books Committee for their impressive and exciting blog traffic data.)  The Rainbow Books blog was just migrated into the ALA blog system a few months ago.  There’s not enough data to warrant a report at this time.  The GLBTRT News blog has been tended to informally by David over the last year.  No use data is being reported at this time but traffic appeared robust in spite of being on a soft roll out.  See the above section on GLBTRT News for more about the future of this blog.

Analytic Data: GLBTRT Website

David set the round table website up in the ALA content management system in the Fall of 2009.  Prior to that time, the site was hosted on the work server of the committee’s previous chair.  The ALA Google Analytics account has captured user-behavior on the website since December 2009.  (Web Committee Members have access to this account to generate reports developed by David.)

om December 2009 to June 2011:

  • There were a total of 38,966 visits[i] to the site, 30,111 unique visitors, with a total of 84,024 pageviews, and 66,895 unique pageviews.
  • October 2010 was our busiest month over the last 19 months.  During that month we had 5,065 visits; 4,406 unique visitors; and 6,963 unique page views.  The Speaking OUT Against Bullying resource was released October 7, 2011.  There were 734 visits to the site that day.  The resource was publicized by: an ALA press release, mention in American Libraries, the GLBTRT member email list, and the round table’s social networking presence.  The Bullying resource was the 4th most visited page on our site in this 19 month time, period but has only been up for 9 months.  More about the most visited pages is explained in the below table, “Most Visited Pages on GLBT Round Table Website.”
  • January 2011 was the second most active month during the last 19 months because news hit the press about the new Stonewall children’s book award.  The release of both the Rainbow Books and Over the Rainbow book lists also attracted a great deal of attention.  That month saw 3,846 visits, 3,167 unique visits, 8,383 pageviews and 6,437 unique pageviews.[ii]  The Stonewall story was picked up by the New York Times, National Public Radio and many other newspapers and blogs.  On January 10, 2011 we had 579 visits.  For a snap shot of the attention Stonewall and our book lists has gotten, see the GLBTRT News blog entry, 2011 GLBTRT Stonewall Awards & Book Lists Garner Attention.
  • Over this 19 month time period, the site received 2,000 to 3,000 visits per month.  (December 2009, April and May 2011 are the only outliers with 715; 111; and 61 visits respectively.)
  • The 38,966 visits (30,111 unique visits) over the last 19 months, came from 149 countries with the most being from the United States.  The top ten countries are listed in the following table.  Many countries in the top ten are not known for being hospitable for LGBTQ people: Côte d’Ivoire, Saudi Arabia, Nigeria, China, India and Indonesia.

Top 10 Countries, visits to the GLBT Round Table website,  from December 2009 to June 2011

Country

Visits

Unique Visitors

Page Views

Unique Page Views

Pages Per Visit

Time on Site

Avg. Time on Site

United States

31,432

23,311

72,571

56,964

2.31

1189:33:52

0:02:16

Canada

1,141

925

2,600

2,016

2.28

32:18:11

0:01:42

Côte d’Ivoire

581

567

665

636

1.15

5:16:26

0:00:33

United Kingdom

552

490

1,010

850

1.83

10:23:20

0:01:08

Saudi Arabia

374

368

396

382

1.06

0:26:15

0:00:04

Nigeria

340

319

371

354

1.09

4:45:28

0:00:50

China

277

153

362

327

1.31

3:40:23

0:00:48

India

259

247

327

289

1.26

3:04:27

0:00:43

Indonesia

255

243

280

267

1.1

0:37:08

0:00:09

Australia

202

179

379

311

1.87

3:28:24

0:01:02

 

  • The top source of traffic to our site was search engines.[iii]  While the rest of the traffic sources got considerably less numbers, they are important to note.  They suggest the following are all helpful in marketing our resources and name: posts on other blogs; using social media; consistent branding/links on all round table blogs/sites.  It’s interesting to note that the Rainbow Books blog directed slightly more traffic to our site than the New York Times story on the Stonewall children’s award did.  Wikipedia is also an interesting source of traffic for our site.  The explanation for this as well as a possible future work regarding Wikipedia are noted in the below section “Future Web Committee Work. “

Sources of Visits to the GLBT Round Table Website, from December 2009 to June 2011

Source

Visits

Unique Visitors

Page Views

Unique Page Views

Pages Per Visit

Time on Site

Avg. Time on Site

google

15,449

12,305

35,615

28,384

2.31

568:11:09

0:02:12

(direct) (bookmarks, etc)

7,020

5,760

14,061

11,343

2

204:10:05

0:01:45

search

4,641

3,856

10,414

8,173

2.24

155:21:38

0:02:00

en.wikipedia.org

730

688

1,618

1,309

2.22

22:49:11

0:01:52

bing

704

610

1,760

1,281

2.5

28:15:06

0:02:24

facebook.com

655

558

1,107

973

1.69

13:23:36

0:01:14

yahoo

582

506

1,177

919

2.02

16:24:14

0:01:41

ask

461

446

545

507

1.18

1:58:09

0:00:15

americanlibrariesmagazine.org

279

236

575

441

2.06

9:38:08

0:02:04

glbtrt.ala.org

225

161

576

437

2.56

12:33:37

0:03:21

twitter.com

204

137

857

500

4.2

29:34:03

0:08:42

faculty.washington.edu

201

186

443

312

2.2

6:10:56

0:01:50

rainbowlist.wordpress.com

191

164

482

401

2.51

8:26:46

0:02:39

google.com

187

171

282

245

1.51

3:03:55

0:00:59

nytimes.com

181

170

392

276

2.16

2:32:45

0:00:50

calvin.usc.edu

166

160

375

299

2.26

3:59:24

0:01:26

aol

147

144

222

187

1.51

1:49:35

0:00:45

connect.ala.org

136

86

402

320

2.95

7:50:55

0:03:27

warriorlibrarian.com

134

134

178

151

1.33

1:07:03

0:00:30

ala.org

130

83

260

228

1.99

3:44:13

0:01:43

 

  • The below are the 47 most visited pages on the site.  Top is our home page which is often the top search engine link.  Next are the Stonewall landing page; the Stonewall list page; and the Speaking OUT against Bullying page.  The below data will soon be used for a proposal concerning our Popular Resources page since they figure so prominently in this list but are never maintained.

Most Visited Pages on GLBT Round Table Website, from December 2009 to June 2011

Page

Page Views

Pages Per Visit

Time on Page

Avg. Time on Page

/glbtrt/index.cfm

17,806

1.3

245:18:10

0:01:34

/glbtrt/stonewall/index.cfm

7,717

2.01

85:22:19

0:01:00

/glbtrt/stonewall/honored/index.cfm

7,690

4.63

152:25:17

0:02:38

/glbtrt/popularresources/bullying.cfm

4,617

1.48

67:29:01

0:03:09

/glbtrt/stonewall/stonewallbook.cfm

4,521

1.37

51:55:44

0:01:21

/glbtrt/contacts/index.cfm

3,097

2.45

60:53:16

0:03:16

/glbtrt/rainbow/index.cfm

2,860

5.7

51:03:22

0:01:33

/glbtrt/popularresources/index.cfm

2,783

8.9

34:22:36

0:00:55

/glbtrt/rainbow/bibliographies.cfm

2,489

1.73

39:39:16

0:03:02

/glbtrt/news/index.cfm

2,184

4.33

42:44:24

0:01:57

/glbtrt/events/index.cfm

1,992

5.53

34:03:56

0:01:44

/glbtrt/committees/index.cfm

1,951

8.65

24:04:07

0:00:56

/glbtrt/socialnetworking/index.cfm

1,781

4.04

33:25:01

0:02:07

/glbtrt/initiatives/index.cfm

1,287

20.8

16:32:07

0:00:56

/glbtrt/news/newsletters/index.cfm

1,135

3.38

27:20:27

0:02:44

/glbtrt/membership/index.cfm

1,043

17.48

17:47:19

0:01:21

/glbtrt/

979

1.32

12:30:33

0:01:53

/glbtrt/bylaws/index.cfm

853

8.21

23:33:56

0:02:26

/glbtrt/40th/tshirt.cfm

841

1.99

8:58:25

0:01:36

/glbtrt/programs/index.cfm

835

4.61

11:26:55

0:01:18

/glbtrt/welcomeglbtround.cfm

708

1.13

7:09:09

0:02:07

/glbtrt/committees/form.cfm

695

2.3

24:12:09

0:04:06

/glbtrt/popularresources/religion3.cfm

648

1.57

10:15:01

0:03:46

/glbtrt/stonewall/history/index.cfm

641

10.36

11:33:48

0:01:23

/glbtrt/popularresources/overtherainbow.cfm

606

3.43

12:19:10

0:02:08

/glbtrt/popularresources/religion.cfm

594

1.37

3:42:28

0:01:28

/glbtrt/stonewall/awardcommittee/bookawardcommittee.cfm

574

6.19

13:01:06

0:02:16

/glbtrt/40th/index.cfm

562

10.6

4:17:52

0:00:33

/glbtrt/elections/index.cfm

560

3.34

11:09:43

0:02:00

/glbtrt/stonewall/procedures/

560

13

11:27:33

0:01:59

/glbtrt/popularresources/collection.cfm

552

3.36

9:29:03

0:01:39

/glbtrt/popularresources/teens.cfm

551

1.83

5:11:50

0:01:35

/glbtrt/popularresources/children.cfm

473

1.59

6:03:30

0:02:26

/glbtrt/otr/index.cfm

438

4.96

9:56:44

0:02:05

/glbtrt/popularresources/holocaust.cfm

432

1.44

4:02:48

0:01:55

/glbtrt/fundraising/index.cfm

403

13.04

4:33:47

0:00:49

/glbtrt/stonewall/

369

1.36

3:25:10

0:00:54

/glbtrt/popularresources/religion2.cfm

352

1.53

5:44:14

0:03:05

/glbtrt/popularresources/vocab.cfm

340

2.39

6:26:35

0:02:30

/glbtrt/stonewall/procedures/index.cfm

334

6.45

9:13:37

0:02:36

/glbtrt/popularresources/rainbowbib.cfm

316

1.7

7:21:03

0:03:26

/glbtrt/rainbow/procedures.cfm

271

7.45

4:05:15

0:01:14

/glbtrt/rainbow/history.cfm

250

10.81

3:08:52

0:00:55

/glbtrt/oversightgroups/index.cfm

247

1.15

0:56:06

0:01:22

/glbtrt/popularresources/rainbowchron.cfm

245

1.62

3:19:55

0:01:42

/glbtrt/stonewall/seal/index.cfm

222

11.82

2:37:38

0:00:55

/glbtrt/reviews/index.cfm

208

9.45

2:58:12

0:01:12

 

Analytic Data: Facebook Page Insights

One of the many reasons we moved from our Facebook Group to a Facebook Page is the user data captured by FB Insights.

om May 1, 2010 to June 6, 2011 we have gotten:

  • 493 Likes (Total number of people who have liked the Page.) (We reached 500 Likes as of 14 June!)
  • 38 Unlikes (Total number of Unlikes of Page)
  • 13 Unsubscribes (Total number of users who have hidden our Page’s News Feed)
  • 14,846 Daily Active Users (Total number of people who actively interacted with or viewed the Page or its posts daily. Includes interactions from Fans and non-Fans. (Unique Users))
  • 42,318 Weekly Active Users (Total number of people who actively interacted with or viewed the Page or its posts Weekly.  Includes interactions from Fans and non-Fans. (Unique Users))
  • 67,721 Monthly Active Users (Total number of people who actively interacted with or viewed the Page or its posts.  Includes interactions from Fans and non-Fans. (Unique Users))
  • 93,339 Daily Post Impressions (Total number of times our posts have appeared on someone’s screen.  These are potential views, but actual.)
  • 2,286 Daily Logged-in Page Views  (Daily Page Views from users logged into Facebook (Total Count, includes returning users))
  • 1,006 Daily Logged-in Page Views (Daily Page Views from users logged into Facebook (Unique Users))
  • 303 Daily Likes and Comments  (Daily The number of likes and comments made on News Feed posts on Page. (Total Count))
  • A sample of 15 Posts from 5/24-6/9 revealed that the average Impressions per post on our Page is 435; Total Impressions: 6,527  (Note that impressions are the number of times our posts have been rendered on someone’s screen.  These are potential views, not actual.)

Web Committee Members

The committee consists of three new members who volunteered in the last few months.  One member is returning and must remain anonymous.  Jorge Perez is taking on the regular responsibilities of processing and posting new Newsletters and being the Blog Administrator of all GLBTRT blogs.  Lindsey Danis is currently working on the GLBTRT Feed; editing all the text on the GLBTRT website; verifying we have all iterations of the GLBTRT Newsletter posted on our site.  Caitlin Shanley has just finished updating all the old posts on the GLBT Reviews blog that lacked book cover images, Worldcat permalinks, and consistent formatting.  She will be doing a little bit of everything in her two year term.  She is also being recommended to be the incoming chair of the Web Committee.  Jorge, Lindsey and Caitlin will take training for the new content management system when it becomes available.  Since the new system is not live, training won’t happen until late Summer or Fall.  Our anonymous member will only be working on the Newsletter indexing project and expects to finish all indexes noted above in the coming month.  The one exception is the Subject index may take up to a year to complete.

Future Web Committee Work

Web Committee has plenty of Priority Tasks that must be attended to and Non Essential task on its wish list.  The following are a mix of Priority and possible Non-Essential Tasks.

Ongoing Tasks in Procedure Manual (Priority)

The members will need to see to the ongoing committee responsibilities listed in the PM.   The generalities are listed on the main Web Committee page of the PM.  Specific tasks/projects and assignments are noted on the Web Committee Tasks page in the PM.

Website (Priority)

When the round table site migrates to the new content management system, round table membership and leadership will be informed.  All Web Committee members will take the content management training when it is available this Summer or Fall.  Some decision should be made (and documented in the PM) about assigning website update responsibilities among all members or just one or two members.  A few website update duties happen on a cycle.  They are documented in the procedure manual:  ALA Elections require web updates three times per year; posting Stonewall books and book lists after every ALA Midwinter Meeting; updates to committee rosters could happen once per month on a certain day until we make rosters display dynamically from ALA’s database.

The website’s Contacts and Committees pages should be merged.  Maintaining the static Contacts page by hand in accessible tables is time-consuming and error-prone.   The committee rosters should be automatically generated from ALA’s database.  There is an include file which will do this in the content management system.  When this is adopted, committee membership will have to be regularly shared with our ALA Staff liaison Elliot Mandel, as he updates our committee membership in the ALA database.  (This same database drives access to spaces in ALA Connect.  Only members of a committee can use a committee space in Connect.  They can only do that if their committee membership is updated in the database. )

In the coming year, formal charges for all committees will need to be drafted.  These should be shared on the site.  The current committee descriptions, on the Committee page, is written by David with help from committee members over and the language from previous versions of the Bylaws.

The top-level architecture of our website will change.  That is, the navigation buttons will be changed to conform to a set of buttons issued by ALA for all round tables to use.  This will happen in the coming months.   The Web Committee will have to fold in the existing round table architecture into this new set of buttons/architecture.

Google Analytics on website and blogs; Facebook Insights (Priority)

This is a new endeavor for the Web Committee and hopefully it can continue to be maintained and reported on and used to drive future development.

Possible Future Work of Web Committee

Wikipedia Stonewall Awards + Round Table History (possible Non-Essential task to add)

Wikipedia ranks as the fourth largest source of traffic to our website by leading 730 visits to our site from December 2009 to June 2011. (Google was top, with 15,449 visits.)   This is happening because searches for the Stonewall Book Awards often yield the Wikipedia page above our own Stonewall pages.  The Wikipedia page is a copy of all information on our pages.  This is a direct violation of Wikipedia policy however, I (David) have chosen to not scale the Wikipedia page back, or flag it, because it offers many links to Wikipedia pages about authors, publishers and even Wikipedia pages about books.  For example, our first award winner, Patience and Sarah, has its own Wikipedia page.  Our own Stonewall page cannot offer all these features.  One feature our page does have is Worldcat permalinks for every title; a feature that is easy for Web Committee to maintain.  Given the above situation with Wikipedia, the Web Committee could explore what can be done on Wikipedia to promote LGBTQ literature and the rounds table’s resources.  Ideas: The round table history could all go into Wikipedia rather than on our own site.  All of the round table community could be encouraged to contribute to it.  All Stonewall books which have Wikipedia entries, could be checked to verify they have the Stonewall Award noted and link to it; etc.

International Issues (possible Non-Essential task to add)

In the above table, “Top 10 Countries, visits to the GLBT Round Table website,  from December 2009 to June 2011” it was noted that many countries in the top ten are not known for being hospitable for LGBTQ people.  While the numbers are small – ranging from 255 to 561, over the last 2 years – this traffic might compel us to explore how we can meaningfully support the global LGBTQ information landscape.  Before we broaden our scope, I hope we will begin with accessing our existing resources.  I (David) will soon share a proposal on creating/maintaining resources other than the awards, reviews and book lists.  The proposal addresses basic issues around accessing need and viability. The scope for this proposal is domestic but it can scale to an international level after we decide on our future in this area.

Facebook (possible Non-Essential task to add)

Facebook Tabs could be explored more.  Time could be spent exploring how other organizations customize their FB Page tabs to further engage with people.  How can these features be exploited to promote our resources?  (Note that Facebook isn’t a place to post our resources, it’s a place to share links to our resources.)

Submitted by,
David S. Vess
GLBTRT Web Committee Chair, 2009-2011
June 2011



[i] All analytics terms are offset in italic type and defined in the “Definitions of Web Analytics Terms” box.

[ii] See the 2011 Annual Conference report from Over the Rainbow Ad hoc Committee for their blog traffic numbers.  GLBT Reviews, Over the Rainbow and Rainbow Books, have landing pages on the round table website but their blogs are where their lists are maintained.  It was decided the blogs would be these projects’ homes rather than the GLBTRT website, since their audiences are the world; not only librarians.

[iii] The list of terms which lead people to our site is fascinating but too long to include in this report.  Those data deserve their own 9 page report.  A look at the top terms makes it clear we have a universal-LGBTQ audience beyond librarians.