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Working with Flamethrowers: How to Fuel Innovative Outreach in Academic Libraries

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Description: Why does outreach matter in academic libraries? And what exactly is it (advertising, PR, instruction, book clubs)? This panel discussion will examine why outreach should be a part of every academic library's mission, how to think about it, and ways to actively engage users through outreach efforts. The panel will share innovative outreach efforts the speakers have done at their institutions ranging from the graphic novel "Library of the Living Dead" guide to hosting a first-year student Information Carnival. This discussion will offer ways to think about outreach for your specific institution and provide ideas to try yourself. This panel will focus in particular on ways to engage students through outreach activities.

Presenter(s): Lizz Zitron, Outreach Librarian, Carthage College, Kenosha, WI; Rudy Leon, Reference & Instruction Librarian, University of Nevada, Reno; Matt Upson, Director, Kansas MLS Program, Emporia School of Library and Information Management, Emporia State University, Emporia, KS

Format: Panel discussion

Target audience: Academic libraries, but public and special libraries would benefit from our discussion, too

Types of libraries:

  • Academic
  • High School
  • Public
  • Student
  • Undergraduate

Subjects

  • Outreach Services
  • Public Relations

Additional comments: We aim to both explore philosophies behind outreach and provide practical application.