Just Ask Team Committee
Nicolette had spoken to Miriam and Nicole at the Librarian Wardrobe blog about asking readers to contribute photos of them working for possible inclusion in a possible Just Ask campaign. I know Nicolette wanted to get feedback from the group. I think this is a great idea. Any thoughts or comments?
One question that came up about using librarian submitted photos was about permissions. Jessica found some info on developing permission forms. Jessica, would you be interested in putting something together? Do we have volunteers to assist? (Marianne, do you have any knowledge or experience that could help with this?)
I started a Marketing Plan Document based on a plan forwarded by Susan. I posted our outline in Google Docs and added some very (key word: very) brief ideas and thoughts. If anyone has any additional ideas, please add them. The document can be edited by anyone with a link: https://docs.google.com/document/d/19OSJfkoEwJ3zNrz5UDG7yMWdO2vjnctsfrx2UV3gq9o/edit
What would people think about a #JustAsk Twitter campaign. I did a search for the #justask hashtag and it is used in different ways, most of them mildly snarky and promotional. #RUSAJustAsk might be better but #JustAsk is catchier. A combo of #JustAsk and #RUSA could be used.
How would this be used? Ask librarians to post their most challenging questions in addition to some of the most common (Example: Do you have tax forms? Yes. #RUSA #JustAsk). It's simple, it can be done with little work, and it could be a precursor to a bigger campaign.
I will set up a Doodle next week to find a meeting time for mid-September. I'll be out and without Internet Access from Sept 7-13 so Diana and I will work something out to get something set up for a September meeting.
Thanks for the good meeting today. I took some very rough notes and have a to-do list below. If people have questions about
To Do List
- Marketing Plan: Elizabeth, Diana, Jessica (Social Media)
- Photo Release: Jessica, Marianne (I'm wondering if Marianne has some ideas about photo releases used by RUSA or other ALA entities).
- Photo Request from Librarian Wardrobe: Nicolette
- Logo request: Marianne (cost, terms/conditions, etc.)
- READ or @YourLibrary Campaign: Marianne (Can we piggyback on them)
- AL Direct and RUSA Update: Marianne, Mary Items for AL Direct (Press Release/announcement); Elizabeth (RUSA Update)
- Midwinter Discussion Group: Cathay, Joe
- Midwinter Meeting Doodle Poll: Cathay
Just Ask Task Force The Just Ask Task Force has continued to meet since ALA Annual and have been discussing its future goals. The Task Force is developing social media tools that reference staff can use to highlight what they do, including a #JustAsk social media campaign. Reference staff would be encouraged to Tweet some of their most interesting questions using the #JustAsk hashtag. We are hoping to compile these as a way to highlight the variety of questions we receive. Said another way, it’s a way to tell our story. Stay tuned for more details.
Midwinter Meeting: Task Force Meeting: The Task Force will be meeting on Saturday January 31 from 1:00-2:00 PM, location to be determined. The meeting is open to anyone.
Elizabeth Stephan Diana Shonrock
Just Ask Meeting Online Friday, March 20th at 1:00 to 2:00 pm CDT
Just Ask will meet online tomorrow
Dial in information:
Passcodes: Participant: 76286198 (share with participants)
Introductions: Moderator; Diana Shonrock
- 1. Planning a Webinar to occur before Summer ALA
Possible Speakers as discussed at Midwinter – Please correct me if I’m wrong.
- a. Debra Colwell-Stone or Kristin Pekoll – ALA/OFI
- b. Ben Bizzle – marketer – “Start a revolution like a library” --- Patron based
- c. Jeanne Allen – library marketer
- d. Mary Abler – Vision Intern LAPL
- e. Social Media – Lorri Mon; Florida State [Peter Bromberg – a contact]
- 2. Creating the Prototype Poster
Librarian Wardrobe – Nicolette - Happy Birthday!!!
Poster Development – Marianne?? And Cathay
- 3. Writing an “Emerging Leaders” Proposal
- 4. Defining our Committee Charge – next meeting
- 5. Defining “reference librarian”
Just Ask Meeting Wrap-up; March 21st 1-2:00
I am resending this because I have had no input so far. I know ALA Connect will be down tomorrow but could you please let me know your preferences about these speakers and topics or add new possible names to the mix. You should be able to pick a color and edit into this document as I have. The past deadline was March 31st/now April 10th, Friday.
Attending: Janalyn Moss, Nicolette Sosulski, Mary Popp, Joe Thompson, Cathay Keough, and Diana Shonrock
Webinar Discussion: Possible Speakers---Please vet the following possible speakers and suggest specific topics we might ask them to do webinar on.
Ben Bizzle –
Jeanne Allen –
Jennifer Golbeck –
Debra Coldwell -
Kristin Pekoll –
Suggested timeline for Webinars
May or early June – Social Media or Intellectual Freedom
July or early August – Social Media or Intellectual Freedom
Please send me your information about these and any other possible speakers you identify and possible topics by March 31st. Then we will set up a poll in ALA Connect to determine our preferences.
We will meet online again in mid-April to discuss the results and begin arranging for the webinars and also to continue the discussion of other items on the AGENDA for today. I will visit with Marianne next week about some of the questions we had earlier about moving forward with the advertising campaign.
Mary Popp, Cathay Keough, and I met at Annual to review the summary report Diana and I have been asked to submit to RUSA. We discussed some of the items already mentioned in the report, reviewed what we had done, and expanded the recommendations a bit.
If you have any final comments to make on the Just Ask Summary report, please do so by the end of next week. The document is here: https://docs.google.com/document/d/1HVd8I7uO9hyN-qUAIVuJylMkAhL-02QfJeJTTj9-voU/edit?usp=sharing.
It is set up to only allow comments (it makes it a little easier on our end to manage).
Yesterday Just Ask hosted our first free webinar titled Managing Changes to Reference Services. It sold out fairly quickly, so we recorded the webinar and Gail was kind enough to send us a copy of her slides.
The recording of the webinar can be found here: http://ala.adobeconnect.com/p7tui6cm9re/. The presentation runs about 1:16 minutes.
Gail's slides have been attached as a PDF file.
Description of the webinar:
Managing Changes to Reference Services: Keeping Reference Services (and Reference Librarians) Alive in a Turbulent Environment
A free webinar, sponsored by JustAsk
Being a librarian isn’t what it used to be, but how do you deal with and manage this shift? Libraries and the services they provide are adapting to meet the ever-changing needs of their communities. How can reference librarians embrace and lead change to keep their services relevant, while staying sane and healthy? This webinar, featuring Gail Griffith, will discuss change and transition as it relates to reference librarians and departments. Using online discussion and activities, Griffith will not only ask participants to define current reference trends and models, she will discuss how reference librarians and professionals can manage change on a personal and professional level.
By the end of the sessions participants should be able to:
- Describe changes occurring in the provision of reference services, along with 2 positive and 2 negative impacts of the changing environment
- Identify the difference between change and transition (Bridges model)
- Articulate one reason why reference service remains an important part of library service (building on elevator speeches training?)
- Identify 3 opportunities for increasing the relevance of reference services in the current environment
- Identify one strategy for ‘staying sane’ in a turbulent environment
About the Presenter:
Gail Griffith enjoyed a 35-year career as a public librarian, retiring in 2008 as the Deputy Director of the Carroll County (MD) Public Library. Since 1992 she has worked with libraries throughout the country as a consultant on strategic planning, training, and leadership development projects. She currently serves as Coordinator of Maryland’s Library Associate Training Institute, a statewide program that equips Bachelor’s prepared librarians for certification.
Gail often works with the Singer Group, and co-authored (with Paula Singer) the recent book, Succession Planning in the Library: Developing Leaders, Managing Change, published by ALA.
Gail holds an MLS from the University of Maryland and an MS in Organization Development from the Johns Hopkins University.