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David Vess's picture

Proposal for Resource Ad hoc Committee

Proposal for GLBTRT Resource Ad hoc Committee

[Addition to original text (2/3/2012): This project was voted in as an ad hoc committee at the 2012 ALA Midwinter Meeting, GLBTRT Steering Committee Meeting, 23 January.  The below section "Recommendation" has become the committee charge.]

[Addition to original text: The committee has an ALA Connect community where documents will be posted.]

[Addition to original text: This committee was NOT voted in at the GLBTRT Membership Meeting, 2011 ALA Annual Conference.  It is not in existence yet.  It will be considered and voted on at 2012 Midwinter Meeting by the GLBTRT Steering Committee or at the GLBTRT Membership Meeting at 2012 Annual Conference.]

[Addition to original text: Volunteers for this project are listed on this page. Email David if you want to be added to the list, david.vess@gmail.com.  (ALA and GLBTRT membership are required to serve on this or any GLBTRT committee)]

Maintaining resources on the round table’s “Popular Resources” page has been discussed for some time by round table leadership.  A 2009 discussion of this issue led to creating topics and volunteer lists (GLBTRT Toolkit Development List), but that plan lacked an administrative structure and a project leader.   Since the round table site was not crawled by search engines until it was migrated to the ALA domain in Fall 2009, it was unknown if these resources would receive enough attention to warrant resource allocation.  The American Library Association’s (ALA) Information Technology Information Technology & Telecommunication Services (ITTS) implemented Google Analytics (GA) on our website in December 2009.  Since that time, GA has gathered our website traffic data.

Over the last 19 months, resources on the “Popular Resources” page appear to have consistently received a sizable amount of traffic.  To better understand the data, it was decided to compare the attention different parts the site received.  Comparing traffic on individual pages with the Popular Resource pages was not practical to report on.  The best approach was to cluster the most visited pages into categories and then report those numbers.  The 47 most-visited pages fell naturally into seven categories.  In the chart below, page-views for each category and their percentages are calculated.  The complete list of the 47 most-viewed pages and additional data are at the end of this proposal.[1]

Total Page-views of the 47 Most-Visited Pages on the Round Table Website Considered in Categories, December 2009 to June 2011

Categories (creation dates if after 12/2009)

Stonewall Pages

Main page / Redirects

Administrative Pages

“Popular Resources” Pages

Rainbow Books Pages [2]

Over the Rainbow Books Pages
(pages made 2/2011)
  [2] 

GLBT Reviews Pages
(pages made 2/2011)
  [2] 

Totals

Number of Pages in Category

9

3

16

10

6

2

1

47

Page-views

22,628

19,493

19,466

11,342

6,431

1,044

208

80,612

% of Total Page-views

28.07%

24.18%

24.15%

14.07%

7.98%

1.30%

0.26%

100.00%

Pages in the Popular Resource category come in fourth place with 11,342 page-views and 14% of the total page-views.  This may not seem high, but it is worth considering why some of the top categories receive so much attention.   Stonewall category has 6 pages and gets a great deal of traffic because the award is incredibly significant and always attracts media attention.  Main page/Redirect category has 3 pages which are often the top links in search engine results.  The Administrative category has 16 pages which serve an active leadership, a large group of committees, about 800 members, and anyone who wants to know more about the round table.  The Popular Resources category has only 9 pages and never gets publicity or attention.   Some of the resources on the page even date back ten years but still garner a considerable share of the site’s total page-views.  Even subtracting the 4,617 page-views that the bullying resource got since it was posted in October 2010, the Popular Resources category is still the fourth most viewed area of the site with 6,725 page-views and 8.34% of the total page-views.[3]

An analysis of the traffic data suggests visitors expect, or are willing to view, round table resources beyond our awards, reviews, and book lists.  The success of the round table’s bullying resource and the traffic numbers in the Popular Resource category suggest we must maintain these resources or remove them from our site.  An ad hoc committee could be charged to create and maintain resources as well as evaluate existing resources on the Popular Resources page.  The only resource being maintained on these pages is Don Bell’s Religion and Spirituality Bibliography.

Ad hoc Committee Charge

The GLBT Round Table charges this ad hoc committee one year to assess, develop, and maintain all resources listed on Publications page of the round table website.  (The contents of this page were on the old website -- on the Popular Resources page.)

  • Assess existing resources / add to the list:
    • assess existing GLBTRT Popular Resources pages for update or deletion
      • (Note that the Religion and Spirituality bibliography is the only resource on this page being maintained)
    • use the member-generated GLBTRT Toolkit Development List for topic ideas
    • assess resource lists outside the GLBTRT to avoid duplication -- link to them when appropriate (HRC, etc)
    • continually consult membership on the email list for suggestions and ideas
  • Document a development and maintenance plan that includes:
    • leveraging the collective wisdom of membership on the email list for topics and specific resource suggestions
    • assessing resources outside the GLBTRT to avoid duplication and link to them
    • assessing existing resources with membership input and consideration of outside GLBTRT resources

Outcomes

A committee charged with creating and maintaining resources could:

  • decide that our organization will not try to maintain such lists and resources
  • be the administrative body to coordinate resource development and maintenanceof all resources not associated with our awards, book lists, and reviews;
  • collaborate with other organizations with oversight from the External Relations Committee;
  • create another pathway to engage with LGBT organizations;
  • respond quickly to create resources on current events such as the Ugandan Kill the Gays Bill or link to existing resources;
  • engage membership on the email list with polls and use suggestions in threads to begin new resources (i.e., the recent email thread, “Seeking Recommendations for Family Friendly GLBT films” is creating a resource, it only needs to be published on our site);
  • leverage the power of ALA’s domain as it has a great deal of search engine juice/power which assures our resources will get use by anyone;
  • offer round table members another committee service opportunity; and
  • provide another set of resources for the round table to share with the world.

Reporting

The committee will issue progress reports to GLBTRT Membership and leadership on a quarterly basis and a final report a week before 2013 ALA Midwinter Meeting.

  • March 2012
  • June 2012
  • August 2012
  • November 2012
  • 2013 ALA Midwinter Meeting

Google Analytics Page-view Data

Most Visited Pages on GLBT Round Table Website, from December 2009 to June 2011
(all received more than 200 visits)

Page

Page Views

Pages Per Visit

Time on Page

Avg. Time on Page

/glbtrt/index.cfm

17,806

1.3

245:18:10

0:01:34

/glbtrt/stonewall/index.cfm

7,717

2.01

85:22:19

0:01:00

/glbtrt/stonewall/honored/index.cfm

7,690

4.63

152:25:17

0:02:38

/glbtrt/popularresources/bullying.cfm

4,617

1.48

67:29:01

0:03:09

/glbtrt/stonewall/stonewallbook.cfm

4,521

1.37

51:55:44

0:01:21

/glbtrt/contacts/index.cfm

3,097

2.45

60:53:16

0:03:16

/glbtrt/rainbow/index.cfm

2,860

5.7

51:03:22

0:01:33

/glbtrt/popularresources/index.cfm

2,783

8.9

34:22:36

0:00:55

/glbtrt/rainbow/bibliographies.cfm

2,489

1.73

39:39:16

0:03:02

/glbtrt/news/index.cfm

2,184

4.33

42:44:24

0:01:57

/glbtrt/events/index.cfm

1,992

5.53

34:03:56

0:01:44

/glbtrt/committees/index.cfm

1,951

8.65

24:04:07

0:00:56

/glbtrt/socialnetworking/index.cfm

1,781

4.04

33:25:01

0:02:07

/glbtrt/initiatives/index.cfm

1,287

20.8

16:32:07

0:00:56

/glbtrt/news/newsletters/index.cfm

1,135

3.38

27:20:27

0:02:44

/glbtrt/membership/index.cfm

1,043

17.48

17:47:19

0:01:21

/glbtrt/

979

1.32

12:30:33

0:01:53

/glbtrt/bylaws/index.cfm

853

8.21

23:33:56

0:02:26

/glbtrt/40th/tshirt.cfm

841

1.99

8:58:25

0:01:36

/glbtrt/programs/index.cfm

835

4.61

11:26:55

0:01:18

/glbtrt/welcomeglbtround.cfm

708

1.13

7:09:09

0:02:07

/glbtrt/committees/form.cfm

695

2.3

24:12:09

0:04:06

/glbtrt/popularresources/religion3.cfm

648

1.57

10:15:01

0:03:46

/glbtrt/stonewall/history/index.cfm

641

10.36

11:33:48

0:01:23

/glbtrt/popularresources/overtherainbow.cfm

606

3.43

12:19:10

0:02:08

/glbtrt/popularresources/religion.cfm

594

1.37

3:42:28

0:01:28

/glbtrt/stonewall/awardcommittee/bookawardcommittee.cfm

574

6.19

13:01:06

0:02:16

/glbtrt/40th/index.cfm

562

10.6

4:17:52

0:00:33

/glbtrt/elections/index.cfm

560

3.34

11:09:43

0:02:00

/glbtrt/stonewall/procedures/

560

13

11:27:33

0:01:59

/glbtrt/popularresources/collection.cfm

552

3.36

9:29:03

0:01:39

/glbtrt/popularresources/teens.cfm

551

1.83

5:11:50

0:01:35

/glbtrt/popularresources/children.cfm

473

1.59

6:03:30

0:02:26

/glbtrt/otr/index.cfm

438

4.96

9:56:44

0:02:05

/glbtrt/popularresources/holocaust.cfm

432

1.44

4:02:48

0:01:55

/glbtrt/fundraising/index.cfm

403

13.04

4:33:47

0:00:49

/glbtrt/stonewall/

369

1.36

3:25:10

0:00:54

/glbtrt/popularresources/religion2.cfm

352

1.53

5:44:14

0:03:05

/glbtrt/popularresources/vocab.cfm

340

2.39

6:26:35

0:02:30

/glbtrt/stonewall/procedures/index.cfm

334

6.45

9:13:37

0:02:36

/glbtrt/popularresources/rainbowbib.cfm

316

1.7

7:21:03

0:03:26

/glbtrt/rainbow/procedures.cfm

271

7.45

4:05:15

0:01:14

/glbtrt/rainbow/history.cfm

250

10.81

3:08:52

0:00:55

/glbtrt/oversightgroups/index.cfm

247

1.15

0:56:06

0:01:22

/glbtrt/popularresources/rainbowchron.cfm

245

1.62

3:19:55

0:01:42

/glbtrt/stonewall/seal/index.cfm

222

11.82

2:37:38

0:00:55

/glbtrt/reviews/index.cfm

208

9.45

2:58:12

0:01:12



[1] More website traffic data is reported on in the GLBTRT Web Committee Report for 2011 ALA Annual Conference.

[2] These projects have landing pages on our website which do not receive high traffic. Each project’s resources are on individual blogs. For visitor data on the blogs, see the forthcoming Reviews Sub-committee report from Tracy Nectoux and the Over the Rainbow report from Arla Jones sent to the membership email list 5/28/2011.  Rainbow Books was migrated to the ALA blog system recently so traffic data will be reported after 6 months to a year.

[3] The Bullying resource was the 4th most visited page on our site in this 19-month time period but has only been up for 9 months. October 2010 became was our busiest month over the last 19 months. We had 5,065 visits; 4,406 unique visitors; and 6,963 unique page-views.  The day the Speaking OUT Against Bullying resource was released (10/7/2011) we had 734 visits.  This resource was publicized by: an ALA press release, mention in American Libraries, the GLBTRT member email list, and the round table’s social networking presence. 

Peter Hepburn's picture

David,

 

The Executive Board can create ad hoc committees, no problem.  I'll look forward to seeing this come forward at the meetings in Dallas.

 

Cheers,

Peter

Sandy Swan's picture

One reason resource pages may not be viewed as often as we might like is they are listed off the main GLBT RT page under publications.  Is there a way to set up a Resources category link from the main RT webpage?  That may be a more inuitive term for many poeple.

Carolyn Caywood's picture

I just went looking for the page of resources on bullying.  Where is it?  Oh, under Publications - I agree, not intuitive! 

Carolyn Caywood, MSLS, retired from Bayside & Special Services Library, 757-499-9131 cacaywood@cox.net  

David Vess's picture

Hi Sandy and Carolyn

I created the bullying resource on our site with contributions from membership last Fall.  I'd certainly like to promote it and other things, but first we need to decide if we're really going to get into this business or not.  That's what this committee is for.  I personally don't think we're going to get enough people to maintain things.  Maybe our reviews, book lists and awards lists are enough?

In my above proposal I argue that the Popular Resources page gets enough hits for us to have to decide that we either: 1. maintain these things or, 2. take them down because only the religion and spirituality bibliography is maintained.

As for the nav button.  Yes, that's not intuitive, but I had to migrate the site in late November to the new content management system.  These things needed to go somewhere for the time being.  Added wrinkle: everything has to fit into the ALA information architecture we're required to use.

For about ten years, these resources were originally under the "Popular Resources" or a "bibliographies" navigation bar button.

What the nav bar button says is less relevant than us deciding (as an organization) if we will commit to maintaining great resources or not.  As an aside to that, no matter where the resources are, on the site, search engines will take care of the rest.  The traffic coming to us will be because someone searched for a topic, and our resources came to the top.  Our resources will come to the top because they’re up to date and good.   Having the ala.org domain behind us certainly will help our ‘lightness’ factor in results lists.

 

Carolyn Caywood's picture

I'd be willing to take on a page to maintain.  I can't add a committee - I'm at ALA's limit, but I can find time to check the links monthly.  Would that kind of volunteer help make it work?  I'm thinking members who can't get to conferences could be involved in this too. 

Carolyn Caywood, MSLS, retired from Bayside & Special Services Library, 757-499-9131 cacaywood@cox.net  

David Vess's picture

Yes, this committee could be virtual.  In fact, the way we're setting up the new round table board, all our committees will be virtual unless the committee wants to meet or their charge requires it.  At least, that is what I’ll be lobbying for.

You're willingness to help out is wonderful but we actually need members on this committee.  ;(

This group still may decide that we get out of this business altogether.  If they do decide we're doing this, then the committee membership will initially have to develop all the resources they deem appropriate, and also come up with a plan on how this committee will care and feed these resources.