Team M's Final Project Page
2011 Emerging Leaders Team M
Branding LITA: A Market Identity for the 21st Century
Description of the Project
The Library Information and Technology Association (LITA) has recently faced a number of challenges: difficulty retaining existing members; difficulty recruiting new members; and inability to articulate to the library community its mission and value, particularly in light of the increasing number of competing organizations.
Project Team M of the 2011 Emerging Leaders Program was charged with developing a “market identity for the 21st century” for LITA, to provide marketing recommendations to help re-invigorate LITA.
As the project outcome, the Project Team M provides the marketing principles and strategies along with rough cost estimates and some branding suggestions for LITA based upon the survey and the SWOT analysis of LITA that the team conducted. Survey results, the survey result analysis, the SWOT analysis, the mood board, and other materials developed to help LITA's branding efforts are included in the final project documnet linked below.
Name of the Sponsoring Unit
The Library Information and Technology Association (LITA)
Team members, mentor and ALA staff liaison
- Lauren Comito
- Emily Daly
- Bohyun Kim
- Pearl Ly
- Andreas Orphanides
- Maurice York
ALA Staff liaison
- Melissa Prentice
The Team M would like to thank both Nancy Dowd and Katherin Dempsey for their review of the project document and invaluable advice and suggestions.
Links to all final project content
The final documment "BRANDING LITA: A MARKET IDENTITY FOR THE 21ST CENTURY"