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LLAMA MAES (Measurement Assessment and Evaluation Section) Section

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Online Doc Job Posting: Assessment and Community Engagement Librarian Position

by Barbara Burd (non-member) on Thu, Sep 10, 2015 at 08:30 am

This is a great opportunity to join the fastest growing university in the Southeast and just eight miles from the Myrtle Beach coast. If you’re a dynamic, creative, and innovative professional, consider joining our team to support student success.

Assessment and Community Engagement Librarian--Assistant/Associate Rank

This is a great opportunity to join the fastest growing university in the Southeast and just eight miles from the Myrtle Beach coast. If you’re a dynamic, creative, and innovative professional, consider joining our team to support student success.

Assessment and Community Engagement Librarian--Assistant/Associate Rank

Kimbel Library at Coastal Carolina University is seeking a creative, innovative, and student-centered librarian to coordinate assessment activities and to develop programming to engage the university and local community. Reporting to the Head of Access Services, this is a twelve-month, faculty position at either the assistant or associate level depending on qualifications. The person in this position will coordinate the library's assessment efforts and will play a key role in demonstrating the value of the library, based on sound assessment practices. S/he will coordinate the library's outreach activities and will develop and coordinate internal and external communications in support of the library's services and resources. S/he will chair the library's marketing and outreach committee and will co-chair the library's social media committee.

The Assessment and Outreach Librarian coordinates all aspects of library assessment working with various departments to ensure accurate assessment of all library resources and services; develops and/or administers various assessment instruments to include LibQual and other surveys, focus groups or measures of library resources and services; gathers and analyzes data for reporting in the university's assessment system, Teal Online, and in support of the library's strategic plan; chairs the library's marketing and outreach committee and co-chairs the library's social media committee; coordinates the library's outreach activities to include orientation, National Library Week, Banned Books Week and other activities that promote the library; seeks grant-funded opportunities for library outreach; coordinates the development of library promotional materials and library exhibits and displays; serves as primary contact with university communications to ensure that all marketing materials comply with university guidelines; manages social media content; supervises student workers; serves as a member of the Access Services team to assist in providing for the informational and technological needs of students, faculty, staff, and community members; may include assisting at circulation desk and/or providing reference assistance; assists the dean with coordinating events for Friends of the Library; exemplifies service excellence in all aspects of work and in interactions with students, faculty and staff; represents the library in local, state, and regional partnerships and consortiums in areas of responsibility; maintains current awareness of trends in the areas of responsibility and makes recommendations for improvement; serves on library and university committees and other venues for service; and, contributes to the profession and improvement of library services through scholarly and applied research.

Candidates should submit electronically a letter of application, a current CV, copies of transcripts, and names, phone numbers, and addresses (postal and email), of three current references to: Review of applications will begin immediately and continue until the position is filled. Official transcripts for required degrees must be received prior to any offer of employment.

CCU is an EO/AA employer.  



Online Doc Learning from our members: An MAE Approach

by Lisa Horowitz on Wed, Jan 21, 2015 at 02:08 pm

Following a survey of the MAES membership, an article was published in LLAMA's journal describing the results:

Following a survey of the MAES membership, an article was published in LLAMA's journal describing the results:

Monena Hall, Lisa R Horowitz, Janice S Lewis (2014) Learning from Our Members : An MAE Approach Results of the 2013 LLAMA MAES Survey, 1-11. In Library Leadership & Management 28 (4).

It is hoped that MAES Committees will follow up on this survey with programs, projects and more that reflect the interests of the members.






Online Doc LLAMA MAES Assessment Toolbox

by Mark De Jong on Mon, Sep 15, 2014 at 04:25 pm

This Assessment Toolbox is a place to post links to helpful information on assessment, examples of surveys, and other assessment tools.  Please add your own favorite links to assessment information.

General Assessment Links:


Online Doc Assessment for the Rest of Us: Informal Techniques You Can Use

by Karen Neurohr on Thu, Jan 12, 2012 at 05:20 pm

Program conducted by LLAMA MAES at ALA Annual 2010.  

The session was co-moderated by Jeanne Brown, University of Nevada Las Vegas and Jan Lewis, East Carolina University.

Program conducted by LLAMA MAES at ALA Annual 2010.  

The session was co-moderated by Jeanne Brown, University of Nevada Las Vegas and Jan Lewis, East Carolina University.

More than 250 people packed Washington Convention Center 145A on Monday morning to listen to presenters from ten libraries describe informal assessment techniques they used to quickly evaluate and improve services throughout their libraries.  Here are summaries of the ten presentations.  The PowerPoint from the session and most of the speakers’ notes are available in the LLAMA MAES group area on ALA Connect  and on Slideshare

See attached presentation and handouts.

A flash-based version of the presentation can be viewed from LLAMA's Slideshare account.

Short summaries of the 10 presentations follow.

Karen Neurohr and Jennifer Paustenbaugh, Oklahoma State University presented a combination survey and focus-group-lunch technique aimed at student scholars. Scholars were identified by the university. Since the focus groups were informal they were termed "listening sessions." Together the survey and listening sessions served to uncover the most important topics for the library to address related to this population. The activity will be repeated next year.

Louise Lowe and Judith Brook, Mercer University presented on their use of product demonstrations involving students, and the impact of the student feedback on purchasing. One trial was for a coffee vendor, with taste tests being quite popular with the students (a log was kept next to the coffee for students to weigh in on their opinions). The pattern with products was that students preferred value over bells and whistles. Decisions were based on the feedback, and a To Do list was put on a poster in the library, with items checked off when completed.

Kornelia Tancheva, Cornell University, discussed their use of unobtrusive user observations. They performed both day and night observations, simply walking through and noting student activities. Since security walks through at night as well, they felt the students did not perceive they were being studied. She cautioned against over-reliance on observations. Their follow up will be to find out why students were doing what the staff observed them doing.

Sharon Naylor and Bruce Stoffel, Illinois State University, reported on their investigation of chat reference through focus groups. They identified a campus faculty member who became their advisor. He suggested that they continue doing focus groups until they heard nothing new, which is what they did. They found that their students saw web 2.0 modalities to be social, not for academic purposes. They also found that the students prefer a personal approach.

Jeff Gatten, California Institute of the Arts spoke on the use and value of poster surveys for a distinct population, one that is right-brained and less linear. The poster approach was interactive -- students grouped around the poster and answered three questions together. He also felt that the library got feedback they would not have in a traditional survey, since the students could report their immediate frustrations, which might fade. In fact they did try an online survey and got no participants.

Kirsten Kinsley and Rachel Besara, Florida State University, discussed what they learned from interviewing students in their natural environments on campus.  As part of a project to renovate student study spaces in the library, librarians and staff asked students about their study habits.  Most of the interviews were done by the library’s undergraduate student services staff, many of whom were only slightly older than the students.  Interviews were recorded using a digital voice recorder, and were later transcribed.  The results challenged many of their assumptions about students, for example:  what “quiet” means to students, the nuances of group study, and when students like to study and for how long.  The results identified a need for more night-time services, more software for curriculum support, and more technical support.

Wanda Dole and J.B. Hill, University of Arkansas at Little Rock (UALR), presented the results of a combined method assessment of use of UALR by community users.  Quantitative measures included an examination of data from the library’s integrated library system, print management system, and donor list.  Qualitative measures included data collected from a survey of community user needs and expectations.  They found that community users broke out into two groups:  borrowers and computer users.  Borrowers were more likely to be UALR graduates, use the library for school work, and encourage others to use the library.  Computer users were more likely to use the library for Internet access and to live nearby.  While there have been few if any financial gifts from community users, the cost of providing access is also low.  Despite having no borrower’s fees and no overdue fines, the library has lost only $4,000 in non-returned materials over a two-year period.  Dole and Hill concluded that offering library services to unaffiliated users has been an important contribution to the local community, even though “good will” benefits are hard to quantify.

Ameet Doshi, Georgia Tech, described the “Flip the Library” assessment project.  Georgia Tech Library’s 20-person student library advisory group was tasked with looking at four areas of the library (entrance, signage, study areas, and website) and suggesting improvements.  The four groups took 15-30 minutes to record each area with a flip camera, and then met as a group to debrief.  “Flip the Library” allowed library staff to view the library from the student perspective to help assess completed renovations, inform new signage and way-finding efforts, and identify a graffiti problem. 

Lisa Horowitz, MIT, described a five-question Zoomerang survey used to determine if the benefits of the Humanities Library’s bookmobile service - used to promote recreational reading, DVDs and music CDs before long weekends and breaks – outweighed its costs.  Staff members involved with the bookmobile were surveyed to understand better the impact of staffing the bookmobile on their regular workload.  She concluded that the increased visibility for the library was worth the staff time invested and that the bookmobile was valuable to those who used it, as well as to staff.  The informal assessment of 51 users provided the information needed to move forward with a decision to continue the service, but with fewer outings.

Kathy Ray, American University of Sharjah, observed undergraduate students in the library during the busiest hours to determine why students chose to use particular spaces in the library.  Fifteen observations were conducted over a period of five weeks.  She marked on a photocopy of the floor map where people were sitting and what they were doing.  The study helped pinpoint one particularly noisy area where people liked to socialize in an area that was intended for quiet study.  Furnishings in the area were reconfigured and a browsing area expanded into the space, resulting in a decrease in the noise level. 



Online Doc LLAMA MAES 2010 Preconference - Looking Through New Eyes

by Jeff Steely on Tue, Oct 12, 2010 at 04:31 pm

These are some of the tools from the Looking Through New Eyes preconference. Presentations by Kathy Webb are available at:

Part One
Part Two

Other documents from Kathy are attached.

Exercises overall responsibility for all matters pertaining to needs for and uses of measurement of library resources, services, and facilities, regardless of type of library or functional activity; works with other organizations, agencies, and associations in planning and advising in areas of library measurement, evaluation, and assessment; recommends and/or prepares guidelines, standards, and tools to be used in measurement, evaluation, and assessment activities; and, recommends inclusions, defi nitions, procedures, and policies concerning library quantitative and qualitative assessment.

Learn more about LLAMA MAES on the ALA website.

Subscribe to LLAMA MAES (Measurement Assessment and Evaluation Section)