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Event BRASS Program: Mad Men: The Business of Advertising

by Patricia Kenly on Wed, Jul 23, 2014 at 05:36 pm
in RUSA BRASS (Business Reference and Services Section)

RUSA-BRASS Program - Mad Men: The Business of Advertising

RUSA-BRASS Program - Mad Men: The Business of Advertising

Many companies spend millions on advertising their brands and products, yet data can be hard to find. Specialized sources, available at many large libraries, focus on these statistics. The information they contain can be used by business students, researchers, or the general public. In addition, media planning, a component of a company's marketing plan, will be covered. Entrepreneurs need information on placing ads (and on how much it costs); reference librarians assisting these users will find the content of the program very useful.

Speakers:

    Wendy Diamond, Business and Economics Librarian, California State University, Chico.

    Dale Skarl, Search Engine Marketing Manager for MGM Resorts International

The session kicks off with breakfast, 8:00am-8:30am, sponsored by S&P Capital IQ.

Ms. Diamond's online guide is at: http://libguides.csuchico.edu/BRASS_Advertising_Sources

Summary of the presentations - please see file below.

 

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Event Liane Taylor

by Sarah Hammill on Fri, Jul 18, 2014 at 03:43 pm
in IAmRUSA

IAmRUSA Interviewee for the Week of July 21st is

Liane Taylor

Ask her a question!

Event Mentoring Committee 2014-2015 Intro Conference Call

by Kelly McCusker on Tue, Jul 22, 2014 at 11:26 am
in ACRL IS Mentoring Program (Instruction Section)

ACRL IS Mentoring Committee Intro Conference Call

Agenda

Overview of committee

Review of committee projects from last year

Sign up to send call for mentees and mentors on listservs and other mailing lists

 

 

Event ACRL Instruction Section Teaching Methods Committe: Virtual Meeting

by Merinda McLure on Mon, Jul 21, 2014 at 11:08 am
in ACRL IS Teaching Methods Committee (Instruction Section)

ACRL Instruction Section

Teaching Methods Committee

Virtual Meeting

Tuesday, July 29, 2014

Noon-1 p.m. MDT

 

AGENDA

 

I.          Welcome and introductions.

 

II.         Additions to the agenda.

 

III.        Announcements.

 

IV.       Recap of 2013-2014 committee activities and outcomes.

 

V.       Discussion: 2014-2015 committee activities.

 

ACRL Instruction Section

Teaching Methods Committee

Virtual Meeting

Tuesday, July 29, 2014

Noon-1 p.m. MDT

 

AGENDA

 

I.          Welcome and introductions.

 

II.         Additions to the agenda.

 

III.        Announcements.

 

IV.       Recap of 2013-2014 committee activities and outcomes.

 

V.       Discussion: 2014-2015 committee activities.

 

VI.        Adjourn.

 

If you wish to attend the meeting as a non-member guest, please contact the Chair in advance for details: Merinda McLure merinda.mclure@colostate.edu.

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Event DLS Web Committee Meeting

by Karla Aleman on Fri, Jul 18, 2014 at 03:19 pm
in ACRL DLS (Distance Learning Section)

Meeting details coming soon.

Event All-Committees Meeting (ACRL ULS)

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm
in ACRL ULS Executive Committee (University Libraries Section)

These are open committee meetings for ULS! Anyone is welcome to visit if you're interested in joining a committee or learning more about ULS. Some committees will officially meeting but others will just have members present to answer questions. Committees include: Academic Outreach Committee , Campus Administration and Leadership Discussion Group, Committee on the Future of University Libraries, Communications Committee, Conference Program Planning, Membership Committee, Nominating 2014 Committee, and Technology in University Libraries Committee.

These are open committee meetings for ULS! Anyone is welcome to visit if you're interested in joining a committee or learning more about ULS. Some committees will officially meeting but others will just have members present to answer questions. Committees include: Academic Outreach Committee , Campus Administration and Leadership Discussion Group, Committee on the Future of University Libraries, Communications Committee, Conference Program Planning, Membership Committee, Nominating 2014 Committee, and Technology in University Libraries Committee.

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Event Joe Thompson

by Sarah Hammill on Mon, Jul 14, 2014 at 05:18 pm
in IAmRUSA

IAmRUSA Interviewee for the Week of July 14th is

Joe Thompson

Ask him a question!

Event Discussing Discovery Services: What's Working, What's Not and What's Next?

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm
in RUSA RSS Discovery Services Committee (Reference Services Section)

Come and hear about and discuss the newest developments in discovery services in libraries with your colleagues. Discussion forum sponsored by the *new* RUSA RSS Discovery Services Committee (formerly the RSS Catalog Use Committee).

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Event Heads of Cataloging Interest Group

by ALAConnect Helpdesk (staff) on Wed, Jul 16, 2014 at 01:20 pm
in Heads of Cataloging Departments Interest Group (ALCTS CCS - Cataloging & Classification Section)

The ALCTS Heads of Cataloging Interest Group invites you to join our two distinguished speakers in Las Vegas. We continue our theme from the last Midwinter Meetings discussing how to “transform” the areas of cataloging and metadata. I. What’s the use?: Searching for catalog user tasks beyond finding, identifying, selecting, and obtaining (Presenter: Marty Kurth) The prospect of the widespread exposure of library bibliographic data on the open web offers librarians the opportunity to question our assumptions about how users typically engage those data.

The ALCTS Heads of Cataloging Interest Group invites you to join our two distinguished speakers in Las Vegas. We continue our theme from the last Midwinter Meetings discussing how to “transform” the areas of cataloging and metadata. I. What’s the use?: Searching for catalog user tasks beyond finding, identifying, selecting, and obtaining (Presenter: Marty Kurth) The prospect of the widespread exposure of library bibliographic data on the open web offers librarians the opportunity to question our assumptions about how users typically engage those data. In this presentation, Marty Kurth will present preliminary findings from his examination of the generic tasks of library catalog users defined in Functional Requirements for Bibliographic Records in light of both the migration of bibliographic data to the web and of the web’s collaborative capabilities. Speaker’s Bio: Marty Kurth is the Director of Knowledge Access and Resource Management Services at the NYU Division of Libraries. He has worked in academic libraries since 1988 and at NYU since 2010. Marty’s research interests concern the future of the library catalog and the role of library bibliographic data in how people seek and share information on the web. II. Local problems, shared solutions (Presenter: Chia Naun Chew) A theme that came out of a recent Cornell management retreat was that it was in our interests to seek global solutions to local problems wherever possible. Collaboration, however, can mean a number of quite different things. This talk will consider the different forces that come into play when libraries undertake shared efforts. Speakers’ Bio: Chew Chiat Naun is Director, Cataloging & Metadata Services at Cornell University Library. He is a graduate of Monash University in Melbourne, Australia, and has held cataloguing positions there and at the University of Illinois and the University of Minnesota. He has been active in ALCTS and PCC. 

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Event Retiree SIG Meeting (AASL)

by ALAConnect Helpdesk (staff) on Fri, Jun 20, 2014 at 07:37 pm
in AASL Retiree Special Interest Group

Meeting of the members of the AASL Retiree Special Interest Group.

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