Latest From All Groups
in RUSA BRASS (Business Reference and Services Section)
RUSA-BRASS Program - Mad Men: The Business of Advertising
Many companies spend millions on advertising their brands and products, yet data can be hard to find. Specialized sources, available at many large libraries, focus on these statistics. The information they contain can be used by business students, researchers, or the general public. In addition, media planning, a component of a company's marketing plan, will be covered. Entrepreneurs need information on placing ads (and on how much it costs); reference librarians assisting these users will find the content of the program very useful.
Wendy Diamond, Business and Economics Librarian, California State University, Chico.
Dale Skarl, Search Engine Marketing Manager for MGM Resorts International
The session kicks off with breakfast, 8:00am-8:30am, sponsored by S&P Capital IQ.
Ms. Diamond's online guide is at: http://libguides.csuchico.edu/BRASS_Advertising_Sources
Summary of the presentations - please see file below.
in ACRL IS Mentoring Program (Instruction Section)
in ACRL IS Teaching Methods Committee (Instruction Section)
ACRL Instruction Section
Teaching Methods Committee
Tuesday, July 29, 2014
Noon-1 p.m. MDT
I. Welcome and introductions.
II. Additions to the agenda.
IV. Recap of 2013-2014 committee activities and outcomes.
V. Discussion: 2014-2015 committee activities.
If you wish to attend the meeting as a non-member guest, please contact the Chair in advance for details: Merinda McLure firstname.lastname@example.org.
in ACRL ULS Executive Committee (University Libraries Section)
These are open committee meetings for ULS! Anyone is welcome to visit if you're interested in joining a committee or learning more about ULS. Some committees will officially meeting but others will just have members present to answer questions. Committees include: Academic Outreach Committee , Campus Administration and Leadership Discussion Group, Committee on the Future of University Libraries, Communications Committee, Conference Program Planning, Membership Committee, Nominating 2014 Committee, and Technology in University Libraries Committee.
in RUSA RSS Discovery Services Committee (Reference Services Section)
in Heads of Cataloging Departments Interest Group (ALCTS CCS - Cataloging & Classification Section)
The ALCTS Heads of Cataloging Interest Group invites you to join our two distinguished speakers in Las Vegas. We continue our theme from the last Midwinter Meetings discussing how to “transform” the areas of cataloging and metadata. I. What’s the use?: Searching for catalog user tasks beyond finding, identifying, selecting, and obtaining (Presenter: Marty Kurth) The prospect of the widespread exposure of library bibliographic data on the open web offers librarians the opportunity to question our assumptions about how users typically engage those data. In this presentation, Marty Kurth will present preliminary findings from his examination of the generic tasks of library catalog users defined in Functional Requirements for Bibliographic Records in light of both the migration of bibliographic data to the web and of the web’s collaborative capabilities. Speaker’s Bio: Marty Kurth is the Director of Knowledge Access and Resource Management Services at the NYU Division of Libraries. He has worked in academic libraries since 1988 and at NYU since 2010. Marty’s research interests concern the future of the library catalog and the role of library bibliographic data in how people seek and share information on the web. II. Local problems, shared solutions (Presenter: Chia Naun Chew) A theme that came out of a recent Cornell management retreat was that it was in our interests to seek global solutions to local problems wherever possible. Collaboration, however, can mean a number of quite different things. This talk will consider the different forces that come into play when libraries undertake shared efforts. Speakers’ Bio: Chew Chiat Naun is Director, Cataloging & Metadata Services at Cornell University Library. He is a graduate of Monash University in Melbourne, Australia, and has held cataloguing positions there and at the University of Illinois and the University of Minnesota. He has been active in ALCTS and PCC.